031 | Cost vs Price vs Value

031 | Cost vs Price vs Value

Most people can’t distinguish between Costs vs Price vs Value but there is a distinct difference that you need to understand, so you can influence how your prospects see your business and how much they’ll pay for your services.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First I’ll break down the most critical pricing mistake freelancers make and how to fix it so you stop undercharging and losing money.

Then I’ll break apart what you NEED to charge in your quotes so you’re effectively covering your outgoings.

You’ll discover how to include profit in what you charge so you can grow your business and how to determine profit margins that suit you, your business, and your clients.

Finally, you’ll learn the most influential factor on whether or not your prospect will become a client and how you can influence their decision with this highly effective technique.

By the end of this episode, you’ll not only be able to articulate the difference between cost vs price vs value, but you’ll also be able to use your understanding to confidently structure your pricing and influence your prospect’s buying decision with conviction.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Jaksot(309)

117 | Rebranding Strategy | How To Rebrand Like A Pro Brand Strategist

117 | Rebranding Strategy | How To Rebrand Like A Pro Brand Strategist

By the end of this episode, you’ll understand the rebranding strategy process, why over half of the world's brands need a rebrand, and signs that a business needs a rebrand.  👉 Learn more: ⁠https://b...

22 Kesä 202113min

116 | What Is Experiential Marketing_ [With Campaign Examples]

116 | What Is Experiential Marketing_ [With Campaign Examples]

By the end of this episode, you’ll have a clear understanding of what experiential branding is, why it’s so effective, and how you can leverage these marketing tactics regardless of your budget size. ...

19 Kesä 202110min

115 | 10 Marketing Mistakes That Will Kill Your Brand

115 | 10 Marketing Mistakes That Will Kill Your Brand

By the end of this episode, you’ll learn 10 digital marketing mistakes that most businesses make and how to avoid them.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  Whether ...

17 Kesä 202112min

114 | What Is A Unique Selling Proposition or USP?

114 | What Is A Unique Selling Proposition or USP?

By the end of this episode, you’ll understand what a unique selling proposition is, why you need one, and why your customers rely on it to make a decision.  👉 Learn more: ⁠https://brandmasteracademy....

15 Kesä 20216min

113 | 7 Content Marketing Tips To Grow Your Brand

113 | 7 Content Marketing Tips To Grow Your Brand

By the end of this episode, you’ll have 7 actionable content marketing tips you can use to build your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn...

12 Kesä 202114min

112 | What Is Brand Experience?

112 | What Is Brand Experience?

By the end of this episode, you’ll understand what brand experience is, and the role it plays in raising brand awareness and converting prospects into clients.  👉 Learn more: ⁠https://brandmasteracad...

9 Kesä 20218min

111 | 8 Email Marketing Tips To Grow Your Brand

111 | 8 Email Marketing Tips To Grow Your Brand

Learn 8 email marketing tips that you can use to grow your brand in 2021. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ For more brand strategy resources and downloads visit http...

8 Kesä 202113min

110 | 8 Brand Positioning Principles For Brand Strategists

110 | 8 Brand Positioning Principles For Brand Strategists

By the end of this episode, you’ll have 8 brand positioning principles that you can use in your brand strategy development processes to build and grow differentiated brands.  👉 Learn more: ⁠https://b...

5 Kesä 202112min

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