195 | Michael Johnson - Global Branding With Strategy & Design Tips

Learn how global branding agency Johnson Banks uses strategy and design to build brands for their clients with “Branding In Five And A Half Steps Author” Michael Johnson.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

How Global Agency Johnson Banks Began Why Brand Strategy Has Become So Important Why Clients Are Demanding Strategic Work How To Find The Right Problems To Fix The Importance Of The Brand Audit The Importance Of Client Exercises The Importance Of Unifying The Leadership Team Brand Strategy Workshops Pricing Creativity (Different Models) Top Three Tips To Build A Global Agency

First, you’ll discover how Michael Johnson started the global agency Johnson Banks began in 1992 and how they found their first clients.

Next, we discuss why brand strategy has become so important and how more clients understand it and demand it.

Then you’ll discover how to find the right problems to fix using brand audits and client exercises.

Next, you’ll learn the importance of unifying the leadership team and the role of the brand strategy workshop.

Finally, we’ll cover how to price creativity using different pricing structures and the top three tips from Michael Johnson to build a global agency from scratch.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