Brand Master Podcast4 Maalis 2021

070 | Discovery Session vs Brand Strategy Workshop

By the end of this episode, you’ll be crystal clear on the difference between a brand strategy workshop and a brand discovery session and how they work within the brand strategy sales process.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you learn about the brand strategy sales process and the importance of having a structured funnel in place to generate leads so you can sell your strategies.

Next, you’ll learn how the discovery session and the strategy session fit into the sales process and the decision you need to make about how you structure your fees.

Then, we’ll dive into the details of the brand discovery session. We’ll cover what it is and what the end goal is so you can become crystal clear on the outcome you need to achieve.

We’ll then uncover how the brand strategy workshop is structured and what you need to achieve as an objective from this collaborative meeting with the leadership team, which lead you to the deliverables of your strategy project.

From this video, you’ll walk away with clarity on the difference between the brand strategy workshop and the brand discovery session and you’ll be armed with invaluable information about how you can sell brand strategy.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Kokeile Premiumia

Nauti 14 päivää ilmaiseksi

Tilaa Premium

Jaksot(309)

301 | Repositioning Milk As A Performance Drink (Case-Study)

In this episode of The Brand Master Podcast, we’re diving into how MilkPEP and GALE transformed milk from a declining household staple into a high-performance drink for athletes, runners, and even gam...

3 Helmi 202537min

300 | Top AI Marketing & Branding Tools & Strategies (w/ Neil Patel)

Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design ...

19 Syys 202438min

299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin Goffman

25 Huhti 202443min

298 | How Brands Grow With Marketing Science (Prof. Byron Sharp)

Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp. Discover how brands grow and what marketers often overlook in their strategies. ...

25 Huhti 202448min

297 | How To Build Habit Forming Products & Brands (Nir Eyal)

In this episode, we're diving into the secrets of building habit-forming products and brands with Nir Eyal. Discover how to create hooks and triggers that keep customers coming back and spending more....

27 Maalis 202445min

296 | Branding & Marketing In The Age Of AI with Seth Godin

In this episode of the Brand Master podcast, Marketing legend Seth Godin joins us to discuss Branding & Marketing in the age of AI. 👉 Learn more: ⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-po...

15 Helmi 202442min

295 | 3 Pillars Brand Positioning To Find A Competitive Advantage

Explore the three pillars of brand positioning and develop processes for an effective differentiation strategy 👉 Learn more: ⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ The discussion s...

1 Helmi 202412min

294 | How To Use Brand Adjectives To Inspire Your Strategy

Discover how to harness the power of brand adjectives to refine your strategy. 👉 Learn more: ⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ Here's the deal: brand adjectives aren't just fa...

25 Tammi 20248min

Kaikki yhdessä sovelluksessa

Kuuntele kaikki suosikkipodcastisi ja -äänikirjasi yhdessä paikassa.

Sinulle valikoitua sisältöä

Podme-sovelluksessa kokoat suosikkisi helposti omaan kirjastoosi. Saat meiltä myös kuuntelusuosituksia!

Jatka kuuntelua koska tahansa

Voit jatkaa siitä mihin jäit, myös offline-tilassa.

Premium

9,99 €/kk

Kaikki premium-podcastit
Ei mainoksia
Ei sitoutumista, peruuta koska tahansa

Aloita 14 päivän kokeilu

Premium

13,99 €/kk

Kaikki premium-podcastit
Ei mainoksia
Ei sitoutumista, peruuta koska tahansa
Yksi lisäkäyttäjä

Kokeile 14 päivää maksutta

Suosittua kategoriassa Liike-elämä ja talous

Tarinat ja äänet, joita rakastat kuunnella

Kuuntele kaikki suosikkipodcastisi ja -äänikirjasi

Lue lisää