The Human Risk Podcast8 Huhti 2022

Sam Tatam on Evolutionary Ideas

When we need to solve problems, we often think we need to develop new ideas. But what if that were wrong?

On this episode, I’m joined by Behavioural Science practitioner Sam Tatam whose new book Evolutionary Ideas shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges. Not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpected ways.

Sam is Global Head of Behavioural Science at Ogilvy. His passion is understanding human behaviour, and his experience comes from organisational/industrial psychology and advertising strategy.

From New York to Nairobi, Sam has led behaviour change projects across virtually every category and continent. Today, he leads a global team of talented psychologists and behavioural economists to develop interventions and shape the communications of some of the world's most influential brands and organisations.

Links to some of the things we discussed on the episode:
 To learn more about Sam’s book ‘Evolutionary Ideas’ which will be published in May 2022 - www.harriman-house.com/evolutionaryideas
To buy the book - https://linktr.ee/evolutionaryideas

To watch Sam’s presentation at Nudgestock 2021 about Evolutionary Ideas - https://youtu.be/7q6rfcRWf08

A presentation on Biomimicry at Nudgestock 2018 - https://www.youtube.com/watch?v=_TTpgEwgUS4

An introduction to TRIZ, a Theory of Inventive Problem Solving - https://www.mindtools.com/pages/article/newCT_92.htm

An explanation for Sam's reference to singer Ronan Keating - https://youtu.be/IobNcpiwpSc

To hear Ogilvy Vice Chairman (the founder of the team Sam leads) Rory Sutherland’s appearances on this show:
Rory on Compliance - https://www.humanriskpodcast.com/rory-sutherland-on-compliance/
Rory & Gerald Ashley on Networks - https://www.humanriskpodcast.com/rory-sutherland-gerald-ashley/
Rory & Gerald on Prosilience - https://www.humanriskpodcast.com/gerald-ashley-rory-sutherland/

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(368)

Chloé Valdary on The Theory of Enchantment

How can watching Disney movies, help create more inclusive environments? The answer is in the word Enchantment.On this episode, I'm speaking to Chloé Valdary, the founder of an organisation called Th...

26 Syys 20241h 4min

Morgan Hamel on Moral Polarization

How does moral polarization challenge even the most well-intentioned leaders?In this episode, I speak with Morgan Hamel, who talks frankly about her journey from working in business ethics to launchin...

21 Syys 20241h 8min

Chloé Valdary, Morgan Hamel & Peter Stein on De-Polarized Diversity, Equity & Inclusion

What do you think of when you hear the words Diversity, Equity & Inclusion (DE&I)? If it's something negative, then this is the episode for you; because I'm exploring how we can transform DE&I from so...

14 Syys 202455min

Matt Ottley on Neurodiversity and Creativity

How does neurodiversity impact creativity? On this episode, I explore the challenges of mental health and how it can be both a driver of astonishing creativity and the cause of significant pain. I bel...

7 Syys 20241h 8min

Sharon O'Dea on Navigating the Digital Workspace

What makes a digital workplace truly effective? In this episode, I talk to Sharon O'Dea, co-founder of Lithos Partners, about the intricacies of navigating the digital workplace.Sharon brings her weal...

30 Elo 20241h 2min

Announcing the Decision-Making Studio Podcast

Introducing the Decision-Making Studio Podcast If you’re a regular listener to the show, you’ll know that it’s all about the risks of human decision-making. I try to bring you guests who can help us t...

27 Elo 20245min

Danielle Letayf on building a community

How can passion and irritation lead to innovation and community building? In this episode, my guest is Danielle Letayf, the founder of Badassery, a dynamic community designed for unconventional though...

24 Elo 20241h 5min

Professor Shannon Vallor on the AI Mirror

What if we saw Artificial Intelligence as a mirror rather than as a form of intelligence?That’s the subject of a fabulous new book by Professor Shannon Vallor, who is my guest on this episode.In our d...

16 Elo 20241h 10min