029 - Labels - Adam Alter

029 - Labels - Adam Alter

I did something this week that I’m sure many people secretly do every day. I stopped, talked to myself for a moment, and checked to see how much slack was in the leash I keep on my tongue.



I was reminded that I need to do that from time to time, or at least I believe that I do, by a bit of news that was passed around for a few days this week. The reports said that one of the government’s most prestigious energy laboratories was working to eradicate the Southern accent – not from the planet, mind you, just from employees who had requested the service.



The Oak Ridge National Laboratory is a place where Nobel laureates hang out. It’s a place where thousands of scientists work daily trying to solve some of the world’s most serious problems. It has, according to the website, a $1.46 billion annual budget. This week, NPR reported that the Tennessee laboratory swiftly canceled its plans to hold a six-week course aimed at reducing the Southern drawl among employees. They explained to reporters that the course was created at the request of employees, not the lab, and that it was also shot down by other employees who found the idea offensive.



I learned through this reporting that there are professional twang assassins who go around to businesses and large organizations like this one helping people neutralize and flatten their native lilts and inflections. Not just the Southern accent either, if your organization is chugging along thanks to regional dialects weighted down with negative associations, professionals can help rid you of that baggage.



I have to admit, it bothers me that brilliant scientists would be self-conscious about droppin’ the letter g, and leaving behind a trail of y’alls during lectures about spallation neutron sources and high flux isotope reactors. But, I get it. I feel for them. If I hadn’t spent so much time over the years working to flatten out my own Southern accent, and if I knew what a high flux isotope reactor was, I might consider taking that course.



I don’t hate the Southern accent. I’m not ashamed of it. I share my motivations with Stephen Colbert who explained why he flattened out his tongue back in 2006 in an interview with 60 Minutes. When Morley Safer asked him why he didn’t sound like other people from South Carolina, Colbert said, “At a very young age, I decided I was not going have a southern accent. When I was a kid watching TV, if you wanted to use a shorthand that someone was stupid, you gave the character a Southern accent. Now that’s not true. Southern people aren’t stupid, but I didn’t want to seem stupid. I wanted to seem smart.”



I want to seem smart too, or, at least, not dumb. That’s why I hide my accent and occasionally reel it back in when I notice it’s getting too frisky. The Southern accent tells people you are from the South, and being from the South labels you with an assortment of negative associations, and the associative architecture of memory causes people to involuntarily, unconsciously, invisibly change they way they think, feel, and behave once such a label worms its way into the brain.



Consider these two phenomena – the Baker/baker paradox and the halo effect. The Baker/baker paradox describes how subjects in studies tend find it very difficult to remember last names like Farmer or Baker but find it very easy to remember that each person was a baker or a farmer. The last names are part of weak networks with few nodes while the professions are part of vast networks with constellations of nodes connected to ideas all over the mind. How many Farmers can you name? How many items can you name that you might find on a farm? The stronger the network, the easier it is to think about something, to remember it, and to feel whatever your culture and upbringing has primed you to feel about it. That’s why the halo effect is so powerful. In what is now known as The Hannah Study, subjects watched as a young girl answered a series of difficult questions correctly and a se

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015 - Inbetweenisode - Narrative Bias

015 - Inbetweenisode - Narrative Bias

In this inbetweenisode I read an excerpt from my book, You Are Now Less Dumb, about a strange experiment in Michigan that tested the bounds of the self by throwing three very unusual men into a situation that won't likely be repeated ever again by science.Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

8 Tammi 201417min

014 - Narratives - Melanie C. Green

014 - Narratives - Melanie C. Green

In this episode we discuss the power of narratives to affect our beliefs and behaviors with Melanie C. Green, a psychologist who studies the persuasive power of fiction. According to Nielsen, the TV ratings company, the average person in the United States watches about 34 hours of television a week. That’s 73 days a year. Over the course of a lifetime, the average American can expect to spend a full decade lost in the trance spell that only powerful narratives can cast over the human mind. What is the power of all the stories we consume through television? What about movies and books and comics and video games and everything else? How does it affect our beliefs and behaviors? We discuss all of that and more with Melanie C. Green who is a social psychologist who developed the transportation into a narrative worlds theory that helps explain total story immersion and how it translates into influence over our real-world behaviors. Green is an assistant professor of psychology at the University of North Carolina, Chapel Hill. You can find her on Twitter using the handle @NarrProf or her website. After the interview I eat some chocolate orange cherry cookies sent in by Elliot Jones and then discuss how photographs can either enhance or dampen your memory depending on how you use them.Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

