Melina Palmer on using Behavioural Science for better business

Melina Palmer on using Behavioural Science for better business

On this episode, I speak with Melina Palmer, host of The Brainy Business podcast.

Melina uses Behavioural Science to help everyone from global corporations to entrepreneurs understand the psychology of why people buy, unlocking the secrets of small changes that make a big difference via her podcast, public speaking, and column on Inc.com. She specialises in messaging, branding, advertisements, pricing and products that are more “brain-friendly".

The Brainy Business Website - https://www.thebrainybusiness.com

The Brainy Business Podcast - https://thebrainybusiness.com/podcast/

Melina's articles on Inc.com - https://www.inc.com/author/melina-palmer

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(368)

Raphael Honigstein on the Psychology of Football

Raphael Honigstein on the Psychology of Football

What can we learn about Human Risk from Football? Or Soccer for my US listeners?On this episode, I speak with Raphael Honigstein. Rapha is a sports journalist who covers football (soccer for US liste...

3 Elo 20201h 3min

Andrew Blackie on the Human Risk lessons from Aviation Safety

Andrew Blackie on the Human Risk lessons from Aviation Safety

What can we learn about Human Risk from industries, like aviation, where the consequences of errors are matters of life & death.That's a question my guest this time, Andrew Blackie, is more than quali...

28 Heinä 20201h 5min

Benoît de Fleurian on preventing anti-social behaviour

Benoît de Fleurian on preventing anti-social behaviour

How can we stop people from engaging in anti-social behaviour?That's not usually a question you'd ask someone from a marketing agency. But it's precisely the kind of problem that Benoît de Fleurian, ...

26 Heinä 202053min

Aline Holzwarth on Digital Healthcare

Aline Holzwarth on Digital Healthcare

How can Behavioural Science help get better healthcare outcomes? That's the topic I'm exploring with my guest Aline Holzwarth. She's a Behavioral Scientist working in digital healthcare. Aline is als...

24 Heinä 202059min

Dr Grace Lordan on Privilege & Cognitive Diversity

Dr Grace Lordan on Privilege & Cognitive Diversity

What is Privilege? It's a word that's being used very frequently, but what is it, why is it undesirable and what can we do about it? All questions that my guest on this episode, Grace Lordan, helps ...

16 Heinä 202058min

Michael Kuckein on managing local customs & practices that clash with global rules

Michael Kuckein on managing local customs & practices that clash with global rules

What happens when a global organization has policies & procedures that clash with local customs & norms? The answer is that you risk non-compliance. Which is where Cultural Compliance comes in and i...

14 Heinä 20201h 12min

Matt Edwards on Creative Risk & Marketing

Matt Edwards on Creative Risk & Marketing

On this episode, I speak to Matt Edwards an expert in marketing. Matt has over 25 years of experience in the industry, having begun his career as a graduate at Saatchi & Saatchi and then becoming CEO...

11 Heinä 20201h 3min

Sexologist Dr Jill McDevitt on what preventing HIV can teach us about preventing COVID

Sexologist Dr Jill McDevitt on what preventing HIV can teach us about preventing COVID

Very often, when we're trying to solve a problem, we can find the answer in a previous one. So as we try to get people to wear masks to prevent the spread of COVID, what might we learn from the techn...

8 Heinä 20201h 1min

Suosittua kategoriassa Tiede

rss-poliisin-mieli
tiedekulma-podcast
rss-mita-tulisi-tietaa
docemilia
filocast-filosofian-perusteet
menologeja-tutkimusmatka-vaihdevuosiin
rss-duodecim-lehti
rss-tiedetta-vai-tarinaa
sotataidon-ytimessa
rss-lapsuuden-rakentajat-podcast
rss-lihavuudesta-podcast
utelias-mieli
radio-antro
rss-bios-podcast
rss-metsantuntijat-podcast
rss-luontopodi-samuel-glassar-tutkii-luonnon-ihmeita
rss-sosiopodi