219 | 5 Factors Influencing Consumer Behaviour (+ Buying Decisions)

219 | 5 Factors Influencing Consumer Behaviour (+ Buying Decisions)

Discover the 5 most important factors influencing customer behavior and how you can use them in your brand & marketing strategy.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll have a solid understanding of what consumer behavior is and the 5 factors influencing consumer behavior and buying decisions.

First, we’ll answer the question “What is consumer behavior?”, before we look at a quick overview of the 5 most influential buying decision factors which include:

Psychological Factors
Social Factors
Cultural Factors
Economic Factors
Personal Factors

Then, one by one, we’ll go through each of these core decision-making factors and the sub-factors of each.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Jaksot(309)

101 | How To Find Your Target Market In 6 Steps

101 | How To Find Your Target Market In 6 Steps

By the end of this episode, you’ll know how to find your target market, so you can uncover exactly who your brand wants to attract, to connect with them on a human level.  👉 Learn more: ⁠https://bran...

15 Touko 20219min

100 | How To Price Your Branding & Marketing Services

100 | How To Price Your Branding & Marketing Services

By the end of this episode, you’ll have a pricing strategy you can use to sell your branding and marketing services without trading your time for a paycheck.  👉 Learn more: ⁠https://brandmasteracadem...

13 Touko 20216min

099 | How To Create A Digital Marketing Funnel

099 | How To Create A Digital Marketing Funnel

By the end of this episode, you’ll have the structure and framework to build a digital marketing funnel to generate leads and sales for your business.  👉 Learn more: ⁠https://brandmasteracademy.com/b...

11 Touko 202112min

098 | Principles Of Brand Strategy

098 | Principles Of Brand Strategy

By the end of this episode, you’ll understand the 5 core principles of branding strategy, which, if adopted, can act as the foundational guide for any brand strategist.  👉 Learn more: ⁠https://brandm...

7 Touko 20216min

097 | How To Sell Brand Strategy [With 5 Questions]

097 | How To Sell Brand Strategy [With 5 Questions]

By the end of this episode, you’ll be armed with 5 questions you can ask a client to shift the conversation from logo design to strategy in a way that will convince them they need your help.  👉 Learn...

6 Touko 20219min

096 | #1 Brand Awareness Strategy

096 | #1 Brand Awareness Strategy

By the end of this episode, you’ll have the most effective and efficient strategy to raise your brand awareness and grow your brand in 2021.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-maste...

4 Touko 20216min

095 | Brand Strategy vs Marketing Strategy

095 | Brand Strategy vs Marketing Strategy

By the end of this episode, you’ll understand the fundamental difference between branding strategy vs. marketing strategy, so you can have high-level conversations with the leadership team, get everyo...

1 Touko 20214min

094 | 10 Signs You Should Fire Your Client

094 | 10 Signs You Should Fire Your Client

By the end of this episode, you’ll be able to identify 10 clear-cut signs that your client is not the right fit for your business and how to get rid of them.  👉 Learn more: ⁠https://brandmasteracadem...

29 Huhti 202110min

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