276 | What Is A Brand Portfolio? (Models, Types and 6 Top Examples)

276 | What Is A Brand Portfolio? (Models, Types and 6 Top Examples)

Learn what a brand portfolio is and how brand architecture models and types help to manage structure and meaning. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what a brand portfolio is and how and how it’s often used interchangeably with terms such as umbrella branding and brand architecture.

Next, we’ll discuss when to use a brand portfolio strategy and how smaller brands can use it too.

Then, we’ll explore a case study including an example from Toyota before we explore the different brand roles and types within brand architecture including flanker brands, cash clow brands, entry level brands and prestige brands.

Next you’ll discover the advantages of a brand portfolio strategy with references to Virgin, FedEx, P&G, Unilever, Nestle and Kellogg’s as well as brand architecture types such as a Branded House and a House Of Brands.

Finally, we dive into some of the best examples of brand portfolios and their brand architecture types with Unilever, Nestle, Pepsico, Apple, Johnson & Johnson and FedEx.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Jaksot(309)

245 | Nail Your Go To Market Strategy (GTM Process Template)

245 | Nail Your Go To Market Strategy (GTM Process Template)

Learn what a go-to-market strategy is, and use this GTM process template to nail your product or brand launch.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn ...

5 Tammi 202314min

244 | Sustainable Branding Principles & Process (7 Brand Strategy Examples)

244 | Sustainable Branding Principles & Process (7 Brand Strategy Examples)

Discover what a sustainable branding strategy is, the principles and processes to build it, and 7 sustainable brand strategy examples.  👉 Learn more: https://brandmasteracademy.com/brand-master-podca...

15 Joulu 202214min

243 | How To Identify Your Target Market (Audience Research Process)

243 | How To Identify Your Target Market (Audience Research Process)

Learn How To Identify Your Target Market with this Detailed Audience Research Process. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video, you’ll know how to ...

8 Joulu 202211min

242 | Freelance Branding Career Path (Brand Designer vs Brand Strategist)

242 | Freelance Branding Career Path (Brand Designer vs Brand Strategist)

Discover your freelance branding career path options with a deep dive look at the brand designer vs brand strategist. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll e...

5 Joulu 202216min

241 | 21 Brand Building Process Steps (Branding To Marketing)

241 | 21 Brand Building Process Steps (Branding To Marketing)

In this brand strategy crash course, you’ll learn 21 actionable brand-building process steps to build a brand from scratch, ready to go to market.  👉 Learn more: https://brandmasteracademy.com/brand-...

24 Marras 202228min

240 | Zapier Rebrand: Associations, Symbolism & The Ukraine War

240 | Zapier Rebrand: Associations, Symbolism & The Ukraine War

In February 2022, on the eve of the Zapier rebrand launch, Russia invaded Ukraine. To avoid oppressive associations, their strategists had big decisions to make. 👉 Learn more: https://brandmasteracad...

16 Marras 202243min

239 | Learn Brand Strategy In 17 Minutes (2022 Crash Course)

239 | Learn Brand Strategy In 17 Minutes (2022 Crash Course)

In this Brand Strategy 101 course, you’ll learn brand strategy fundamentals, processes, framework, elements, and deliverables. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ This ...

10 Marras 202218min

238 | STP Marketing Explained (Segmentation, Targeting & Positioning Examples)

238 | STP Marketing Explained (Segmentation, Targeting & Positioning Examples)

Learn what the STP marketing model is with segmentation, targeting & positioning examples and as a brand case study.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of ...

3 Marras 202211min

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