086 | Customer Journey Map vs Customer Story

086 | Customer Journey Map vs Customer Story

By the end of this episode, you’ll understand the difference between the customer journey map and the customer story so you can design a better customer experience for your brand.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, we’ll break down the customer journey. We’ll look at how a series of steps represents your audience's journey to success and how customer journey mapping can help you design a better user experience.

Next, you’ll discover the customer story and how it differs from the customer journey. You’ll learn about the before state and the after state and how this can influence the overall experience you design.

Finally, we’ll break down an example of the difference between the customer journey vs the customer story when looking through the lens of an average entrepreneur’s story and how that can be used to design your brand experience.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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037 | How To Price Branding

037 | How To Price Branding

By the end of this episode, you’ll be armed with a 3-step process to effectively price your branding services to illustrate your true value by using the contrast principal and anchoring technique.  👉...

25 Marras 20209min

036 | 12 Identities Of Brand Archetypes

036 | 12 Identities Of Brand Archetypes

Grab your free brand archetypes cheat sheet at the link belowhttps://brandmasteracademy.com/brand-... In this episode, you’ll learn about the 12 archetypes developed by renowned psychiatrist Carl Jung...

20 Marras 202018min

035 | Using Archetypes For Branding

035 | Using Archetypes For Branding

The more you explore brand strategy, the more you realize that branding is about the science and psychology of people and not about logos, typography, or colors.  👉 Learn more: ⁠https://brandmasterac...

18 Marras 20206min

034 | Introduction To Brand Archetypes

034 | Introduction To Brand Archetypes

In this episode, you’ll learn about the 12 archetypes developed by renowned psychiatrist Carl Jung are taking on increasing significance in modern branding and brand strategy.  👉 Learn more: ⁠https:/...

13 Marras 20205min

033 | Sunny Bonnell: Rare Breed Leaders & Differentiating Your Agency

033 | Sunny Bonnell: Rare Breed Leaders & Differentiating Your Agency

In this chat on the Brand Master Podcast, I have the highly influential highly innovative Ms. Sunny Bonnell from the Motto agency in New York.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-mas...

10 Marras 202050min

032 | How To Run A Brand Discovery Session

032 | How To Run A Brand Discovery Session

In this episode, you'll learn how to run a discovery session in a way that positions you as an expert, gathers critical information, and helps your clients to realize just how valuable you can be for ...

6 Marras 20206min

031 | Cost vs Price vs Value

031 | Cost vs Price vs Value

Most people can’t distinguish between Costs vs Price vs Value but there is a distinct difference that you need to understand, so you can influence how your prospects see your business and how much the...

4 Marras 20208min

030 | How Much To Charge For Brand Strategy

030 | How Much To Charge For Brand Strategy

When you transition from providing logo design services to brand strategy services, deciding how much to charge and what way to charge takes some work.  In this video, I’ll save you months of trial an...

30 Loka 20208min

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