164 | Successful Brand Strategy Example (Old Spice Repositioning)

164 | Successful Brand Strategy Example (Old Spice Repositioning)

In this episode, you’ll discover how an “Old Man’s” brand became the world’s #1 brand for men’s body wash from a simple repositioning strategy.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’’ learn about the history of the Old Spice brand, including its introduction to the market in 1937 with women’s products and a takeover from Proctor & Gamble in 1990 for $300 million.

Next, you’ll learn how their original positioning aligned them with granddads and why that became a challenge the brand needed to overcome to survive.

You’ll then discover how leading agency Weiden + Kennedy refocused the brand to appeal to a younger target market through a bold personality and a campaign that went viral.

Finally, we’ll look at the impact of communication adjustment and personality on sales with a 125% increase.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

Jaksot(309)

309 | Build a Business They Want to Buy with John Warrillow

309 | Build a Business They Want to Buy with John Warrillow

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbWhy Most Agencies Are Impossible to Sell (And How to Fix It...

10 Maalis 1h 13min

308 | How Smart Brands Are Getting AI to Recommend Them (AI Governance Framework) with Allan Martinez

308 | How Smart Brands Are Getting AI to Recommend Them (AI Governance Framework) with Allan Martinez

AI Brand Governance: The Missing Layer in StrategyAI brand governance is about to become the most valuable layer in your brand strategy.Most teams are launching AI tools without structure, control, or...

3 Maalis 53min

307 | Why Relevance Wins in the Age of AI with David Aaker

307 | Why Relevance Wins in the Age of AI with David Aaker

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbBrand Strategy Lessons from David Aaker (Unfiltered)This br...

17 Helmi 1h 8min

306 | The Secret Influencer Marketing System Smart Brands Use with Kristina Coughlin

306 | The Secret Influencer Marketing System Smart Brands Use with Kristina Coughlin

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbInfluencer Marketing Explained: Strategy, ROI & How Brands ...

3 Helmi 1h

305 | The Rebrand You Don’t See Coming

305 | The Rebrand You Don’t See Coming

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbThe Rebrand You Don’t See Coming (Marty Neumeier on AI & Cr...

31 Joulu 20251h 15min

304 | The Secret To Charging More As A Consultant

304 | The Secret To Charging More As A Consultant

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fb👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/b...

31 Joulu 202556min

303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)

303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)

Brand physics is how brands embed in the brain—through memory, emotion, and instinct. In this episode of the Brand Master Podcast, Stephen sits down with Dan Wallace—marketing professor and co-author ...

15 Huhti 202543min

302 | Top Agency Processes & Strategy Systems (Bill Kenney - FocusLab)

302 | Top Agency Processes & Strategy Systems (Bill Kenney - FocusLab)

In this episode of the Brand Master Podcast, I sit down with Bill Kenny, CEO of Focus Lab, to uncover the secrets behind their bold, strategy-driven branding—and how they’ve built a reputation for tur...

5 Maalis 202550min

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