Beyond the Noise - the PRWeek podcast21 Joulu 2022

Three PR agency chiefs review 2022

PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify or your favourite platform.

PRWeek’s podcast host Frankie Oliver, who runs the agency New Society, is joined by two industry stalwarts Frankie Cory co-CEO of W Communications and Graham Goodkind founder and chairman of Frank.

All three reveal their personal Top and Flops from 2022, as well as their biggest challenges in the last year, and what they’ve learned over the past 12 months.

Goodkind says he’s a big fan of the Bounty campaign by Taylor Herring, adding that he loved the impact it has had, mostly because it’s such an “unimportant yet divisive” topic.

He said: “In the scheme of things, what does it matter? It doesn’t matter, but it is the sort of thing that is pure conversation gold… it’s fun, trivial and light-hearted. It’s not going to change the world but provokes debate and everyone’s got their opinion."

Both guests said that while Bounty was a great campaign, it was as important that it would have certainly made a significant commercial impact.

Meanwhile, Cory said that P&O ferries debacle was her biggest flop of 2022: “There were 800 redundancies. They lost sight of the fact that it involved people, human beings losing their jobs, with something that was done on video conference.

"Unfortunately, we’ve seen that pattern repeated throughout the year. But at the same time, we’ve seen other companies behave much better.”

The impact and the media coverage that went on for months made it the flop of the year, she said.

Hosted on Acast. See acast.com/privacy for more information.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(269)

Good Housekeeping: ‘We’re not turning our journalists into influencers’

PRWeek gets the lowdown on changes at Good Housekeeping in the latest instalment of the Future of the Media series.Recorded in July and available now on PRWeek’s podcast feed, the episode sees PRWeek ...

26 Elo 56min

‘I set off the fire alarm to stop a media interview – am I the PR a***hole?’

PRWeek delves into more of your comms confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast. In each episode of AITPRA, PRWeek will read out your anonymous confessions and ...

20 Elo 33min

What’s going on in travel PR? Two experts throw new light on a transforming discipline

In this week’s episode PRWeek editor-in-chief Danny Rogers is joined by Paul Charles, former Virgin Atlantic comms director and founder of The PC Agency, and Jules Ugo, former boss of Lotus and now fo...

13 Elo 39min

FleishmanHillard UK chief: agencies must transform commercially

FleishmanHillard UK CEO Marshall Manson discusses his plans for the Omnicom agency and challenges the industry on how it must change, in PRWeek’s latest podcast.Beyond the Noise looks at some of the b...

6 Elo 39min

‘I blacklisted a rude journo – am I the PR a***hole?’

PRWeek runs the rule over more of your confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast. In each episode of AITPRA, PRWeek will read out your anonymous confessions and...

30 Heinä 37min

The biggest risks facing corporate affairs – PRWeek/In.Comms podcast, with BT and Deloitte

How has corporate affairs been changing, and what’s the future for the function? A new podcast from PRWeek and In.Comms takes a look.Our guests this week are Mark Hutcheon, a director in Deloitte who ...

23 Heinä 53min

Golin Ketchum UK chief: ‘the work starts now’

How has the Golin-Ketchum merger fared in the UK? We hear first-hand in PRWeek’s latest podcast, which features our guest Ondine Whittington, president of Golin Ketchum and Virgo Health London.Beyond ...

16 Heinä 33min

Should PR ditch phone calls? Gen-Z pros debate

A pair of young PR stars are guests on this week’s Beyond the Noise podcast, discussing AI, office attendance, navigating LinkedIn and more.Beyond the Noise looks at some of the biggest communications...

8 Heinä 35min