075 | Personal Branding vs Business Branding
Brand Master Podcast16 Maalis 2021

075 | Personal Branding vs Business Branding

By the end of this episode, you’ll have clarity on the difference between personal branding and business branding which will enable you to make confident strategic decisions for the brand you want to build.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, we’ll define the difference between a business brand such as Nike, Apple, or Red Bull and a personal brand such as Tony Robbins, Gary Vaynerchuck, Oprah Winfrey, and Chris Do.

Then we’ll look at the structural difference and how modern business brands are evolving into human brand personas including brand personality, core values, purpose, and authenticity.

Next, we’ll look at your options to build a brand in 2021 so you can define a personal brand strategy, a business brand strategy, or both.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Jaksot(309)

013 | What Is Brand Personality? [Why it’s so effective in 2020]

013 | What Is Brand Personality? [Why it’s so effective in 2020]

What is brand personality and why is it so effective in 2020? In this episode, I’m going to break down the increasingly important role of brand personality within a modern brand strategy.  👉 Learn mo...

28 Elo 20208min

012 | The Importance Of Brand Messaging

012 | The Importance Of Brand Messaging

So what is a brand messaging strategy anyway, and how do you go about nailing one?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  In this episode, I’m going to show you 6 prin...

26 Elo 202012min

011 | 9 Effective Brand Positioning Approaches

011 | 9 Effective Brand Positioning Approaches

So you need to position your brand, and there are many brand positioning approaches… But what’s the best brand positioning approach for your brand strategy?  👉 Learn more: ⁠https://brandmasteracademy...

21 Elo 202014min

010 | Become A Brand Strategist (In 7 Steps)

010 | Become A Brand Strategist (In 7 Steps)

By the end of this episode, you’ll have a 7-step process you can use to become a brand strategist.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’re going to learn ...

19 Elo 202011min

009 | 16 Brand Strategy Mistakes That Kills Brands

009 | 16 Brand Strategy Mistakes That Kills Brands

By the end of this episode, you’ll know the 16 most common brand strategy mistakes and what to do instead to grow your brand and business. 👉 Learn more: https://brandmasteracademy.com/brand-master-po...

14 Elo 202014min

008 | What Is A Brand Discovery Session

008 | What Is A Brand Discovery Session

Learn what a brand discovery session is, what the goal is and why discovery sessions are the key to developing a brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ ...

12 Elo 20208min

007 | How To Find Your Branding Niche

007 | How To Find Your Branding Niche

Learn how to find your branding niche and position yourself so your prospects think they need you to do your thing for their business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podc...

7 Elo 202010min

006 | 12 Brand Strategist Skills & Traits You Need To Develop

006 | 12 Brand Strategist Skills & Traits You Need To Develop

Want to become a successful brand strategist? These are the 12 core skills and traits you need to develop.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  When I began to build...

5 Elo 202012min

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