The Human Risk Podcast26 Helmi 2022

Nicole Smith-Ludvik on Skydiving & Stunts

What drives people to follow careers that involve dangerous activities like skydiving & stunts? My guest is Nicole Smith-Ludvik, a professional skydiver and stuntwoman. Last year, Nicole starred in two incredible advertisements for Emirates, the Dubai based airline which featured Nicole standing on the top of the world’s tallest building, the Burj Khalifa.

If you haven’t seen the advertisements — and I recommend watching them before you listen to the show — then you can watch them here:

Original ad from June 2021- https://youtu.be/uQHhYRuaEtM

The second ad featuring the Airbus A380 from January 2022 - https://youtu.be/fbL9QdWWJzo

Behind The Scenes of the Original ad - https://youtu.be/HagU3vUp0Ck

Behdin The Scenes of the Second ad - https://www.youtube.com/watch?v=AAR1j6UfoG0

What I find fascinating about Nicole is that she’s chosen a carer that involves taking real risk. Many of us talk about risk, but she actually runs genuine risk. And yet, as you’ll hear, she thinks very carefully about how she manages it.

In our discussion, I learn how Nicole came to be interested in sky diving, how she thinks about risk, what she does to manage it, and what appeals to her about a carer that involves jumping out of planes. Of course, we explore the Emirates ads and I learn how they came about, what went into filming them and — world exclusive here – what Nicole would love to do if they ever film a third one.

To read more about Nicole and her career:
https://www.khaleejtimes.com/lifestyle/a-widow-at-25-to-surviving-a-critical-accident-how-nicole-smith-ludvik-made-it-to-the-top-of-the-b

https://www.republicworld.com/world-news/middle-east/who-is-nicole-smith-ludvik-know-the-woman-who-stood-on-top-of-burj-khalifa-in-emirates-ad.html

My thanks to Emirates for giving permission for Nicole to appear and to Dr Roger Miles for the idea of inviting her on.

 You can hear Roger’s previous appearances on the show here:
https://www.humanriskpodcast.com/dr-roger-miles-on-conduct/
https://www.humanriskpodcast.com/human-risk-webinar-recording-conduct/

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(368)

Jamie Bartlett on The Missing Cryptoqueen

What happens when a journalist investigates one of the biggest scams in history? My guest on this episode, Jamie Bartlett is the author of ‘The Missing Cryptoqueen’, which tells the tale of his multi-...

23 Kesä 20221h 6min

Dan McCrum on Wirecard

How did a journalist with a relentless appetite for the truth, bring down a $30bn German tech company? The company in question is Wirecard and the journalist is my guest on this episode, FT reporter ...

17 Kesä 202258min

Fotini Iconomopoulos on Negotiation

How can we be better at negotiating and why does it matter?When we think of negotiation, we tend to think of formal situations like buying a house, sealing a business deal or getting a hostage release...

12 Kesä 20221h

James Victore on Creative Courage

What is Creative Courage & why do we need it?On this special episode of the show — which I’m releasing between the normal schedule — my guest James Victore helps me to explore why being creative is a ...

4 Kesä 20221h

Geoff White on The Lazarus Heist

Why did a group of hackers with links to North Korea launch a cyber attack on Sony Pictures in 2014? That’s what journalist Geoff White set to find out. In doing so, over a period of several years, h...

2 Kesä 20221h

Alison Taylor on Environmental, Social & Governance

What is ESG and why might it lead to poor decision-making?You probably know it’s short for Environmental, Social, and Governance; an acronym that covers three topics of interest to investors. In simp...

29 Touko 20221h

Professor J S Nelson on What Everyone Needs To Know About Business Ethics

How can we manage the ethical challenges faced in business?On this special episode of the show, I’m speaking to Professor Josephine Nelson, the co-author of a brand new book called ‘Business Ethics: W...

24 Touko 20221h 9min

Heather Watson, Dan Bennett & Paolo Mercado on BeSci in Large Organisations

How can we implement Behavioural Science in larger organisations? On this episode, I’m doing a deep dive into practical Behavioural Science with three practitioners from across the globe, who talk abo...

21 Touko 20221h 2min