#16: Genevieve Ascencio, VP @ Golin, on strategy, learning the agency business, & planning for innovation
#BTSPodcast3 Kesä 2019

#16: Genevieve Ascencio, VP @ Golin, on strategy, learning the agency business, & planning for innovation

Genevieve Ascencio is a VP at Golin, a public relations agency, where she heads up their Mountain Dew account. She has a deep background in strategy, as the former VP of Digital at Factory PR, where she focused largely on public relations, influencer activations, and digital marketing for fashion and retail brands.
Genevieve is a social media and digital marketing specialist with a propensity for building agile online marketing campaigns that encourage interaction with target consumers. She is also an adjunct instructor at Fashion Institute of Technology, and is the founder of Tee Chérie, a clothing company that celebrates Haitian culture through style.

On this episode, she shares her perspective on what her role as a VP is, what strategy is, communication preferences around risk, planning for innovation, and how she has layered on the roles of spouse and parent on top of her career.

This episode kicks off a series that focuses on careers in strategy, how strategists define their jobs, their approach, and so much more.

Follow Genevieve:

Genevieve Instagram: https://instagram.com/thatgenevieve

Genevieve Twitter: https://twitter.com/thatgenevieve

Genevieve LinkedIn: https://www.linkedin.com/in/genevieveascencio/

Tee Chérie Instagram: https://www.instagram.com/teecheriestyle/

Follow #BTSPodcast and share what you learned and what you’d like to learn:

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Instagram: https://www.instagram.com/btsthepodcast/

Facebook: https://www.facebook.com/btsthepodcast/

LinkedIn: https://www.linkedin.com/company/19055475/

Subscribe to #askamillennial for content marketing highlights, definitions in pop culture, and internet highlights: bit.ly/askamillennial

Follow host Lynae Cook

Twitter: https://twitter.com/lynaecook

Instagram: https://www.instagram.com/lynaecook/

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LinkedIn: https://www.linkedin.com/in/lynaecook/

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#25: Social strategist Corey Kindberg on EQ, quality community management, & agency life

#25: Social strategist Corey Kindberg on EQ, quality community management, & agency life

Corey Kindberg is a senior strategist at R/GA and was the voice behind the viral & admirable AXE tweets during PRIDE. We discuss strategy, the importance and value of good community managers, agency l...

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#24: Urban farmer & horticulturist Amber Tamm on the importance of ethical farming & what to ask at your local farmer's market

#24: Urban farmer & horticulturist Amber Tamm on the importance of ethical farming & what to ask at your local farmer's market

Amber Tamm is a farmer and horticulturist based in New York. She’s worked as a migrant farmer, the better part of her work experience has been agriculture but in the last 4 years she has come to gain ...

18 Loka 20191h 21min

#23: Cosmologist, author, & father: Dr. Brian Keating on research, parenting, & writing "Losing the Nobel Prize"

#23: Cosmologist, author, & father: Dr. Brian Keating on research, parenting, & writing "Losing the Nobel Prize"

Dr. Brian Keating is a cosmologist, Chancellor’s Professor of Physics at UCSD, author of "Losing the Noble Prize: A Story of Cosmology, Ambition, and the Perils of Science's Highest Honor." We took a...

21 Syys 20191h 19min

#22: Ryan Lewis (my therapist) on mental health, insurance, & the business of therapy, because "therapists are people too"

#22: Ryan Lewis (my therapist) on mental health, insurance, & the business of therapy, because "therapists are people too"

Licensed mental health counselor & pschyotherapist Ryan Lewis, i.e. my therapist joined me on #BTSPodcast. He’s so great and I appreciate him so much which is why I asked him to be on. We discuss the ...

16 Syys 20191h 33min

#21: April Pride of Van der Pop & OF LIKE MINDS on shifting business models, embracing change, & the importance of inclusion & equity in cannabis

#21: April Pride of Van der Pop & OF LIKE MINDS on shifting business models, embracing change, & the importance of inclusion & equity in cannabis

Van der Pop started as a cannabis accessories company, with beautifully-designed accessories made specifically for women. Over time, founder April Pride saw a need for education with her customers and...

29 Elo 20191h 57min

#20: Curator, educator, entrepreneur, Erika Dalya Massaquoi on being a hybrid, advocacy, & ethics in the garment industry

#20: Curator, educator, entrepreneur, Erika Dalya Massaquoi on being a hybrid, advocacy, & ethics in the garment industry

Erika Dalya Massaquoi is a curator, educator, and entrepreneur. Erika’s curatorial work includes shows for the Frye Art Museum, the Seattle Art Museum, the Massachusetts Institute of Technology (MIT) ...

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#19: Funeral home director, Amy Cunningham, on her work, mortuary school, & condolence letters

#19: Funeral home director, Amy Cunningham, on her work, mortuary school, & condolence letters

“I never say ‘I’m sorry for your loss.’ All I say, as a funeral home director, is ‘I am here for you.’” Amy Cunningham shares the details surrounding her training and work as a funeral home director i...

28 Kesä 20191h 26min

#18: AnalogFolk Strategy Director, Megan Murray, on her evolution as a strategist, burnout, & the conversations we should be having

#18: AnalogFolk Strategy Director, Megan Murray, on her evolution as a strategist, burnout, & the conversations we should be having

Megan Murray leads the strategy group for the US at AnalogFolk, which is an independent creative agency. She’s the former Director of Marketing at Oiselle, and we met several years ago working togethe...

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