24 Joulu 20131h 2min

013 - Technology - Clive Thompson

013 - Technology - Clive Thompson

The very fact that you are reading this sentence, contemplating whether you want to listen to this podcast, means that you are living out a fantasy from a previous generation's cyberpunk novel. However you made it here, however you got these words into your brain, you did so by diving through data streams first cooked up by delirious engineers downing late-night coffees, wandering deep within rows of data tape unspooling from jerky, spinning platters. We've been dreaming of this life for a long time, since before the vacuum tubes and punchcards of the '40s, and now that we are here, some people are worried that the tech will, at best, make us lazy, and at worst make us stupid. Is all this new technology improving our thinking or dampening it? Are all these new communication tools turning us into navel-gazing human/brand hybrids, or are we developing a new set of senses that allow us to benefit from never severing contact with the people most important to us? That's the topic of this episode of the You Are Not So Smart Podcast, and to answer these questions we welcome this episode's guest, Clive Thompson, who is the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better. As the title suggests, he disagrees with the naysayers, and his book is an impressive investigation into why they are probably (thankfully) wrong. Thompson is a journalist whose work can be found published in Wired, The Washington Post, and the New York Times Magazine. You can learn more about him at his website, CollisionDetection.Net. After the interview, I discuss a news story about research into how the way you walk can encourage or discourage criminals to attack you. In every episode, before I read a bit of self delusion news, I taste a cookie baked from a recipe sent in by a listener/reader. That listener/reader wins a signed copy of my new book, “You Are Now Less Dumb,” and I post the recipe on the YANSS Pinterest page. This episode’s winner is Joye Swan who submitted a recipe for chewy rosemary sugar cookies. Send your own recipes to david {at} youarenotsosmart.com.Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

4 Joulu 20131h 11min

012 - Jealousy

012 - Jealousy

Why do human beings experience jealousy, what is its function, and what are the warning signs that signal this powerful emotion may lead to violence? Once reserved for the contemplation of poets and playwrights, jealousy is now the subject of intense scientific scrutiny. "Mate poachers abound," explains this week's guest, psychologist David Buss, who says that his research supports his hypothesis that human jealousy is an adaptation forged by evolutionary forces to deal with the problems of infidelity. Moderate jealousy, he says, is healthy and signals commitment, but there is a dark and corrosive side as well that follows a clear, predictable pattern before it destroys lives. David Buss is a professor of psychology who studies human mating at The University of Texas at Austin. He his the author of The Evolution Of Desire: Strategies Of Human Mating, Dangerous Passion: Why Jealousy Is As Necessary As Love and Sex, The Murderer Next Door: Why the Mind Is Designed to Kill, and Why Women Have Sex: Understanding Sexual Motivations from Adventure to Revenge. You can learn more about him and his work at DavidBuss.com. After the interview I discuss a news story about research into societies in which women are more competitive than men. In every episode, before I read a bit of self delusion news, I taste a cookie baked from a recipe sent in by a listener/reader. That listener/reader wins a signed copy of my new book, “You Are Now Less Dumb,” and I post the recipe on the YANSS Pinterest page. This episode’s winner is Fernando Cordeiro who submitted a recipe for chocolate chip cookie ice cream sandwiches. Send your own recipes to david {at} youarenotsosmart.com.Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

21 Marras 20131h 1min

011 - Culture

011 - Culture

Is your state of mind from one situation to the next drastically altered by the state in which you live? According to cultural psychologists, yes it is. Studies show that your thoughts, perceptions, emotions, and behaviors in response to a particular setting will reliably differ from those of others in that same setting depending on where you spent your childhood or even where you spent six years or more of your adult life. On this episode of the You Are Not So Smart podcast, we explore cultural cognition and the psychological effects of the region you call home on the brain you call yours. My guest this week: Hazel Rose Markus is a social psychologist at Stanford University who studies the effects of culture, class, ethnicity, region, society, and gender on the concept of self and human psychology in general. She is the author of Clash! Eight Cultural Conflicts that Make Us Who We Are (Link: http://www.amazon.com/Clash-Cultural-Conflicts-That-Make/dp/1594630984). You can learn more about her at her website here (Link: http://www.stanford.edu/~hazelm/cgi-bin/wordpress/). After the interview I try out a cinnamon chocolate cookie and read a bit of psychology news about how reading good books can make you more adept at reading faces.Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

6 Marras 201331min

010 - Perversion

010 - Perversion

In this episode we discuss sexual deviancy and perversion with Jesse Bering, author of "Perv: The Sexual Deviant in All of Us." Also, at the end, we eat a cinnamon cardamom snickerdoodle and discuss popcorn's effect on advertising.Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

16 Loka 201355min

009 - Arguing

009 - Arguing

On this episode we discuss the psychology of arguing and interview both Jeremy Shermer and Hugo Mercier. Afterward, I eat an orange chocolate chip cookie and read a news story about reading your partner's mood in old age.Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

27 Syys 20131h 10min

008 - Video Games

008 - Video Games

In this episode, we discuss the how video games can help us understand our delusions and speak with Jamie Madigan, the curator of psychologyofgames.com. Also, at the end, we eat a white chocolate oatmeal cookie and discuss a misconception about poverty.Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

30 Elo 201358min

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