#21: April Pride of Van der Pop & OF LIKE MINDS on shifting business models, embracing change, & the importance of inclusion & equity in cannabis
#BTSPodcast29 Elo 2019

#21: April Pride of Van der Pop & OF LIKE MINDS on shifting business models, embracing change, & the importance of inclusion & equity in cannabis

Van der Pop started as a cannabis accessories company, with beautifully-designed accessories made specifically for women. Over time, founder April Pride saw a need for education with her customers and pivoted to women-focused cannabis education. As Van der pop grew, eventually being acquired by Tokyo Smoke, which was later acquired by Canopy Growth, April’s role changed quite a bit. We discuss how she grappled with handing over the reigns and embracing her new role. April’s new company, OF LIKE MINDS is a marketing platform for cannabis brands, and will be launching a podcast in Fall 2019 (link soon to follow). She shares how she's talked to her kids about working in cannabis, the importance of advocating for equity in the cannabis industry, and learnings around launching a product and selling a business.

Follow April Pride

instagram.com/aprilpride

twitter.com/aprilpride

aprilpride.com

A link to the book we discussed Michael Pollan’s “How to Change Your Mind: What the New Science of Psychedelics Teaches Us About Consciousness, Dying, Addition, Depression, and Transcendence" https://amzn.to/2Za2wXb

Follow #BTSPodcast:

Twitter: https://twitter.com/btsthepodcast

Instagram: https://www.instagram.com/btsthepodcast/

Facebook Group: https://www.facebook.com/groups/1720173561544455/

Facebook: https://www.facebook.com/btsthepodcast/

LinkedIn: https://www.linkedin.com/company/19055475/

Support this podcast by becoming a monthly supporter at anchor.fm/btspodcast/support or use promo code LZLRZ to save on an in-home massage with Soothe, LCOOK61 to save on your first HotelTonight booking, save on your first grocery delivery with InstaCart: LCOOK5142, or use LYNAE to save on a Breather room. Subscribe for my newsletter, #askamillennial at bit.ly/askamillennial.

Jaksot(58)

#49: Writer Molly Lambert, Creator & Host of HeidiWorld

#49: Writer Molly Lambert, Creator & Host of HeidiWorld

Molly Lambert is an incredible writer. She’s the writer & host of Heidi World: The Heidi Fleiss Story & talks about navigating freelance writing while trying to break into TV writing. I super apprecia...

22 Kesä 20231h 31min

#48: Sierra Reed on Influencers, Strategy, & Managing Up

#48: Sierra Reed on Influencers, Strategy, & Managing Up

This episode was recorded at the end of 2020. As of now, Sierra Reed is at Whalar as their Social Platform Partnerships Director. She was previously at Mozilla as their Marketing & Social Media Relati...

26 Joulu 20211h 17min

#47: Lia Haberman on Successful Influencer + Brand Partnerships

#47: Lia Haberman on Successful Influencer + Brand Partnerships

Lia Haberman has a steep career in media and is currently an adjunct professor teaching Social Media & Influencer Marketing at UCLA Extension. Her former employers include E!, The Wrap, LIVESTRONG, & ...

26 Joulu 20201h 25min

#46: Strategist Caitlin Angeloff on Demonstrating Value & Working Across Teams

#46: Strategist Caitlin Angeloff on Demonstrating Value & Working Across Teams

Caitlin Angeloff is a thoughtful & brilliant strategist who I've had the joy of working with over the years. We met when she was Director of Global Social Strategy & Operations at DocuSign, I then saw...

9 Joulu 20201h 56min

#45: Open Mike Eagle on how things come together & sometimes fall apart

#45: Open Mike Eagle on how things come together & sometimes fall apart

Open Mike Eagle is an artist, runs a record label, recently launched podcast network, co-created The New Negroes on Comedy Central, & has a merchandise company. He also has a few podcasts of his own: ...

10 Marras 20201h 6min

#44: Digital Strategist & Product Manager Jordyn Reese

#44: Digital Strategist & Product Manager Jordyn Reese

Jordyn Reese is the Director, Global Advertising & Audience Development, we recorded this episode right as she was leaving The Orchard & heading to OneRPM for a role as Product Manager, US Latin & Urb...

2 Marras 202056min

#43: Writer Tiffanie Woods shares her pitching strategies

#43: Writer Tiffanie Woods shares her pitching strategies

Tiffanie Woods is a writer & strategist who leverages her background in engineering to apply systems thinking to operations & her writing/pitching processes. Tiffanie lists off how she pitches & what ...

26 Loka 20201h 54min

#42: CBD policy & reading labels with Scientia Labs & Canapa co-founder Molly Conroy

#42: CBD policy & reading labels with Scientia Labs & Canapa co-founder Molly Conroy

This episode is part 2 in a series with the co-founders of Scentia Labs & Canapa, if you haven't listened to Part 1 with Rubin Torf, please do! This episode is with Molly Conroy, Co-founder of Scentia...

13 Syys 20201h 17min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
pomojen-suusta
rss-rahamania
ostan-asuntoja-podcast
juristipodi
rss-myyntikoulu
rss-seuraava-potilas
rss-draivi
sijoitusovi-podcast
rss-lahtijat
rss-startup-ministerio
herrasmieshakkerit
rahapuhetta
bakkari-tarinoita-tapahtumien-takahuoneista
lakicast
rss-h-asselmoilanen
rss-turha-edes-yrittaa