Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky

Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky

Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes Today's Sponsor

This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Jaksot(366)

Episode 188: Marketing Ideas & Experiments with Kacper Staniul

Episode 188: Marketing Ideas & Experiments with Kacper Staniul

How do you keep track of numerous marketing ideas, and decide which ones to implement? Our guest today is Kacper Staniul, growth marketer and maker of Scrapbook. You’ll hear the story behind Kacper’s ...

18 Syys 202024min

Episode 187: Emotional Design with Adi Mazor Kario

Episode 187: Emotional Design with Adi Mazor Kario

Real behavior change is fueled by emotion. How can designers leverage this universal truth to enhance their products and impact user journeys? Our guest today is Adi Mazor Kario, a design strategist, ...

11 Syys 202039min

Episode 186: Reimagining Dribbble with Michael Sacca

Episode 186: Reimagining Dribbble with Michael Sacca

Dribbble has been the inspiration destination for designers for over a decade. How is it evolving to meet modern standards and designer needs? Our guest today is Michael Sacca, VP Product at Dribbble....

4 Syys 202032min

Episode 185: The Future of Design Education with Ekaterina Solomeina

Episode 185: The Future of Design Education with Ekaterina Solomeina

These days, design roles are becoming more multidisciplinary, while designers are rapidly evolving into leaders. Shouldn’t design education also shift gears, and cater to more inclusive skillsets? Our...

28 Elo 202040min

Episode 184: Product Management in Hard Times with Randy Silver

Episode 184: Product Management in Hard Times with Randy Silver

The pandemic is drastically affecting industries on a worldwide scale, and product management is not “immune” to these changes. How can product managers navigate through these hard times? Our guest to...

21 Elo 202029min

Episode 183: Customer Success with Anna Jacobsen

Episode 183: Customer Success with Anna Jacobsen

Customer success as a discipline is often overlooked in early-stage companies, but it’s essential to define and fulfill customer needs. Our guest today is Anna Jacobsen, a customer success leader, and...

14 Elo 202044min

Episode 182: SEO vs Design with Daniela Furtado

Episode 182: SEO vs Design with Daniela Furtado

Have you ever wondered if SEO and design can work hand-in-hand? Our guest today is Daniela Furtado, SEO consultant and founder of Findable Digital Marketing. You’ll learn about on-page and off-page SE...

7 Elo 202032min

Episode 181: Jobs to Be Done with Jim Kalbach

Episode 181: Jobs to Be Done with Jim Kalbach

How can businesses apply the Jobs to Be Done method to grasp and successfully fulfill customer needs? Our guest today is Jim Kalbach, author of The Jobs To Be Done Playbook and Head of Customer Experi...

31 Heinä 202036min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-lahtijat
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
rss-startup-ministerio
rahapuhetta
lakicast
rss-porssipuhetta
rss-bisnesta-bebeja
rss-sisalto-kuntoon
rss-set-for-life-sijoita-ja-vaurastu
rss-rahataito-podcast
rss-paasipodi
rss-viisas-raha-podi