Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky

Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky

Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes Today's Sponsor

This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Jaksot(366)

Episode 254: Learning to Build with Bob Moesta

Episode 254: Learning to Build with Bob Moesta

What essential skills should innovators and entrepreneurs have? Our guest today is Bob Moesta, one of the co-architects of the Jobs to Be Done framework and author of Learning to Build. You’ll learn a...

9 Joulu 202237min

Episode 253: Brand Voice & Tone with Reese Fuller

Episode 253: Brand Voice & Tone with Reese Fuller

How do you make sure your product “sounds” on-brand? Our guest today is Reese Fuller, lead writer at Work & Co. You’ll learn what brand voice looks like as a deliverable, the process of developing it,...

2 Joulu 202235min

BDTP. Measuring the ROI of Email with Claudiu Murariu

BDTP. Measuring the ROI of Email with Claudiu Murariu

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Claudiu Murariu, co-founder and CEO of InnerTrends. You'll learn about the role email plays in a product, how to trac...

25 Marras 202247min

Episode 252: Building a Content Strategy Practice with Natalie Marie Dunbar

Episode 252: Building a Content Strategy Practice with Natalie Marie Dunbar

How do you build a sustainable content strategy practice? Our guest today is Natalie Marie Dunbar, author of From Solo to Scaled. You’ll learn what a content strategy practice is, how different teams ...

18 Marras 202236min

BDTP. Content Curation with Jonathan Gandolf

BDTP. Content Curation with Jonathan Gandolf

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Jonathan Gandolf, founder and CEO of The Juice. You'll learn how to curate your content lineup manually, why content ...

11 Marras 202238min

Episode 251: Retail Branding with Todd Maute

Episode 251: Retail Branding with Todd Maute

How do you design for a retailer brand that has thousands of products? Our guest today is Todd Maute, partner at CBX. You’ll learn about the structures of the retail branding and retail packaging indu...

4 Marras 202254min

BDTP. Email Deliverability with Lauren Meyer

BDTP. Email Deliverability with Lauren Meyer

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, t...

28 Loka 202239min

Episode 250: The Laws of Creativity with Joey Cofone

Episode 250: The Laws of Creativity with Joey Cofone

Designers or not, we practice creativity every day. What are some of the laws that govern creativity? Our guest today is Joey Cofone, founder of Baron Fig. You’ll learn about his decade-long journey o...

21 Loka 202244min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-lahtijat
hyva-paha-johtaminen
rss-startup-ministerio
rss-sami-miettinen-neuvottelija
rss-seuraava-potilas
lakicast
herrasmieshakkerit
leadcast
rahapuhetta
rss-porssipuhetta
rss-rentotapaus
rss-tyoelamasta-podcast
rss-viisas-raha-podi