HOW TO DO A CONTENT AUDIT AND BOOST YOUR ORGANICTRAFFIC

HOW TO DO A CONTENT AUDIT AND BOOST YOUR ORGANICTRAFFIC

#content #organictraffic #analytics

A #content audit is where you analyze the performance of all #content on your site to determine whether it should be kept as-is, updated, deleted, consolidated, or redirected.

The result? A healthier site with fewer underperforming low-quality pages.

Hi, i’m cally, from the international institute of digital marketing. Here’s .

You can do a #content audit manually on a page-by-page basis.

The first thing to do is to check whether the page gets “a meaningful level of traffic” in google #analytics. You can choose whatever threshold you like for “meaningful” traffic.

The next step is to check if a good amount of that traffic comes from organic search.

Here’s how to deal with the three possible outcomes

Redirect (301) or update

This recommendation occurs when:

The page gets no meaningful trafficfrom any source;

Has at least one followed backlink.

But which is the correct option to choose? Redirect, or update?

If the page or post targets a worthwhile keyword with decent #organictraffic potential—and is related to your business goals—then you should update rather than redirecting elsewhere. This may give it a boost in the serps and bring more #organictraffic to your website.

Delete (404)

This recommendation occurs when the page:

Gets no meaningful trafficfrom any source;

Has zero followed backlinks.

Manually review

This recommendation occurs when the page:

Gets decent traffic.

Has little (if any) trafficfrom organic search.

It’s here where things get a little more complicated as there are a few potential actions to take:

Leave as is:

‘noindex’:

Update:

Redirect (301) and/or consolidate:

Which brings us to an important point:

You should never delete or redirect a page without first manually reviewing it.

Failure to do that can result in some nasty seo faux pas, such as deleting your “contact” or “terms of service” page because it has no traffic or backlinks. That’s not a page you want to delete regardless of how poorly it performs.

For more information, visit www.theiidm.org

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What Makes Content Marketing a Powerful Lead?

What Makes Content Marketing a Powerful Lead?

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Education will never be the same, post covid-19

Education will never be the same, post covid-19

I am waking up every morning to build a bright future, am I not on the #frontline? Leaving classes and going back home was not what many people anticipated when they first heard about the #covid-19 #pandemic but ever since then many in the #education sector were left stranded with no option but to stay home with the hope that things will change. Since this advent has dragged, many have left the sector in search of #survival and many people lost their jobs which led to their children being kicked out of #institutions while others can barely afford to further their #studies because of the current state of the economy. Before #Covid-19 it was a choice to have your child enrolled in a #homeschooling programme, but now it is a choice that many parents have taken to keep their children safe and free from #covid-19 as well as to curb the spread of the #virus. The #education sector has set up #strategies to continue the #academic year as well as to adhere to the precautions to save lives as well as offering skills to the youth, but these strategies have delayed the production of skills as students have limited days to go to class, some attending two times a week and the others attending three times a week, vice-versa. Read more: https://blog.thedigitalmarketinginsti... Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

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5 Qualities of a Digital Marketing Manager

5 Qualities of a Digital Marketing Manager

Ever wanted to study #digitalmarketing or wondered what qualities a #digitalmarketingmanager should have? This #blog post aims to quench your thirst for #knowledge and increase your interactions. The person responsible for planning, executing, and overseeing #digitalmarketing #strategies in an #organization is a #digitalmarketing #manager. Such #strategies endorse an organization, its goods, and/or #services. In building and sustaining #brandidentity within the #digital area, the #digitalmarketing #manager plays a major role. In comparison, the #digitalmarketing #manager also conducts traffic to the #website of the organization and attracts #leads and #clients. The #digitalmarketing #manager has an important role to play in raising #brandvisibility, driving #traffic across the #digital space, and attracting consumers here are the qualities that a #digitalmarketing #manager should have. Read more: https://blog.thedigitalmarketinginsti... Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

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10 Best Branding Strategies

10 Best Branding Strategies

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What is a Scrum Master?

What is a Scrum Master?

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13 Touko 20211min

Key Skills to Become an Excellent ScrumMaster

Key Skills to Become an Excellent ScrumMaster

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Spécialiste du marketing indépendante réussi!

Spécialiste du marketing indépendante réussi!

Commençons tout d'abord par le #freelancing en #digitalmarketing qui a une combinaison de compétences qui comprend: la publicité sur les #médiassociaux, la #créationdecontenu, #l'élaboration de #stratégies, la #publicité payée et le #design. Ils se concentrent également pour aider les #entreprises à promouvoir leurs #produits sur les #médiassociaux. Sachez que les besoins des #entreprises en matière de #marketingdigital sont énormes, il y a donc de très belles opportunités à saisir. De plus en plus d’#entreprises font appel à des #freelances plutôt que des agences lorsqu’elles ont besoin de professionnels de manière ponctuelle. Pour ma part l’un des conseils que je peux vous donner pour devenir un-Freelance c’est de mettre à jour vos réseaux sociaux et de Créer un #portfolio ou un #blog ou vous annoncez que vous vous lancez en #freelance en détaillant ce que vous proposez. Par contre attention, vous devrez gérer vos journées, vous astreindre à une certaine rigueur, ce qui n’est pas donné à tout le monde. Le plus dur, c’est dans le temps... Alors qu’au départ, le #freelance présente l’avantage de pouvoir gérer son temps, il faut savoir dire « stop »! Vous pouvez très bien faire des journées de 5h ou des semaines 4 jours! Pour aller plus loin, beaucoup de #freelances font de la #formation, Que ce soit en #école ou bien en ligne via des plateformes #d'e-learning comme #GoogleGarage ou L’International Institution de Digital Marketing, qui ont une formation très très intéressante qui s’intègre parfaitement à la vie d’independent. Si vous avez envie ou besoin de suivre une reconversion, pensez au métier du #web car ils auront une longue vie et ils sont loin de disparaitre! Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

12 Touko 20211min

The socialmedia landscape

The socialmedia landscape

The year 2020 brought much uncertainty to everyone #globally. The harsh reality of the #COVID-19 #pandemic changed what many thought would be a “pleasant life journey” to an unexpected “new normal”. While #physical #interaction came to a halt, the world has now seen the rise of online interaction now more than ever. But how does the #socialmedia landscape look in 2021 in comparison to previous years before the #pandemic? A look into the various #socialmediaplatforms will give us a better understanding of what we can expect in #2021. Read more: https://blog.thedigitalmarketinginstitute.org/the-social-media-landscape-in-2021-a-digital-shift/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

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