#224: Avoid This: 3 Costly Brand Disconnects That Make People Pay You Less

#224: Avoid This: 3 Costly Brand Disconnects That Make People Pay You Less

Have you ever wondered if the branding for your photography business is up to snuff?

Maybe you see everyone else's websites and social media and compare your own…

Maybe you've developed a few different logos for yourself and nothing ever really stuck…

Or maybe marketing totally overwhelms you and you wonder if you're even going in the right direction with your brand…

Today I'm sharing the top 3 marketing faux pas to AVOID as a portrait photographer.

Tune in to learn things like like:

  • My biggest marketing takeaways from working at a large agency and at Coca-Cola.

  • The weird way people make a nearly instant determination about how professional you are.

  • One of the top things I look for in a brand (that photographers often miss).

  • What your brand actually is–not just colors and logos.

  • Why I actually DON'T recommend automating everything (yes, even nowadays with AI and all kinds of fancy tools).

So if you want to uplevel your brand as a boutique portrait photographer and start showing up as professionally as possible, hit play and get ready to take notes!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-224

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

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Jaksot(329)

#329: The Only 5 Marketing Strategies Boutique Photographers Need

#329: The Only 5 Marketing Strategies Boutique Photographers Need

You're marketing everywhere, but the bookings still aren't coming. The problem may not be how much you're marketing, but whether you're attracting the right people. In this episode of the Worth Every ...

18 Elo 9min

#328: How Photographers Are Making Six Figures With Cheap Gear

#328: How Photographers Are Making Six Figures With Cheap Gear

Do you ever catch yourself thinking, "If I just had better gear, then I could finally charge what I'm worth?" It's one of the biggest lies photographers believe, and it's keeping too many talented art...

11 Elo 10min

#327: Laid Off, Then $9,500 Richer From a Single Client

#327: Laid Off, Then $9,500 Richer From a Single Client

What if getting laid off wasn't the end of your story, but the beginning of building a business no one could take away? If you've ever wondered whether you're truly "good enough" to charge premium pri...

4 Elo 21min

#326:  AI Will Kill Most DIgital Photographers, Here's Who Survives

#326: AI Will Kill Most DIgital Photographers, Here's Who Survives

What if AI isn't the biggest threat to your photography business? What if the real risk is building a business around something clients can replace? As AI reshapes the industry, this episode will chal...

28 Heinä 11min

#325:  If I Started A Photography Business in 2026, I'd Do This

#325: If I Started A Photography Business in 2026, I'd Do This

You don't need more gear, more followers, or another random marketing hack. What you need is a business built on the right foundation. If you're just getting started, or wondering why photography stil...

21 Heinä 15min

#324: How Faith Doggett Rebuilt Her Photography Business After Losing Everything From burnout and undercharging to building a profitable photography business with confidence

#324: How Faith Doggett Rebuilt Her Photography Business After Losing Everything From burnout and undercharging to building a profitable photography business with confidence

You know you're talented. But if you've spent years undercharging, second guessing yourself, or letting life convince you your dreams have to wait, you're not alone. Sometimes the hardest part isn't l...

14 Heinä 20min

#323: 8 Things Boutique Photographers Do That Amateurs Don't

#323: 8 Things Boutique Photographers Do That Amateurs Don't

Ever feel like you're working harder than ever, yet still being mistaken for "just another photographer"? The difference between an amateur and a boutique photographer isn't talent, gear, or experienc...

7 Heinä 9min

#322: The 1-Page Photography Business Plan that Actually Makes Money

#322: The 1-Page Photography Business Plan that Actually Makes Money

Ever feel like you're working harder than ever in your photography business, yet still wondering why the numbers don't add up? If business planning feels overwhelming, this episode might completely ch...

30 Kesä 10min

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