Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky

Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky

Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes Today's Sponsor

This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Jaksot(366)

Episode 228: Design Advisory with Brian Lovin

Episode 228: Design Advisory with Brian Lovin

Can designers make an impact as startup advisors instead of providing capital? Our guest is Brian Lovin, founder of Staff Design and product designer at GitHub. You’ll learn how Brian invests in compa...

10 Joulu 202138min

BDTP. Live Streaming with Cassidy Williams

BDTP. Live Streaming with Cassidy Williams

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Cassidy "Cassidoo" Williams, developer and content creator. You'll learn what equipment and tools Cassidy uses for ...

3 Joulu 202141min

Episode 227: Product Design Exercises with Artiom Dashinsky

Episode 227: Product Design Exercises with Artiom Dashinsky

How can we leverage product design exercises in our hiring process? Our guest is Artiom Dashinsky, author of Solving Product Design Exercises and founder of Swag Fair. You’ll learn how to prepare for ...

26 Marras 202143min

BDTP. Education in Marketing Automation with Chris L. Davis

BDTP. Education in Marketing Automation with Chris L. Davis

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Chris L. Davis, marketing automation consultant and founder of Automation Bridge. You'll learn how Chris gained his...

19 Marras 202127min

Episode 226: Building an Agency Brand with Massimo Zefferino

Episode 226: Building an Agency Brand with Massimo Zefferino

How do you build an agency that lasts the test of time? Our guest is Massimo Zefferino, founder of zfactor — a 23-year-old brand strategy and design agency. You’ll learn some practical design tips, wh...

12 Marras 202147min

BDTP. Your Go-to-Market Strategy with Lucy Heskins

BDTP. Your Go-to-Market Strategy with Lucy Heskins

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks u...

5 Marras 202142min

Episode 225: Design for Non-Designers with Tracy Osborn

Episode 225: Design for Non-Designers with Tracy Osborn

Can you achieve a solid design for your products without a formal design background? Our guest is Tracy Osborn, author of “Hello Web Design” and Program Director at TinySeed. You’ll learn some of the ...

29 Loka 202129min

BDTP. Business Automation with Jimmy Rose

BDTP. Business Automation with Jimmy Rose

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jimmy Rose, founder of Content Snare. You’ll learn several automation ideas that can improve business processes, th...

22 Loka 202136min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-lahtijat
hyva-paha-johtaminen
rss-startup-ministerio
rss-sami-miettinen-neuvottelija
rss-seuraava-potilas
lakicast
herrasmieshakkerit
leadcast
rahapuhetta
rss-porssipuhetta
rss-rentotapaus
rss-tyoelamasta-podcast
rss-viisas-raha-podi