UVP 077: Marketing Cheap and Smart - How to Repurpose Content

This week on the Uncharted Veterinary Podcast, Dr. Andy Roark is joined by Melanie Kramer - Director of Uncharted Veterinary Conference and Editorial Director at DrAndyRoark.com to discuss repurposing your blog and social media content to do more with less. ABOUT OUR GUEST: Melanie Kramer is a multimedia producer, editor, video director and producer. In 2011 she helped launch the veterinary consumer site Vetstreet.com which quickly garnered over 3 million unique visitors per month. As executive director she worked with a multitude of veterinarians across the world and was editor and chief of Healthy Pet Magazine. She holds a masters degree in Interactive Journalism from American University and is a former executive editor and photo editor for the AOL.com homepage, where among her duties was featuring compelling pet content — articles, photos and videos — for more than 50 million visitors per month. We are supported by PSI Vet! The PSIvet Healthcare Initiative hopes to introduce new ways to ensure all Veterinary Professionals get the healthcare coverage they need. Learn more at www.psihealthcareinitiative.com/ We are supported by VitusVet! VitusVet is on a mission to help front desk heroes with easy to use technology that reduces phone calls by 70% while boosting revenue. You’ll have more time to do what you love best - help clients and heal pets. The platform includes unlimited 2-way text and picture messaging, digital service and refill reminders, appointment scheduling, a branded practice app, monthly payment plans for clients and checkout tablets that work anywhere. It’s all included and integrates with most PIMS. Uncharted Listeners get 2 months free. Learn more at vitusvet.com/uncharted