005 | Brand Strategy Case Study: Southwest Airlines

By the end of this episode, you’ll have 10 effective brand strategy workshop questions you can use to take control of your client meeting like a pro-brand strategist.  👉 Learn more: ⁠https://brandmas...

2 Maalis 20218min

In this episode, you’ll learn a step-by-step process you can use to find profitable niches from branding and creative professionals.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcas...

27 Helmi 20219min

By the end of this episode, you’ll know how to take control of the branding R.O.I. vs marketing R.O.I. conversation with your clients to illustrate the value of branding and increase their desire to i...

25 Helmi 20216min

By the end of this episode, you’ll have a simple 7-step process you can use to strategically name your brand, company, business, or product to land in the minds of your audience.  👉 Learn more: ⁠http...

23 Helmi 20219min

So what is brand personality & brand authenticity? How do they work together and how can you develop personality & authenticity for your brand?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-ma...

20 Helmi 20218min

So, do you know the difference between brand promise vs tagline… or do you?  You see, these are two of the most misrepresented brand strategy tools today but if you use them incorrectly, you’re sabota...

18 Helmi 202110min

So, what is brand awareness anyway and how do you go about building brand awareness for your brand?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  I’m going to show you how yo...

16 Helmi 202110min

So, you’re building a brand and defining who it is you need to target. Is it a single large group of people? Is it multiple groups of people? And what is the difference between target groups vs target...

13 Helmi 20214min