Reinventing How To Feed The World
The Rich Roll Podcast23 Maalis 2015

Reinventing How To Feed The World

Right now this spinning land mass we call Earth is host to over 7 billion hungry human mouths to feed. Our current set up for handling this relentless, growing need isn't just problematic, it's broken, outdated technology that is making us sick and decimating the planet at an unfathomable rate. If we want to preserve a vibrant planet for future generations, it is imperative we find better, more innovative, more economic, more compassionate, more sustainable ways to sate the population. This is a long way of saying it's high time for a paradigm shift. If you listened to my podcast with Kip Anderson and Keegan Kuhn – the guys behind the highly compelling documentary Cowspiracy (I implore you to check out both the podcast and the film if you haven't already), then you already know that industrialized animal agriculture is our #1 environmental threat — far more deleterious to planetary health than transportation or fracking and the current leading cause of species extinction, ocean dead zones, water pollution and habitat destruction. Adopting a plant-based diet is the single most powerful thing we can do as consumers to take a stand against this insanity. But to truly solve this problem we need to first acknowledge that we have a serious protein fixation. Facilitating a mass cultural shift away from our strong preference towards an animal-centric diet requires more than a simple plea to go vegan. To truly break the paradigm we need phenomenal food alternatives with mainstream appeal. Products that aren't just more sustainable and consciously harvested, but inventive products that rival, if not altogether outdo our appetite for beef, chicken, fish and eggs in not just nutritional content, but in flavor, taste and texture as well. The good news is that there are super intelligent, highly motivated people hard at work on just this — innovating brand new ways to improve human health, positively impact climate change, address global resource constraints and improve animal welfare with products, which for lack of a better phrase, simply taste good. Ethan Brown is one such innovator. Conceived in 2009 as a potential solution to problems he saw with the meat industry, Ethan founded Beyond Meat with a singular goal — to produce plant-based food products that would essentially replicate meat in an effort to render some of the downsides of the meat industry obsolete. In the same way last week's podcast guest Joshua Katcher implicitly understands that ethically manufactured garments must outmatch their less sustainable comparisons in fashion flair, Ethan understands that to win mainstream hearts and minds, his food products need more than satisfy the palates of enthusiastic carnivores. Backed by heavy hitters like Bill Gates and Twitter co-founder Biz Stone, it's not a stretch to say Ethan is well on his way to achieving this goal. Food impresario Alton Brown called Beyond Meat's Chicken Strips “more like meat than anything...

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Introducing The Rich Roll Podcast

Introducing The Rich Roll Podcast

In the debut episode of the Rich Roll Podcast, Rich converses with his wife Julie Piatt about life in Kauai, sustainable lifestyle, enhancing your personal creativity and homeschooling. Finally! I've been talking about doing a podcast for what seems like eons. For whatever reason, I just couldn't seem to get around to actually figuring out how to do it, let alone get it done. But I finally found the time to sort through at least the initial barrier configuration issues and am happy to announce my virgin episode, which features my wife and (much) better half Julie Piatt. We are still sorting through some tech issues so it's far from studio polished, aside from the killer intro / outro music courtesy of my very talented son Tyler and nephew Harrison! The sound from this episode is admittedly a bit echo-y due to the warehouse recording environment– and I have yet to configure it for video and livestream broadcasting, which I am currently working on. But rather than wait until I had everything perfect, I wanted to just begin. Start slow and organically and let it grow as I find my voice and legs so to speak. I'm far from a professional broadcaster, but I hope that through this effort I can bring some insights and interesting people to your ears that will both enlighten, provoke and entertain. First off – this is NOT a “triathlon training / coaching” styled podcast. There are plenty of those out there already that are very well done ( Zen Triathlon and IMTalk are my faves for this), so if you are looking for a podcast that is very narrowly tailored to this specific subject and this subject only, then I fear my program may not be exactly what you are looking for. And yet, I implore to nonetheless give it a trial run with an open mind (and ears). Instead, my plan is to provide a long-form discussion platform to raise and converse about a wide variety of subjects that interest me. Certainly, triathlon, running, cycling, swimming, training, fitness in general and everything that goes into that is of course a subject that interests me dearly, so of course I will be programming helpful information in this regard. But my focus will broaden from there into plant-based nutrition for the athlete and everyman (and woman); wellness in general; spirituality; yoga & meditation; and sustainable lifestyle. Most importantly, my desire is to create a platform to help lead the way to unlocking the best version of yourself. How to live more authentically. And thrive from the heart. I hope you enjoy this first episode. Many more in the works and I hope to record at least 2 to 3 of these per week. I am very interested in your thoughts on the episode, comments in general and ideas for future episodes. In the comments section below, PLEASE let me know what YOU think, would be interested in hearing me talk about in future episodes, people you would like me to interview, and anything else on your mind. I'm wide open. Peace + Plants, Rich

27 Marras 20121h 40min

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