How Data Science Drives Ecommerce And Affiliate Marketing

How Data Science Drives Ecommerce And Affiliate Marketing

Season 12 of the Affiliate Marketing Podcast is back with Episode 2! On this week’s episode, Lee-Ann sat down with the Head of Practice for Digital Transformation, eCommerce, and Strategy at Nimble Gravity, Matt Ranta. Nimble Gravity is a consultancy company that specialises in data science, digital strategy, and ecommerce. Listen to this week’s episode to hear Lee-Ann and Matt discuss how data science is driving the ecommerce and affiliate marketing industries. If you’re looking for mo...

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How Teams Can Scale Affiliate Programs Smarter and Faster with AI

How Teams Can Scale Affiliate Programs Smarter and Faster with AI

How do affiliate programs scale when teams, partners, and data become more complex? In this episode, we sit down with Margarita Prokopchik, Chief Business Development Officer at Affise, to explore how...

22 Heinä 39min

How AI Localisation is Reshaping Affiliate Growth in the AEO Era

How AI Localisation is Reshaping Affiliate Growth in the AEO Era

Entering a new market is not just about translating content. For affiliates, operators, and advertisers, successful expansion depends on whether the message, brand, terminology, and offer actually mak...

8 Heinä 37min

Why Media Buying and AI Help Affiliate Programs Diversify and Thrive

Why Media Buying and AI Help Affiliate Programs Diversify and Thrive

What happens when affiliate marketing is no longer just SEO, and media buying becomes a core part of user acquisition strategy? Lee-Ann Johnstone sits down with Kamila Łuksza-Szpyt, Managing Director ...

1 Heinä 40min

How AI is Democratising and Personalising Affiliate Program Management

How AI is Democratising and Personalising Affiliate Program Management

How AI is Democratising and Personalising Affiliate Program Management What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day? Today,...

24 Kesä 36min

How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming

How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming

How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming Welcome back to a brand new season of the Affiliate Marketing Podcast! In Season 26, Episode 1, Lee-Ann Johnstone speaks with J...

17 Kesä 33min

The Reddit Effect: Driving Brand Awareness with Affiliate Marketing in the Age of AI

The Reddit Effect: Driving Brand Awareness with Affiliate Marketing in the Age of AI

Have you ever wondered how brands can improve AI visibility without relying solely on traditional SEO or paid ads? In this episode of the Affiliate Marketing Podcast, we sit down with Mary Cooper, Co-...

3 Kesä 36min

The Power of Relationship Management in Affiliate Marketing

The Power of Relationship Management in Affiliate Marketing

Can the fragility of relationships become a strategic advantage in affiliate relationship management? In this episode of the Affiliate Marketing Podcast, Lee-Ann sits down with Tali Chester, Senior Di...

27 Touko 33min

Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance

Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance

Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing at PIN-UP Par...

21 Touko 30min

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