Let’s Discuss Going Beyond A LOGO - Visual Hammer (Laura Ries 2012) - Idea Diary Ep.219

Let’s Discuss Going Beyond A LOGO - Visual Hammer (Laura Ries 2012) - Idea Diary Ep.219

In Episode 219 of Idea Diary - Today, I ramble about Laura Ries’ book, “Visual Hammer” from 2012!

My Notes From the Book:

SHAPE Visual Hammer Examples- Mc Donald’s Golden Arches, Target, Bass Ale Triangle, Micky Mouse Head, Mac Apple

COLOR Visual Hammer Examples - Louboutin Red Bottoms Shoes, Wendy’s Red Head Girl, Dollar General Yellow vs Dollar Tree Green

PRODUCT Visual Hammer Examples- Lifesaver Candy, Coke Bottle Shape, Converse Shoe Design, Adidas Stripe Design

PACKAGE Visual Hammer Examples - Pom Juice Bottle, Monster Energy Drink Large Can, Red Bull Energy drink small and tall can
ACTION Visual Hammer Examples - Tropicana Juice Orange with Straw, Rice Krispies Snap Crackle Pop, Kool Aid Man Smash through wall, Pillsbury Dough Boy touch tummy, Oreo Cookie Twist and lick

FOUNDER Visual Hammer Examples - Elon Musk Tesla, Paul Newman Foods, Colonel Sanders KFC, Kate Hudson Vodka/Workout Pants, Rachel Ray Dog treats

SYMBOL Visual Hammer Examples - Nike Swoosh, Mercedes Peace sign, Micky Mouse Ears Disney, Mac Apple, Twitter Blue Bird
CELEBRITY Visual Hammer Examples - Cosby & Pudding Pops, Keanu Reeves Square Space

ANIMAL Visual Hammer Examples - Aflac Duck, Geico Gecko, Chucky Cheese, Twitter Blue Bird, WWF Panda

HERITAGE Visual Hammer Examples - Wells Fargo, Ford Cars, USAA insurance

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

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Thank you so much for listening today!

#BusinessLifestyle #LauraRies #VisualHammer

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

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Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

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Website: https://www.valerieaiello.com

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