233 | Rand Fishkin - How To Do Market Research (Audience Intelligence Tips)
Brand Master Podcast21 Syys 2022

233 | Rand Fishkin - How To Do Market Research (Audience Intelligence Tips)

Learn how to perform customer and market research and grow audience intelligence with Rand Fishkin from Sparktoro.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll have the processes to research your target audience, understand your market, and create more effective buyer personas.

First, you’ll hear how Rand Fishkin built an SEO software powerhouse before creating Sparktoro, an audience research software for branding and marketing professionals.

Then, Rand shares his perspective on the importance of customer research and audience intelligence.

Next, we’ll explore the strengths and weaknesses of traditional vs modern market research.

Then you’ll learn how to analyze the market beyond demographics and psychographics to find unique insights you can actually use for your marketing.

You’ll then discover how to create more effective buyer personas and customer avatars and learn how brand strategists and agencies use Sparktoro for market research.

Finally, Rand takes us on a Sparktoro Demo so you can understand how to use this powerful market research tool.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

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278 | 6 Ways To Use Brand Authenticity To Earn Trust (Top Branding Examples)

278 | 6 Ways To Use Brand Authenticity To Earn Trust (Top Branding Examples)

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280 | How To Use A Brand Ambassador Strategy (Examples, Tips And Programs)

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282 | 10 Workshop Facilitation Skills & Techniques To Boost Success

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284 | 7 Powerful Key Message Examples From Top New Brands

284 | 7 Powerful Key Message Examples From Top New Brands

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286 | 12 Marketing Collateral Types For Stage Of The Funnel

286 | 12 Marketing Collateral Types For Stage Of The Funnel

Dive into the fascinating world of marketing collateral! Our latest video, "12 Marketing Collateral Types For Each Stage Of The Funnel" promises to enlighten you on this crucial topic. We've got it al...

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287 | 9 Reasons To Boost Employer Branding: Top 5 Brand Examples

287 | 9 Reasons To Boost Employer Branding: Top 5 Brand Examples

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