134 - The Elaboration Likelihood Model

134 - The Elaboration Likelihood Model

In this episode we sit down with psychology legend Richard Petty to discuss the Elaboration Likelihood Model, a theory he developed with psychologist John Cacioppo in the 1980s that unified the study of attitude change and persuasion and has since become one of the most robust models for explaining how and why some messages change people’s minds, some don’t, and what makes some stick and others fade in influence over time.

- Show notes at: www.youarenotsosmart.com
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Jaksot(333)

224 - The Conversation Lab - Misha Glouberman

224 - The Conversation Lab - Misha Glouberman

In this episode of the You Are Not So Smart Podcast, we sit down once again with Misha Glouberman, an expert on conflict and conversation, to discuss how best to improve your communication skills and ...

23 Tammi 20221h 2min

223 - To Persuade is Human?

223 - To Persuade is Human?

This episode, featuring Andy Luttrell of the Opinion Science Podcast, is all about a machine, built by IBM, that can debate human beings on any issue, which leads to the question: is persuasion, with ...

9 Tammi 20221h 5min

222 - The Power of Surprise - Michael Rousell

222 - The Power of Surprise - Michael Rousell

Not all surprises trigger change, but almost all change is triggered by surprise. In this episode, Micheal Rousell, author of The Power of Surprise, explains the science of surprise at the level of ne...

27 Joulu 20211h 1min

221 - Conversations and Conversions at the Portable Planetarium

221 - Conversations and Conversions at the Portable Planetarium

In this episode we sit down with Joey Rodman (@okiespacequeen), a science educator in Oklahoma whose recent Twitter thread about using a portable planetarium to reach out to flat earthers went viral t...

12 Joulu 202143min

220 - A Very Short History of Life on Earth - Henry Gee

220 - A Very Short History of Life on Earth - Henry Gee

In this episode, we sit down with Henry Ernest Gee, the paleontologist, evolutionary biologist and senior editor of the scientific journal Nature. I was honored to get the opportunity chat with one of...

28 Marras 202158min

219 - Irrational Labs - Evelyn Gosnell

219 - Irrational Labs - Evelyn Gosnell

In this episode we sit down with expert in behavioral economics Evelyn Gosnell, who is also the managing director of Irrational Labs, an organization that uses social science to help other organizatio...

14 Marras 202144min

218 - Unwinding Anxiety - Jud Brewer

218 - Unwinding Anxiety - Jud Brewer

In this episode, Dr. Jud Brewer, a neuroscientist and addiction psychiatrist, discusses the biological origins of anxiety and how to unwind our feedback loops using techniques derived from his lab’s r...

31 Loka 202157min

217 - Livewired - David Eagleman (rebroadcast)

217 - Livewired - David Eagleman (rebroadcast)

In this episode we sit down with neuroscientist David Eagleman to learn how brains turn noise into signal, chaos into order, electrical spikes into meaning, and how new technology can expand subjectiv...

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