032 | How To Run A Brand Discovery Session

032 | How To Run A Brand Discovery Session

In this episode, you'll learn how to run a discovery session in a way that positions you as an expert, gathers critical information, and helps your clients to realize just how valuable you can be for their business.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll learn about the primary and secondary goals of the discovery session so you go in knowing what you need to get out.

Then, you’ll learn about the discovery session approaches so you can choose the right approach that works for you, your clients, and your business.

Finally, we’ll uncover an effective 2 phase approach that structures your sessions through information categories and ensures that you extract the critical data while demonstrating expertise and authority.

By the end of this episode, you’ll have the tools you need to run an effective brand discovery session in a way that will build your client base and set you up for success.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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045 | Brand Strategy Explained

045 | Brand Strategy Explained

By the end of this episode, you’ll have a clear and complete understanding of what brand strategy is and why it’s becoming increasingly important for brands and business owners.  👉 Learn more: ⁠https...

23 Joulu 202012min

044 | Brand Naming Principals

044 | Brand Naming Principals

By the end of this episode, you’ll have a set of 9 brand naming principals you can use in naming your brand, business, product, or service to increase the chances of your audience remembering you.  👉...

18 Joulu 202013min

043 | What Is Brand Positioning

043 | What Is Brand Positioning

By the end of this episode, you’ll be crystal clear on what brand positioning is and how to articulate its value to clients and colleagues.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master...

16 Joulu 202010min

042 | Identify Target Market

042 | Identify Target Market

As a brand builder, your job is to bring the business and the group of people who need it closer together but before you do, you need to know everything you can about that target market.  👉 Learn mor...

11 Joulu 20209min

041 | Brand Strategy Process

041 | Brand Strategy Process

By the end of this episode, you’ll have a 14-step brand strategy process you can take into your business right now to build a strategic brand from scratch.  👉 Learn more: ⁠https://brandmasteracademy....

9 Joulu 202013min

040 | What Is Target Market

040 | What Is Target Market

By the end of this episode, you’ll have a complete understanding of what a target market is so you can identify your audience and craft a brand message that resonates.  👉 Learn more: ⁠https://brandma...

4 Joulu 20206min

039 | Brand Strategist Income Streams

039 | Brand Strategist Income Streams

Most freelancers spin their wheels selling their labor for hire and their time for dollars without ever growing. In this episode, you’ll learn 6 creative ways to offer your clients more, generate more...

2 Joulu 202011min

038 | How To Speak About Budgets

038 | How To Speak About Budgets

Speaking about client budgets is not something they teach you in design school and most freelance designers struggle with it, but if you learn how, you can dramatically increase your conversions and r...

27 Marras 202010min

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