Araminta Naylor & Dr Nick Hobson on Mitigating Human Risk in Applied Behavioural Science

How can we mitigate human risk in a profession to ensure that practitioners engage in ethical practice and customers can rely on the people they engage? It's a challenge facing many new digital industries where the ethical and professional challenges are obvious, but regulation and control are clearly lacking.

It's equally been a challenge for my chosen field of Applied Behavioural Science (BeSci). Like many rapidly growing fields, Applied BeSci is currently unregulated. Equally, there hasn’t historically been a professional body that directly serves the interests of both practitioners and those who buy BeSci services. This means there aren’t any professional standards, making it is hard for people buying BeSci consulting & training. After all, how can they know that they’re being advised by people who, to put it simply, know what they’re talking about and are operating on an ethical basis?

Fortunately, things are now changing thanks to GAABS, the recently founded Global Association of Applied Behavioural Scientists. Not only am I fascinated by this as a case study for how we can think about protecting new industries from human risk, but as I recently became a Member of GAABS, I wanted to know more.

So, on this episode, I'm joined by Araminta Naylor and Dr Nick Hobson, respectively a Founding Member and Board Member of GAABS. In our discussion, we explore the rationale for establishing GAABS. We also discuss the criteria for membership are and how the association will help practitioners and clients. Whether you work in Behavioural Science and are interested in joining GAABS, or a potential client of Applied Behavioural Science Firms like mine (👀👉www.human-risk.com), understanding how GAABS came about and what it aims to achieve, is required listening.

If you're not either of those, what you'll hear are some fascinating insights into how we can manage human risk in an industry that isn't regulated.

Whatever your reason for listening, do also stick around to hear Nick give some unintentionally terrible advice that you absolutely should NOT follow, and for me tell the story of how a conman tricked me. It goes without saying that neither story are things you should try at home.

To find out more about GAABS, visit 👉https://gaabs.org/

You can learn more about Nick by visiting 👉https://www.behaviorist.biz/ and Araminta by visiting 👉http://www.influenceatwork.co.uk/our-team

To hear Nicks' "It's all just a bunch of BS" podcast 🎧 👉 https://www.behaviorist.biz/bspodcast

The previous episode of the Human Risk podcast that featured Nick is 🎧 👉 https://www.podpage.com/the-human-risk-podcast/dr-nick-hobson-on-bs/