155 | What Is An Endorsed Brand Strategy? (Pros, Cons & Examples)

155 | What Is An Endorsed Brand Strategy? (Pros, Cons & Examples)

By the end of this episode, you’ll understand what an endorsed brand strategy is and how it fits into the world of brand architecture.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll discover what brand architecture is and how endorsed brands differ from other architecture strategies.

Next, we’ll answer the question “What is an endorsed brand strategy?” and how it leverages both the freedom and safety of the endorser brand.

Then, you’ll learn how and why the brand identity of endorsed brands is usually distinctly different from the parent brand before learning the advantages and disadvantages of the endorser brand strategy.

Next, you’ll discover a world-class endorsed brand strategy example with Nestle and how Nestle is a hybrid (House of Brand and Endorser Brand), boasting a brand portfolio including Nespresso, Nescafe, Perrier, KitKat, Smarties, Milo, and Many more.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Jaksot(309)

013 | What Is Brand Personality? [Why it’s so effective in 2020]

013 | What Is Brand Personality? [Why it’s so effective in 2020]

What is brand personality and why is it so effective in 2020? In this episode, I’m going to break down the increasingly important role of brand personality within a modern brand strategy.  👉 Learn mo...

28 Elo 20208min

012 | The Importance Of Brand Messaging

012 | The Importance Of Brand Messaging

So what is a brand messaging strategy anyway, and how do you go about nailing one?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  In this episode, I’m going to show you 6 prin...

26 Elo 202012min

011 | 9 Effective Brand Positioning Approaches

011 | 9 Effective Brand Positioning Approaches

So you need to position your brand, and there are many brand positioning approaches… But what’s the best brand positioning approach for your brand strategy?  👉 Learn more: ⁠https://brandmasteracademy...

21 Elo 202014min

010 | Become A Brand Strategist (In 7 Steps)

010 | Become A Brand Strategist (In 7 Steps)

By the end of this episode, you’ll have a 7-step process you can use to become a brand strategist.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’re going to learn ...

19 Elo 202011min

009 | 16 Brand Strategy Mistakes That Kills Brands

009 | 16 Brand Strategy Mistakes That Kills Brands

By the end of this episode, you’ll know the 16 most common brand strategy mistakes and what to do instead to grow your brand and business. 👉 Learn more: https://brandmasteracademy.com/brand-master-po...

14 Elo 202014min

008 | What Is A Brand Discovery Session

008 | What Is A Brand Discovery Session

Learn what a brand discovery session is, what the goal is and why discovery sessions are the key to developing a brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ ...

12 Elo 20208min

007 | How To Find Your Branding Niche

007 | How To Find Your Branding Niche

Learn how to find your branding niche and position yourself so your prospects think they need you to do your thing for their business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podc...

7 Elo 202010min

006 | 12 Brand Strategist Skills & Traits You Need To Develop

006 | 12 Brand Strategist Skills & Traits You Need To Develop

Want to become a successful brand strategist? These are the 12 core skills and traits you need to develop.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  When I began to build...

5 Elo 202012min

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