Episode 28: Psychological Principles of Persuasive Design with Victor Yocco

Episode 28: Psychological Principles of Persuasive Design with Victor Yocco

How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

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Episode 259: Designing Services vs Products with Justin Zalewski

Episode 259: Designing Services vs Products with Justin Zalewski

How can services improve and expand our product experience? Our guest today is Justin Zalewski, director of product design and strategy at Studio Science. You’ll learn their framework for figuring out customer pains, how to establish the balance between self-serve and done for you, how to test your design service prototype, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesStudio Science — Justin’s place of workEpisode 254: Learning to Build with Bob MoestaDemand-side Sales 101 — a book by Bob Moesta and Greg EngleStudio Science’s Service BlueprintThe Service Design NetworkGood Services — a book by Lou DowneCheck out Justin’s websiteConnect with Justin on LinkedInThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

10 Helmi 202338min

BDTP. SaaS Metrics from $0 to $100M MRR with Sid Jain

BDTP. SaaS Metrics from $0 to $100M MRR with Sid Jain

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sid Jain, senior research analyst at ChartMogul. You'll learn about the two overarching categories of metrics, what high and low frequency metrics are, why you should use segmentation and cohorts when analyzing data, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesChartMogul – Sid’s place of workGitLab KPIJamin BallSaaS Metrics that matter to InvestorsThe SaaS Metrics that MatterSaaStrFollow Sid on Twitter and LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

3 Helmi 202337min

Episode 258: Data-driven Design Systems with Berk Çebi

Episode 258: Data-driven Design Systems with Berk Çebi

How can you measure the success of your design system? Our guest today is Berk Çebi, co-founder and Chief Product Officer at Zeplin. You’ll learn what a design system is, how their customer interviews led to a new product, when you should start investing in design documentation, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesZeplin — Berk’s productOmlet.dev — their new tool for measuring the success of your design systemAtlassian Design SystemWashington Post Design SystemEpisode 26: Bridging the Gap Between Designers and Developers with Roger DudlerFrontify, Zeroheight — tools for documenting design systemsData-informed Design Systems — a talk by Jan Toman of ProductboardSegment’s resourcesFollow Berk on TwitterThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

27 Tammi 202332min

BDTP. Data Activation for SaaS with David Sepulveda

BDTP. Data Activation for SaaS with David Sepulveda

Today we have another episode of Better Done Than Perfect. Listen in as we talk to David Sepulveda, Head of Data at Kumospace. You'll learn why data analysts need to work closely with research and product teams, how to distinguish correlation from causation, how much data you need to track, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesKumospace – David’s place of workdbt logicThe cupcake approach by IntercomTowards Data ScienceSF PythonFollow David on LinkedIn and TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

20 Tammi 202333min

Episode 257: White-hat CRO with Paul Boag

Episode 257: White-hat CRO with Paul Boag

Can you improve conversion rates ethically, without deceptive tricks? Our guest today is Paul Boag, a CRO expert. You’ll learn about the negative impacts of using dark patterns, how to promote ethical decisions in your organization, why supporting evidence is so important for designers, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesBoagworld — Paul’s website and podcast archivesClick! – Paul’s book on CROAttention Insight, Usability Hub – tools for testing designsPollfish – a survey toolHotjar, Microsoft Clarity – heatmap toolsVWO, Google Optimize – A/B testing toolsBDTP S6E3: Measuring the ROI of Email with Claudiu MurariuGet a free copy of Click!This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

13 Tammi 202348min

BDTP. Creative SEO for SaaS with Monica Lent

BDTP. Creative SEO for SaaS with Monica Lent

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Monica Lent, founder of Affilimate. You'll learn about the challenges of SEO in the SaaS space, the importance of link building, how you can go beyond classic articles, how to cut costs on content, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesAffilimate – Monica’s SaaSSanity – Affilimate’s CMS of choiceSEO for B2B SaaS with Pawel GrabowskiFollow Monica on TwitterCheck out Monica’s free course, SEO for DevsThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

6 Tammi 202345min

Episode 256: The Business of UX Writing with Yael Ben-David

Episode 256: The Business of UX Writing with Yael Ben-David

As UX writers, how can we go above and beyond to increase our business impact? Our guest today is Yael Ben-David, and author of The Business of UX Writing. You’ll learn about the top challenges in UX writing, the “five letter” framework, Yael’s writing philosophy, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesThe Business of UX Writing – Yael’s bookA Book Apart – the book’s publisherFundbox, MyHeritage – Yael’s previous companiesEpisode 242 with Rafa CondeRICE analysisMicrocopy: The Complete Guide – a book by Kinneret YifrahStrategic Writing for UX – a book by Torrey PodmajerskyCheck out Yael’s websiteFollow Yael on Twitter and MediumThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

23 Joulu 202235min

Episode 255: Running a Design Vision Program with Nick Myers

Episode 255: Running a Design Vision Program with Nick Myers

How exactly do you run a successful design vision program? Our guest today is Nick Myers, VP of Design and Research at Patreon. You’ll learn what a design vision program is, its components, why it’s applicable to any company size, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesPatreon – Nick’s current place of workCooper, Fitbit, Trulia, Facebook – Nick’s previous places of workJack Conte – CEO and co-founder of PatreonDesign Sprint, Design Thinking – popular methodsConnect with Nick on LinkedInThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

16 Joulu 202238min

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