#25: Social strategist Corey Kindberg on EQ, quality community management, & agency life
#BTSPodcast21 Loka 2019

#25: Social strategist Corey Kindberg on EQ, quality community management, & agency life

Corey Kindberg is a senior strategist at R/GA and was the voice behind the viral & admirable AXE tweets during PRIDE. We discuss strategy, the importance and value of good community managers, agency life, Twitter, organizational tips, and who we love to follow for trends & insights. Previous client work of Corey's includes AXE, Ajinomoto, TJ Maxx, eBay, Samsung, Campbells (V8), Martha Stewart Living, & The Cut.

Hear the rest of the strategy episodes & more strategy-relevant podcast episodes in this Breaker playlist: https://www.breaker.audio/u/lynaecook/p/321381

References:

AXE "is it ok for guys?" ad: https://youtu.be/0WySfa7x5q0

AXE Pride Tweets via Buzzfeed: https://bzfd.it/2BlzhqV

Amy Brown on Twitter: @arb

Alexis Wilson on Twitter: @blacksassydiva

Taylor Loren of Later on Twitter: @taylrn

Taylor Lorenz on Twitter: @taylorlorenz

PornHub Insights: https://www.pornhub.com/insights/

Follow Corey on social

https://twitter.com/coreykindberg

https://www.linkedin.com/in/corey-kindberg/

Find & follow #BTSPodcast & join our FB Group to connect w/ other listeners & submit questions!

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twitter.com/lynaecook

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To support this podcast, use my promo codes for some of my favorite services: Hotel Tonight - LCOOK61; SOOTHE (in-home massages) - LZLRZ; Breather rooms (for meetings, off-sites, recording your own podcast): LYNAE, and get your groceries delivered with Instacart: LCOOK5142

Jaksot(58)

#24: Urban farmer & horticulturist Amber Tamm on the importance of ethical farming & what to ask at your local farmer's market

#24: Urban farmer & horticulturist Amber Tamm on the importance of ethical farming & what to ask at your local farmer's market

Amber Tamm is a farmer and horticulturist based in New York. She’s worked as a migrant farmer, the better part of her work experience has been agriculture but in the last 4 years she has come to gain ...

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#23: Cosmologist, author, & father: Dr. Brian Keating on research, parenting, & writing "Losing the Nobel Prize"

#23: Cosmologist, author, & father: Dr. Brian Keating on research, parenting, & writing "Losing the Nobel Prize"

Dr. Brian Keating is a cosmologist, Chancellor’s Professor of Physics at UCSD, author of "Losing the Noble Prize: A Story of Cosmology, Ambition, and the Perils of Science's Highest Honor." We took a...

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#22: Ryan Lewis (my therapist) on mental health, insurance, & the business of therapy, because "therapists are people too"

#22: Ryan Lewis (my therapist) on mental health, insurance, & the business of therapy, because "therapists are people too"

Licensed mental health counselor & pschyotherapist Ryan Lewis, i.e. my therapist joined me on #BTSPodcast. He’s so great and I appreciate him so much which is why I asked him to be on. We discuss the ...

16 Syys 20191h 33min

#21: April Pride of Van der Pop & OF LIKE MINDS on shifting business models, embracing change, & the importance of inclusion & equity in cannabis

#21: April Pride of Van der Pop & OF LIKE MINDS on shifting business models, embracing change, & the importance of inclusion & equity in cannabis

Van der Pop started as a cannabis accessories company, with beautifully-designed accessories made specifically for women. Over time, founder April Pride saw a need for education with her customers and...

29 Elo 20191h 57min

#20: Curator, educator, entrepreneur, Erika Dalya Massaquoi on being a hybrid, advocacy, & ethics in the garment industry

#20: Curator, educator, entrepreneur, Erika Dalya Massaquoi on being a hybrid, advocacy, & ethics in the garment industry

Erika Dalya Massaquoi is a curator, educator, and entrepreneur. Erika’s curatorial work includes shows for the Frye Art Museum, the Seattle Art Museum, the Massachusetts Institute of Technology (MIT) ...

14 Elo 20192h 13min

#19: Funeral home director, Amy Cunningham, on her work, mortuary school, & condolence letters

#19: Funeral home director, Amy Cunningham, on her work, mortuary school, & condolence letters

“I never say ‘I’m sorry for your loss.’ All I say, as a funeral home director, is ‘I am here for you.’” Amy Cunningham shares the details surrounding her training and work as a funeral home director i...

28 Kesä 20191h 26min

#18: AnalogFolk Strategy Director, Megan Murray, on her evolution as a strategist, burnout, & the conversations we should be having

#18: AnalogFolk Strategy Director, Megan Murray, on her evolution as a strategist, burnout, & the conversations we should be having

Megan Murray leads the strategy group for the US at AnalogFolk, which is an independent creative agency. She’s the former Director of Marketing at Oiselle, and we met several years ago working togethe...

23 Kesä 20191h 53min

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