097 | How To Sell Brand Strategy [With 5 Questions]

097 | How To Sell Brand Strategy [With 5 Questions]

By the end of this episode, you’ll be armed with 5 questions you can ask a client to shift the conversation from logo design to strategy in a way that will convince them they need your help.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll meet Bob, the logo shopper who always asks “How much for a logo” and how you can turn this potential time-waster into a valued paying client.

Next, you’ll discover the most effective way to get entrepreneurs and business owners to shift their perspective from the idea that they need a logo design and open up to a new way of thinking.

Then, we’ll dive into the questions you need to ask that will help you to sell your brand strategy services.

By asking all 5 of these questions you’ll achieve 3 things

[1] You’ll Position Yourself As An Authority

[2] They’ll Question Their Logic

[3] They’ll value your response

This strategy will result in you shifting the conversation from logo design to brand strategy in a way that will make them want to hear what you have to say.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Jaksot(309)

245 | Nail Your Go To Market Strategy (GTM Process Template)

245 | Nail Your Go To Market Strategy (GTM Process Template)

Learn what a go-to-market strategy is, and use this GTM process template to nail your product or brand launch.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn ...

5 Tammi 202314min

244 | Sustainable Branding Principles & Process (7 Brand Strategy Examples)

244 | Sustainable Branding Principles & Process (7 Brand Strategy Examples)

Discover what a sustainable branding strategy is, the principles and processes to build it, and 7 sustainable brand strategy examples.  👉 Learn more: https://brandmasteracademy.com/brand-master-podca...

15 Joulu 202214min

243 | How To Identify Your Target Market (Audience Research Process)

243 | How To Identify Your Target Market (Audience Research Process)

Learn How To Identify Your Target Market with this Detailed Audience Research Process. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video, you’ll know how to ...

8 Joulu 202211min

242 | Freelance Branding Career Path (Brand Designer vs Brand Strategist)

242 | Freelance Branding Career Path (Brand Designer vs Brand Strategist)

Discover your freelance branding career path options with a deep dive look at the brand designer vs brand strategist. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll e...

5 Joulu 202216min

241 | 21 Brand Building Process Steps (Branding To Marketing)

241 | 21 Brand Building Process Steps (Branding To Marketing)

In this brand strategy crash course, you’ll learn 21 actionable brand-building process steps to build a brand from scratch, ready to go to market.  👉 Learn more: https://brandmasteracademy.com/brand-...

24 Marras 202228min

240 | Zapier Rebrand: Associations, Symbolism & The Ukraine War

240 | Zapier Rebrand: Associations, Symbolism & The Ukraine War

In February 2022, on the eve of the Zapier rebrand launch, Russia invaded Ukraine. To avoid oppressive associations, their strategists had big decisions to make. 👉 Learn more: https://brandmasteracad...

16 Marras 202243min

239 | Learn Brand Strategy In 17 Minutes (2022 Crash Course)

239 | Learn Brand Strategy In 17 Minutes (2022 Crash Course)

In this Brand Strategy 101 course, you’ll learn brand strategy fundamentals, processes, framework, elements, and deliverables. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ This ...

10 Marras 202218min

238 | STP Marketing Explained (Segmentation, Targeting & Positioning Examples)

238 | STP Marketing Explained (Segmentation, Targeting & Positioning Examples)

Learn what the STP marketing model is with segmentation, targeting & positioning examples and as a brand case study.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of ...

3 Marras 202211min

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