149 | Keller’s Brand Equity Model Explained (CBBE Resonance Pyramid)

Learn how to build a thriving brand community or a brand group with examples of brand communities from top brands.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover what a brand community is and how it can help growing brands attract passionate groups of followers, fans, and customers. Next, you’ll discover the step-by-step process you can use to build and grow your own brand community including: Getting clear on your audience and their passions with audience research. Developing your brand strategy and differentiation to attract the right people. Defining the goals for your community so your followers and contributors get value from returning to your group. Choosing a community platform like Slack or circle.so to bring your people together and plan the engagement of your group. Finally, we’ll explore some of the best examples of brand communities including the Harley Davidson H.O.G brand community as well as Apple’s and Starbucks’ brand communities. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

27 Marras 202314min

Learn the power of brand communities, and why they’re such valuable branding assets to brands with 10 reasons to build one. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video, you’ll understand the power of a brand community in nurturing client relationships and building an army of passionate fans. First, you’ll discover what a brand community is and why well-managed and nurtured brand communities become powerful client generation and brand awareness tools. Next, you’ll learn about all of the benefits of building brand communities for both the brand and the engaged target audiences that populate them, including how they’re a platform for market research and customer connections. Then we’ll look at an excellent example of brand communities with Lego and how they use theirs to make connections and spread the word. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

27 Marras 202311min

Discover 25 of the best branding and marketing books to learn strategies to promote businesses, get more customers, and to grow your brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ In this video, I break down 25 of my favorite marketing books that influenced my philosophy and gave me the strategies I needed to grow my business and brand. They include the most fundamental and influential categories of marketing and branding including email marketing, funnel marketing, marketing psychology, content marketing, influence marketing, social media marketing, copywriting, advertising, website design, marketing strategy, brand storytelling, growth hacking and more. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

27 Marras 202325min

Discover 6 unique ways to use brand authenticity to earn trust with your customers with examples from Dove, Patagonia and Buffer. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll learn what brand authenticity is and why it’s so important in modern branding and marketing communication. Next, we’ll explore some of the fundamental benefits of authentic branding, including emotional customer connections, increased sales and brand loyalty and advocacy. Then, you’ll learn 6 actionable ways to build brand authenticity so you can show up as the most real and genuine version of your brand. From branding 101 concepts to build brand trust, to storytelling, empathy and consistency, you’ll have actionable strategies to make genuine human connections with your target audience and the wider market. We’ll then explore some of the best examples of brand authenticity with Dove and their self-esteem project to Patagonia and their sustainability mission. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

27 Marras 202316min

Discover a gold mine of branding inspiration resources showcasing the best brands in the world to inspire your next brand design, strategy or marketing project. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  This resource list has it all from brand strategy inspiration to graphic design & web design inspiration to advertising and marketing inspiration and more. These branding inspiration resources are jammed with tons of branding inspo and design inspo that will get your creative juices flowing. Take this list into your branding workflow process for branding inspiration on demand to light the spark for your next successful branding project. Whether your looking for brand strategy case studies, logo or packaging design examples, advertising or marketing campaign trends this branding, design and marketing inspiration resource has you covered. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

27 Marras 202316min

Learn what a brand ambassador strategy is and how brands use ambassadors and influencers to market their brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, we’ll explore what a brand ambassador is and how brands leverage brand ambassador programs as well as influencers to promote their brand, Next we’ll take a closer look at brand ambassadors and discover who typically can be an ambassador for a brand, including the important attributes of ambassadors. Then we’ll explore brand ambassador campaigns and programs before shining a light on the efficacy of word-of-mouth marketing. Next we’ll explore the difference between brand ambassadors and influencers, before finally diving into some of the best brand ambassador programs on the market including Lululemon, Glenfiddich, Patagonia & Nike For more brand strategy resources and downloads visit https://brandmasteracademy.com/

27 Marras 202314min

These 10 Strategy Workshop Facilitation Strategies, Tips and tactics will transform your sessions to make you look like a Pro. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Master the skills to lead groups confidently, guiding leadership teams in collaborative brand-building projects. In this guide, you'll learn: The importance of clear communication: Ensure everyone is on the same page and understands the task at hand. Adopting the right mindset: Be a guide, not a dominating leader. Time management: Keep the workshop on schedule and use time-boxing techniques. Staying on task: Prevent circular discussions and keep the group focused. Maintaining energy: Keep the workshop engaging and energetic. Neutrality: Ensure everyone's ideas are heard and prevent groupthink. Handling troublemakers: Address disruptions and maintain a productive environment. Giving clear instructions: Simplify tasks and guide participants effectively. Adaptivity: Be flexible and ready to face any challenge. Active listening: Make participants feel heard and valued. You’ll also explore valuable techniques for leading groups, managing participation, building a toolkit for workshops, facilitating remote workshops, and improving your facilitation skills. By incorporating these techniques and honing your skills, you'll be a top-tier workshop facilitator in no time. Don't miss out on this essential guide to workshop facilitation. Dive in, and unlock the secrets to leading successful brand strategy workshops. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

27 Marras 202314min

Welcome to "7 Powerful Key Message Examples From Top New Brands"! In today's video, you'll discover the secret sauce of modern brand success - key messages that resonate. Don't miss out! 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  What's the buzz about key message examples? Our video explores the core of brand communication and why it matters so much in today's competitive landscape. We'll break down the five characteristics that make key messages truly powerful, ensuring they stand out and leave a lasting impression. Got a burning curiosity about how to develop your own powerful key messages? We've got you covered! We'll guide you through essential questions to ask yourself in order to create messages that resonate with your target audience. Get ready to level up your brand game. Now for the juicy part: we'll dive into seven key message examples from today's hottest new brands. Learn from the best - Allbirds, Glossier, Peloton, Everlane, Quip, Outdoor Voices, and Casper. These modern brands have made a splash by crafting compelling key messages that connect with their audiences. Find out how they do it and get inspired for your own brand journey. Lastly, we'll wrap up by discussing the power of key messages and how they can truly transform your brand's identity and success. This video will provide you with the knowledge and inspiration to create strong key messages that will leave your audience craving more. Take the first step towards a more powerful brand presence by watching "7 Powerful Key Message Examples From Top New Brands" and applying these key insights to your own strategy. Don't forget to like, comment, and subscribe for more valuable content! For more brand strategy resources and downloads visit https://brandmasteracademy.com/

27 Marras 202310min