087 | Brand Strategy vs Brand Design
Brand Master Podcast13 Huhti 2021

087 | Brand Strategy vs Brand Design

By the end of this episode, you’ll understand the fundamental difference between brand design and brand strategy, so you can make better decisions when building your brand.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, we’ll compare design and strategy to understand why both entrepreneurs and designers are comparing them more frequently.

Next, we’ll look at the definition of each being…

Brand Design = The Design Of The Visual

Brand Brand Strategy = The Plan For Brand Expression

Next, we’ll cover the idea that “A brand is not a logo” why there is so much misunderstanding around this idea, and how brand strategists do so much more than making a brand look good.

Then we’ll look at the brand design and strategy deliverables including • Logo • Colour palette • Typography • Graphics Style • Positioning strategy • Audience personas • Brand personality • Tone of voice & Language • Messaging • Storytelling • And more

Finally, we’ll close off with the concept that brands shape perceptions and influence decisions and to do that, every brand must have a strategy.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Jaksot(309)

005 | Brand Strategy Case Study: Southwest Airlines

005 | Brand Strategy Case Study: Southwest Airlines

In this episode, we pull back the curtains on an iconic brand with this brand strategy case study of Southwest Airlines so you can use the strategies and techniques that have made them a success into ...

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004 | How To Create A Brand Strategy In 14 Steps

004 | How To Create A Brand Strategy In 14 Steps

So you’re building a brand, you want to do it right, so you want to know how to create a brand strategy right?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ In this episode, I...

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003 | Brand Strategist Imposter Syndrome

003 | Brand Strategist Imposter Syndrome

By the end of this episode, you’ll hopefully have a few psychological shifts that will help you to overcome brand strategist imposter syndrome and help you realise your value and worth. 👉 Learn more:...

24 Heinä 202010min

002 | Critical Brand Strategy Elements

002 | Critical Brand Strategy Elements

In this episode of the Brand Master Podcast, you'll learn the 10 critical elements every brand strategy MUST have. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ These are the el...

21 Heinä 202020min

001 | Welcome To The Brand Master Podcast

001 | Welcome To The Brand Master Podcast

Hi, I'm Stephen Houraghan from Brand Master Academy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  In this episode, I share what you can expect from the Brand Master Podcast ...

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