The Human Risk Podcast31 Joulu 2023

Richard Shotton on Choice

What drives the choices we make, and how can we influence the choices that others make?
On this episode, I’m speaking to an expert in human decision-making. Richard Shotton is a behavioural science practitioner who has written two best-selling books, ‘ The Choice Factory’ and ‘The Illusion of Choice’.

Having begun his career in marketing, Richard now helps companies apply behavioural science to solve problems, particularly, as the titles of his books imply, when it comes to influencing the choices people make.

During our discussion, we talk about:

Richard’s career that led him to found Astroten, his own behavioural science practice;
the wonderful story of how the company got its name
how the appliance of behavioural science can help solve business
Examples of Richard’s approach to doing research and how those can be applied in any context;
how companies can efficiently run experiments to see what works and what doesn’t
some of the critical behavioural dynamics relevant to Richard’s work, which he explores in his books.

And much, much more.

What I love about listening to Richard is that he’s not just sharing his deep technical knowledge in ways that are easy to digest; he’s also very good at coming up with practical ideas for how to deploy Behavioural Science to meet objectives. And he’s great fun to talk to.

Links
Richard and his company Astroten- https://www.astroten.co.uk/

Find him on Twitter/X - https://x.com/rshotton?
and on LinkedIn - https://www.linkedin.com/in/richard-shotton/

Richard’s first book ‘The Choice Factory’ - https://www.astroten.co.uk/the-choice-factory

His latest book ‘The Illusion of Choice’ - https://www.harriman-house.com/illusionofchoice

The ‘Astroten’ Hofling Hospital Experiment - https://en.wikipedia.org/wiki/Hofling_hospital_experiment

The ‘Stolen Thunder Effect’ - https://www.ojp.gov/ncjrs/virtual-library/abstracts/effects-stealing-thunder-criminal-and-civil-trials

An example of Zanussi’s Appliance Of Science ad campaign - https://youtu.be/DWbnxCe9xFc?si=wnaabpZrzMUA8kNc

The Keat’s heuristic - https://en.wikipedia.org/wiki/Rhyme-as-reason_effect

The McGlone & Tofighbaksh Experiment - https://www.sciencedirect.com/science/article/abs/pii/S0304422X99000030

Monadic Testing - https://conjointly.com/blog/what-is-monadic-testing/

Professor Robert Cialdini’s research on the Petrified Wood Forest in Arizona - https://www.tandfonline.com/doi/full/10.1080/15534510500181459

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(368)

Professor Tom Schössler on deploying Behavioural Science in a Museum

How can Behavioural Science help museums to encourage more visitors?In this episode, I speak to Professor Tom Schössler who is the Managing Director of the Weserburg Museum of International Contempora...

28 Huhti 202033min

Pooj Morjaria on holding companies to account under COVID

How will companies be held to account for their actions under COVID?On this episode, I speak with Pooj Morjaria, the founder of www.didtheyhelp.com, a website that tracks the good and bad things that ...

25 Huhti 202059min

Steve Martin & Joe Marks on Messengers

On this episode, I speak with Steve Martin and Joe Marks, the authors of a book called Messengers: Who We Listen To, Who We Don't and Why. For more on the book, to see videos of key concepts it conta...

20 Huhti 202046min

Human Risk Webinar Recording: Managing Ethics in a Disrupted World

This episode is the audio recording from a webinar I co-hosted with Ruth Steinholtz on "Managing Ethics in a Disrupted World". Our aim in hosting it was to highlight the fact that in the current envi...

18 Huhti 202055min

Eggsy on going viral during a pandemic

What do you do when you think your government isn't doing enough to protect you from the risk of COVID-19? On this episode, I speak to Eggsy, a 22-year-old graphic design student. She noticed that he...

15 Huhti 202055min

'Behind The Spine' with Mark Heywood

This episode of the Human Risk podcast isn't really an episode of the Human Risk podcast. It's the very first episode of a new podcast called "Behind The Spine". But it is about Human Risk. Mark He...

14 Huhti 202029min

Alison Taylor on Ethics - what is it & why does it matter?

What do we mean by Ethics & why does it matter?On this episode, I speak with Alison Taylor who is the Executive Director of Ethical Systems, a collaboration based at NYU Stern School of Business. She...

13 Huhti 202046min

Jez Groom & April Vellacott on Ripple: The Big Effects of Small Behaviour Changes

On this episode I speak to Jez Groom and April Vellacott, the authors of a new BeSci book called "Ripple". Jez and April talk about their journeys in BeSci, provide some fascinating insights from the...

8 Huhti 202054min