The Human Risk Podcast28 Huhti 2020

Professor Tom Schössler on deploying Behavioural Science in a Museum

How can Behavioural Science help museums to encourage more visitors?

In this episode, I speak to Professor Tom Schössler who is the Managing Director of the Weserburg Museum of International Contemporary Art. For links to references I made during the show see the end of these notes.

Tom was responsible for conducting an interesting Behavioural Science experiment to see how a change in the pricing structure, impacted visitor numbers and perception of his museum. For more on that: https://www.artsprofessional.co.uk/magazine/article/what-weve-learned-car-parks-about-boosting-attendance

What Tom had to say about the experiment was really interesting and it highlights a real challenge of Behavioural Science; to work out whether something works, you need to experiment. And that takes courage. The lessons from this are fascinating.

What the experiment illustrates is the power of behavioural interventions; if we want to change behaviour, then changing people's perceptions is a powerful tool to do that. The lessons we can learn from this don't just apply to Museums. They also apply to other fields like Risk, Compliance and HR.

We recorded this before the Coronavirus lockdown, but obviously the challenge of getting visitors through the door once the crisis is over is going to be even more acute than before.

As this series progresses, I’m looking to bring you different voices you won’t have heard before, alongside academics and Behavioural Science practitioners. A museum director fits that bill perfectly.

For more on the Museum visit their website: https://weserburg.de/en/visit/
The local items I mentioned in my introduction are:
Werder Bremen football club: https://www.werder.de/en
Brauerei Beck: https://becks.de/
The Town Musicians of Bremen: https://en.wikipedia.org/wiki/Town_Musicians_of_Bremen

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(368)

Melina Palmer on The Truth About Pricing

What determines the price of an item or service? How can we price things so that people want to buy them but also so that we feel it’s fair? Whether (like me) you’re in business and have to sell, or y...

8 Tammi 202459min

Richard Shotton on Choice

What drives the choices we make, and how can we influence the choices that others make?On this episode, I’m speaking to an expert in human decision-making. Richard Shotton is a behavioural science pra...

31 Joulu 20231h

David Meikle on Creative Control

How can we manage people who are doing creative work? On the one hand, letting someone do what they want feels incredibly risky. On the other hand, creativity requires a degree of freedom, experimenta...

16 Joulu 20231h 6min

Vishal George on Money Mindsets

Why do we sometimes make bad decisions in relation to money and what can we do about it? My guest, Vishal George, is a Behavioural Scientist who has recently published a book called ‘Money Mindsets: S...

4 Joulu 20231h 4min

Dr Jake Mazulewicz on Human Reliability

What do you think of when you hear the word 'error'? It's highly likely you'll think of it negatively as a defect. The obvious way to manage defects, particularly in safety-critical industries, is to ...

27 Marras 20231h 11min

Dr Freddie Mason on the Future of Museums

What are museums, and what purpose do they serve? As a regular museum-goer — both when I’m travelling and also at home when I need distraction or creative inspiration — I’m always intrigued, both by w...

20 Marras 20231h 7min

Katja Hoyer on Beyond The Wall

What is it like to grow up in a country that no longer exists? That's the challenge faced by my guest Katja Hoyer. She grew up in the GDR, the German Democratic Republic. Or as most of us think of it,...

12 Marras 20231h 12min

David Mansfield on The Monday Revolution

What is the Monday Revolution, and why do we need it?On this episode, I'm speaking to someone who used to run a company that grabbed a lot of my attention during my teenage and younger years. That com...

31 Loka 20231h 9min