The Line – PRWeek's sports podcast – Episode 5: Women – the market sport forgot

The Line – PRWeek's sports podcast – Episode 5: Women – the market sport forgot

With a few high-profile exceptions, sport sponsorship has long felt like a men-only club. Between 0.5% & 3% of event sponsorship goes to women sport, yet the market for women's professional sport is growing fast, with a higher media profile than ever before.London 2012 created a generation of brilliant new female stars who were embraced by an enthusiastic public.Strong, sexy & smart, women athletes are telling a whole new sports story – so where are the brands? With the assistance of two of the sponsorship world’s most insightful thinkers, Episode 5 of The Line looks at the relationship between sport & big business, to assess how the sponsorship market is responding to rapid change in how we watch & engage with sport. "It’s like sport has had some kind of epiphany," mocks Sally Hancock, managing partner of Y-Sport & chair of Women in Sport. "They suddenly realise they have female customers. Who knew?"Danny Rogers and Richard Gillis will be mulling over this & much more with Hancock and rormer CEO of Synergy Sponsorship Tim Crow on The Line, PRWeek's sport podcast, available for download now.

Hosted on Acast. See acast.com/privacy for more information.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(261)

Cannes: where are the UK indie winners?

Cannes: where are the UK indie winners?

What were the biggest lessons and talking points from Cannes Lions 2026? PRWeek’s latest podcast takes a look.Beyond the Noise looks at some of the biggest communications and PR issues. Download the p...

26 Kesä 22min

‘I gave honest feedback to a colleague and they cried’ – Am I the PR A***hole?

‘I gave honest feedback to a colleague and they cried’ – Am I the PR A***hole?

We put more of your confessions under the spotlight in the latest episode of PRWeek’s ‘Am I the PR A***hole?’ (AITPRA) podcast.In each episode of AITPRA, PRWeek will read out your anonymous confession...

24 Kesä 28min

Lord Heseltine: "You’re just playing in toy town”

Lord Heseltine: "You’re just playing in toy town”

Lord Heseltine tells the story of the birth of the European Space Agency. Why post-Apollo, when the US was spending £1.2 billion a year on space, the whole of Europe was spending just £200 million. Wh...

19 Kesä 15min

Edelman, Burson and Smarts on Cannes predictions

Edelman, Burson and Smarts on Cannes predictions

In a Cannes Lions special, PRWeek’s Beyond the Noise speaks to communications professionals from Edelman, Burson and Smarts about this year’s Festival.Ahead of the Cannes Lions International Festival ...

18 Kesä 40min

‘PR is having an extraordinary renaissance with this World Cup’

‘PR is having an extraordinary renaissance with this World Cup’

‘If you’re talking about brand reputation, this World Cup is probably the most important comms and strategy campaign for nations and for an organisation (FIFA) that we’ve ever seen… and it’s fraught w...

11 Kesä 42min

Where are PR’s LGBTQ+ leaders?

Where are PR’s LGBTQ+ leaders?

In a Pride Month special, PRWeek UK speaks to two prominent LGBTQ+ PR professionals on the comms industry’s progress, as well as analysing what ‘corporate pride’ looks like in 2026.Christina Peach, di...

3 Kesä 41min

Space comms: why rockets really aren’t the story

Space comms: why rockets really aren’t the story

Why do people in the space sector think they have a comms problem and yet the public at large think space is sexy? Should we stop evangelising about the technology that gets stuff into space rather th...

1 Kesä 35min

Uncommon’s Nils Leonard: ‘PR should be scared’

Uncommon’s Nils Leonard: ‘PR should be scared’

Nils Leonard, co-founder of renowned ad agency Uncommon, is a guest on this week’s PRWeek Beyond the Noise podcast episode – speaking alongside Randy Manicks, managing partner of the firm’s PR arm.The...

28 Touko 37min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
ostan-asuntoja-podcast
rss-rahapodi
asuntoasiaa-paivakirjat
inderespodi
rss-rahamania
rahapuhetta
oppimisen-psykologia
pomojen-suusta
vapauta-supervoimasi-podcast
lakicast
rss-laakispodi
rss-karon-grilli
rss-viisas-raha-podi
rss-viestinnan-palvelumuotoilu
rss-kohti-unelmia
rss-raharadio