029 - Labels - Adam Alter

029 - Labels - Adam Alter

I did something this week that I’m sure many people secretly do every day. I stopped, talked to myself for a moment, and checked to see how much slack was in the leash I keep on my tongue.



I was reminded that I need to do that from time to time, or at least I believe that I do, by a bit of news that was passed around for a few days this week. The reports said that one of the government’s most prestigious energy laboratories was working to eradicate the Southern accent – not from the planet, mind you, just from employees who had requested the service.



The Oak Ridge National Laboratory is a place where Nobel laureates hang out. It’s a place where thousands of scientists work daily trying to solve some of the world’s most serious problems. It has, according to the website, a $1.46 billion annual budget. This week, NPR reported that the Tennessee laboratory swiftly canceled its plans to hold a six-week course aimed at reducing the Southern drawl among employees. They explained to reporters that the course was created at the request of employees, not the lab, and that it was also shot down by other employees who found the idea offensive.



I learned through this reporting that there are professional twang assassins who go around to businesses and large organizations like this one helping people neutralize and flatten their native lilts and inflections. Not just the Southern accent either, if your organization is chugging along thanks to regional dialects weighted down with negative associations, professionals can help rid you of that baggage.



I have to admit, it bothers me that brilliant scientists would be self-conscious about droppin’ the letter g, and leaving behind a trail of y’alls during lectures about spallation neutron sources and high flux isotope reactors. But, I get it. I feel for them. If I hadn’t spent so much time over the years working to flatten out my own Southern accent, and if I knew what a high flux isotope reactor was, I might consider taking that course.



I don’t hate the Southern accent. I’m not ashamed of it. I share my motivations with Stephen Colbert who explained why he flattened out his tongue back in 2006 in an interview with 60 Minutes. When Morley Safer asked him why he didn’t sound like other people from South Carolina, Colbert said, “At a very young age, I decided I was not going have a southern accent. When I was a kid watching TV, if you wanted to use a shorthand that someone was stupid, you gave the character a Southern accent. Now that’s not true. Southern people aren’t stupid, but I didn’t want to seem stupid. I wanted to seem smart.”



I want to seem smart too, or, at least, not dumb. That’s why I hide my accent and occasionally reel it back in when I notice it’s getting too frisky. The Southern accent tells people you are from the South, and being from the South labels you with an assortment of negative associations, and the associative architecture of memory causes people to involuntarily, unconsciously, invisibly change they way they think, feel, and behave once such a label worms its way into the brain.



Consider these two phenomena – the Baker/baker paradox and the halo effect. The Baker/baker paradox describes how subjects in studies tend find it very difficult to remember last names like Farmer or Baker but find it very easy to remember that each person was a baker or a farmer. The last names are part of weak networks with few nodes while the professions are part of vast networks with constellations of nodes connected to ideas all over the mind. How many Farmers can you name? How many items can you name that you might find on a farm? The stronger the network, the easier it is to think about something, to remember it, and to feel whatever your culture and upbringing has primed you to feel about it. That’s why the halo effect is so powerful. In what is now known as The Hannah Study, subjects watched as a young girl answered a series of difficult questions correctly and a se

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Jaksot(328)

049 - Rejection - Jia Jiang

049 - Rejection - Jia Jiang

What if you could give yourself a superpower? That's what Jia Jiang wondered when he began a quest to remove the fear of rejection from his brain and become the risk-taking, adventurous person he always wanted to be. Hear how he forced himself to feel the pain of rejection 100 times in 100 days in an effort to desensitize himself, and how he recorded every moment on his way to making himself a better person.Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

8 Touko 201554min

048 - Contact

048 - Contact

Can you change a person's mind on a divisive social issue? The latest science says...yes. But it will require two things: contact and disclosure. In this episode you'll travel to Mississippi to see how professional mind changers are working to shift attitudes on LGBT rights, and you'll learn how a man in Los Angeles conducted 12,000 conversations until he was able to perfect the most powerful version of contact possible. In one 22-minute chat, Dave Fleischer can change people's minds on issues they've felt strongly about for decades, and change them forever.Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

25 Huhti 20151h 1min

047 - Public Shaming - Jon Ronson

047 - Public Shaming - Jon Ronson

Public shaming is back. Once done in town squares, the subjects of our ridicule locked in pillories and unable to avoid the rotten fruit and insults we hurled at them, now the shaming takes place on the internet. No longer our neighbors, the new targets are strangers and celebrities, and instead of courts meting out justice, it is the aggregate outrage of well-meaning people on Twitter just like you. Listen as author Jon Ronson describes his new book, “So You’ve Been Publicly Shamed,” in which he spends time with people who have had their lives ruined by modern, web-based public shamings in an attempt to reveal to each of us what can happen when, alone but together, we obliterate people for unpopular opinions, off-color jokes, offensive language, and professional faux pas.Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

8 Huhti 201558min

046 - Inbetweenisode 11 - Steven Novella

046 - Inbetweenisode 11 - Steven Novella

In this inbetweenisode you will hear an excerpt from a lecture I gave at DragonCon2014 and an interview with neurologist and host of The Skeptic's Guide to the Universe Steven Novella who discusses the psychology and neuroscience behind conspiracy theories and conspiracy theorists.Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

26 Maalis 20151h 1min

045 - Doctors - Danielle Ofri

045 - Doctors - Danielle Ofri

In this episode, we talk to Danielle Ofri, a physician and author of "What Doctors Feel" - a book about the emotional lives of doctors and how compassion fatigue, biases, and other mental phenomena affect their decisions, their motivations, and their relationships with patients. You'll also hear Ofri discuss emotional epidemiology, the viral-like spread of fear and other emotions that can lead to panics like those we've seen surrounding Ebola, the Swine Flu, SARS, and other illnesses.Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

12 Maalis 201556min

044 - Inbetweenisode - James Burke And Matt Novak (Rebroadcast)

044 - Inbetweenisode - James Burke And Matt Novak (Rebroadcast)

This episode is a rebroadcast of two interviews from episode 20 all about how we are very, very bad at predicting the future both in our personal lives and as as a species. The first interview is with Matt Novak who writes for Paleofuture, a blog at Gizmodo that explores how people from the past imagined, often very incorrectly, what the future might be like in the decades to come. The second is with James Burke, the legendary science communicator and historian who created Connections and The Day the Universe Changed.Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

25 Helmi 201543min

043 - Misremembering - Julia Shaw and Dan Simons

043 - Misremembering - Julia Shaw and Dan Simons

Did Brian Williams lie, exaggerate, or misremember? How certain are you that your most vivid memories are real? How easily could someone implant a false memory into your mind? In this episode you'll learn why psychologists say that your memory is mostly fiction as psychologist Daniel Simons explains how Brian Williams could have easily believed in a detailed war coverage memory that wasn't real, and you'll hear psychologist Julia Shaw explain how she was recently able to easily implant memories into college so that those students would admit to felony crimes that they did not commit.Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

11 Helmi 20151h 9min

042 - Bodily Resonance - Lara Maister

042 - Bodily Resonance - Lara Maister

Scientists are using rubber hands and virtual reality to transfer people's minds into avatars designed to look like members of groups and subcultures to which the subjects do not belong, and the results have been - well, trippy. Can changing your body, even just for a few minutes, change your mind. Can a psychological body transfer melt away long-held opinions and unconscious prejudices? Learn what cognitive neuroscientist Lara Maister has discovered in her unconventional experiments.Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

28 Tammi 201550min

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