164 | Successful Brand Strategy Example (Old Spice Repositioning)

164 | Successful Brand Strategy Example (Old Spice Repositioning)

In this episode, you’ll discover how an “Old Man’s” brand became the world’s #1 brand for men’s body wash from a simple repositioning strategy.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’’ learn about the history of the Old Spice brand, including its introduction to the market in 1937 with women’s products and a takeover from Proctor & Gamble in 1990 for $300 million.

Next, you’ll learn how their original positioning aligned them with granddads and why that became a challenge the brand needed to overcome to survive.

You’ll then discover how leading agency Weiden + Kennedy refocused the brand to appeal to a younger target market through a bold personality and a campaign that went viral.

Finally, we’ll look at the impact of communication adjustment and personality on sales with a 125% increase.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

Jaksot(309)

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
rss-rahamania
rahapuhetta
rss-laakispodi
rss-sisalto-kuntoon
herrasmieshakkerit
rss-lahtijat
rss-bisnesta-bebeja
rss-seuraava-potilas
inderespodi
rss-sami-miettinen-neuvottelija
leadcast
timanttia-hiomassa
rss-kohti-unelmia
rss-juurisyy-johtamisesta-kilpailuetua
rss-porssipodi