031 | Cost vs Price vs Value

031 | Cost vs Price vs Value

Most people can’t distinguish between Costs vs Price vs Value but there is a distinct difference that you need to understand, so you can influence how your prospects see your business and how much they’ll pay for your services.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First I’ll break down the most critical pricing mistake freelancers make and how to fix it so you stop undercharging and losing money.

Then I’ll break apart what you NEED to charge in your quotes so you’re effectively covering your outgoings.

You’ll discover how to include profit in what you charge so you can grow your business and how to determine profit margins that suit you, your business, and your clients.

Finally, you’ll learn the most influential factor on whether or not your prospect will become a client and how you can influence their decision with this highly effective technique.

By the end of this episode, you’ll not only be able to articulate the difference between cost vs price vs value, but you’ll also be able to use your understanding to confidently structure your pricing and influence your prospect’s buying decision with conviction.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Jaksot(309)

141 | What Is Brand Essence (And How To Create It)

141 | What Is Brand Essence (And How To Create It)

By the end of this episode, you’ll know what brand essence is, what it’s not, and how to instill essence in your brand to drive decisions and actions.  👉 Learn more: ⁠https://brandmasteracademy.com/b...

21 Elo 20215min

140 | What Is Corporate Branding? (Top Brand Examples)

140 | What Is Corporate Branding? (Top Brand Examples)

By the end of this episode, know what corporate branding is and how top brands leverage this strategy to enhance the reputation of their brands.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-m...

19 Elo 20214min

139 | Lead Generation Strategies To Get More Clients For Your Business

139 | Lead Generation Strategies To Get More Clients For Your Business

By the end of this episode, you’ll know how to do lead generation for your business in 2021 and beyond.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  These 8 lead gen strateg...

17 Elo 20219min

138 | How To Write A Positioning Statement

138 | How To Write A Positioning Statement

By the end of this episode, you’ll know how to write a positioning statement for your brand using a brand positioning statement formula used by top brands.  👉 Learn more: ⁠https://brandmasteracademy....

14 Elo 20217min

137 | How To Write A Value Proposition Statement?

137 | How To Write A Value Proposition Statement?

By the end of this episode, you’ll know how to create a value proposition statement and you’ll have the template and example to show you how.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-mast...

11 Elo 20215min

136 | 7 Digital Product Ideas For Creative Agencies

136 | 7 Digital Product Ideas For Creative Agencies

By the end of this episode, you’ll have 7 digital product ideas you can use to develop multiple revenue streams and increase your business profit.  👉 Learn more: ⁠https://brandmasteracademy.com/brand...

10 Elo 202110min

135 | How To Create A Buyer Persona & Customer Avatar?

135 | How To Create A Buyer Persona & Customer Avatar?

By the end of this episode, you’ll know how to create a buyer persona and customer avatar with this simple 6-step template and framework.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-p...

7 Elo 202110min

134 | How To Get Clients For Your Agency (7 Strategies)

134 | How To Get Clients For Your Agency (7 Strategies)

By the end of this episode, you’ll know how to get clients into your branding or marketing agency by leveraging these 7 effective strategies I’m about to show you.  👉 Learn more: ⁠https://brandmaster...

5 Elo 202111min

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