155 | What Is An Endorsed Brand Strategy? (Pros, Cons & Examples)

155 | What Is An Endorsed Brand Strategy? (Pros, Cons & Examples)

By the end of this episode, you’ll understand what an endorsed brand strategy is and how it fits into the world of brand architecture.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll discover what brand architecture is and how endorsed brands differ from other architecture strategies.

Next, we’ll answer the question “What is an endorsed brand strategy?” and how it leverages both the freedom and safety of the endorser brand.

Then, you’ll learn how and why the brand identity of endorsed brands is usually distinctly different from the parent brand before learning the advantages and disadvantages of the endorser brand strategy.

Next, you’ll discover a world-class endorsed brand strategy example with Nestle and how Nestle is a hybrid (House of Brand and Endorser Brand), boasting a brand portfolio including Nespresso, Nescafe, Perrier, KitKat, Smarties, Milo, and Many more.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Jaksot(309)

069 | Brand Strategy Workshop Questions

069 | Brand Strategy Workshop Questions

By the end of this episode, you’ll have 10 effective brand strategy workshop questions you can use to take control of your client meeting like a pro-brand strategist.  👉 Learn more: ⁠https://brandmas...

2 Maalis 20218min

068 | Profitable Branding Niche.

068 | Profitable Branding Niche.

In this episode, you’ll learn a step-by-step process you can use to find profitable niches from branding and creative professionals.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcas...

27 Helmi 20219min

067 | Branding ROI vs Marketing ROI

067 | Branding ROI vs Marketing ROI

By the end of this episode, you’ll know how to take control of the branding R.O.I. vs marketing R.O.I. conversation with your clients to illustrate the value of branding and increase their desire to i...

25 Helmi 20216min

066 | How To Name Your Brand

066 | How To Name Your Brand

By the end of this episode, you’ll have a simple 7-step process you can use to strategically name your brand, company, business, or product to land in the minds of your audience.  👉 Learn more: ⁠http...

23 Helmi 20219min

065 | Brand Personality & Authenticity

065 | Brand Personality & Authenticity

So what is brand personality & brand authenticity? How do they work together and how can you develop personality & authenticity for your brand?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-ma...

20 Helmi 20218min

064 | Brand Promise vs Tagline

064 | Brand Promise vs Tagline

So, do you know the difference between brand promise vs tagline… or do you?  You see, these are two of the most misrepresented brand strategy tools today but if you use them incorrectly, you’re sabota...

18 Helmi 202110min

063 | How Long Does It Take To Build Brand Awareness

063 | How Long Does It Take To Build Brand Awareness

So, what is brand awareness anyway and how do you go about building brand awareness for your brand?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  I’m going to show you how yo...

16 Helmi 202110min

062 | Target Audience vs Target Groups

062 | Target Audience vs Target Groups

So, you’re building a brand and defining who it is you need to target. Is it a single large group of people? Is it multiple groups of people? And what is the difference between target groups vs target...

13 Helmi 20214min

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