Strategies for Long-Term Success and Risk Management in the B2B Space
Social In 1012 Elo 2024

Strategies for Long-Term Success and Risk Management in the B2B Space

Drop us a message! In this week’s episode, we’re talking to Lauren Burton, the Social Media Lead at ARUP, as well as our Head of Operations here at Giraffe Social, Kate. We’re talking all things B2B, including how to engage a B2B audience, maintaining long relationships with influencers in the B2B space, and managing risks in your marketing. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social is a multi-di...

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Aligning Social Campaigns with Empathy to Drive Real Engagement

Aligning Social Campaigns with Empathy to Drive Real Engagement

Drop us a message! In this episode, Phil Treagus-Evans, Co-Founder and CEO of Giraffe Social, explores how to align social media campaigns with real customer intent rather than surface-level engagemen...

27 Huhti 9min

REWIND: How to Grow your Online Community and Development of Human First Marketing

REWIND: How to Grow your Online Community and Development of Human First Marketing

Drop us a message! This week, we’re kicking off our REWIND series, where we dive into our back catalogue of episodes to bring you interesting insightful conversations you can’t miss. In this week’s RE...

20 Huhti 10min

How to Turn Marketing Data into Stories That Drive Action

How to Turn Marketing Data into Stories That Drive Action

Drop us a message! In this episode, Savanna Simmank, Marketing Specialist at Cisco, explores how marketers can transform raw data and analytics into narratives that actually influence behaviour, not j...

13 Huhti 9min

How Marketing Helps Founders Raise Investment and Build Investor Trust

How Marketing Helps Founders Raise Investment and Build Investor Trust

Drop us a message! In this episode, Marisa Scullion, Head of Marketing at Angel Investment Network, explains how marketing can bridge the gap between founders and investors. We explore how storytellin...

6 Huhti 8min

Choosing the Right Marketing KPIs to Measure Real Business Impact

Choosing the Right Marketing KPIs to Measure Real Business Impact

Drop us a message! In this episode, Rob Bartlett, Head of Marketing at YTL Developments, explains how to cut through overwhelming digital marketing metrics and focus on the KPIs that truly align with ...

30 Maalis 12min

How to Scale DTC Brands with Full-Funnel Growth Marketing

How to Scale DTC Brands with Full-Funnel Growth Marketing

Drop us a message! In this episode, Omer Nisar, Founder of Between Spaces, shares what it really takes to scale DTC brands beyond short-term wins. We explore how to balance cultural relevance and perf...

23 Maalis 7min

How to Build an Integrated Marketing Strategy That Puts Customers First

How to Build an Integrated Marketing Strategy That Puts Customers First

Drop us a message! In this episode, Emily Mitchell, Strategic Marketing Architect, explains why so many organisations struggle to move from channel-led activity to true integrated marketing strategy. ...

16 Maalis 11min

Bridging Complex Tech and Real-World Value in B2B Product Marketing

Bridging Complex Tech and Real-World Value in B2B Product Marketing

Drop us a message! In this episode, Steve Wilcockson, Technical Product Marketing Manager at Quantexa, shares lessons from 30 years in enterprise tech marketing. We explore how to translate abstract, ...

9 Maalis 8min

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