How To Turn 'Peer Pressure' Into Positive Progress [Business, mindset, entrepreneur, disruptors]

Do you want to learn what it takes to become an influencer?  In today’s episode, Rob explains how to become an influencer and build your personal brand, types of influencers and the things to think about when you become an influencer.   KEY TAKEAWAYS  How to be an influencer or how to build your personal brand. In the modern business world, it's not just important, it's maybe vital that you want to build a personal brand or become an influencer.  Different types of influencers. Being a spokesperson and the go-to person in your niche. The media come to you or you're just well respected and trusted in your industry that could lead to keynote speeches, that could lead to books, that could lead to you being a lead generation source for your own business. If you have a personal brand, where you're known as an individual, you have another asset. So if you only have progressive property, your company, luxuries, you only have that brand, it's your name, but if there's just that brand, and you're not a spokesperson or an influence in the space, you have one asset. Imagine if your company has a bit of reputational issue or the company struggles financially, you're linked to that and you have no other asset for income, you have no other sort of additional stream or ability to pivot.   The next thing is, if you want to sell your business, what are you going to do after you've sold it. Now if you don't have any other assets, then you better hope you get 50 million minimum because 10 million is not enough to retire. And you better hope that you are pretty happy doing nothing for the next 30 or 40 years of your life. Otherwise, you're going to be pretty lost and possibly quite bored. If you have a personal brand you can start writing a book and you've got a big following to sell your books to, you can go and do pay keynote speeches around the world and sort of inspire and motivate other people. So you have a separate asset from your companies if you decide to sell your companies  Different things to think about becoming an influencer.  The first thing is you want to show and know more than anyone else. You want to upscale your knowledge and experience so that you clearly have credibility. The great thing about social media is you can just stick a Live on Facebook, you can have a zoom h1 on to a podcast, and you can share what you know. And if you've been doing it five minutes or 50 years,  as long as you share what you know, and you don't pretend to know more than you know, if you've been doing it for five years, there’s someone who's been doing it for five minutes, and there’s someone that you can inspire. If you've just started, a great thing to do to build up your influence of status is to just do a diary of the log.  The next thing about being an influencer is being yourself, and putting your own uniqueness. A lot of people compare themselves to influencers who are big in the market, and they want to kind of maybe be a bit more like them, or they feel they have to model or copy them or conversely, they don't think that they could be like them because they feel they’re inexperienced.  For people who are not confident on camera, then do a podcast. If you're really, really cripplingly unconfident on a camera, do a podcast and get hundreds of thousands or millions of listeners, built up over time. Talk from your heart, talk about something that you're passionate about. If you're not that confident in front of the camera, start with a one minute piece of content or a three-minute piece of content and then build it up from there.  Next thing in becoming an influencer is to be a bit disruptive. Comment on some areas in your sphere in space that a lot of people don't have the courage to. If there are parts of your niche or your industry that are a bit taboo, or that a lot of people don't have the confidence to go and make a stand about, address those issues and concerns, get behind them, put a disruptive or a polarizing argument across because that will generally tend to get quite a lot of leverage and reaching.   Next thing is to make sure you leverage all the social media, share the information around all social media platform.  Next then is newsjacking. So newsjacking is commenting on Brexit when everyone's moaning about Brexit, or if you're a landlord getting involved in the petitions and the signatures to try and reverse section 24 or stuff like that. It’s far easier to get comments and shares and followers around a subject that people are talking about a lot anyway.  The next thing is to convert your knowledge into good content. In your head is a vast amount of knowledge, the challenge then is getting that out of your head to a really compelling video, really good podcast episode, a really good article, a really interesting Facebook post, et cetera.  Next thing is you must be consistent and actually, a lot of influencers aren't necessarily better than you, they're more consistent than you, they've been doing it for a long time and they do it daily or weekly. Constant consistent creation of content.   The next thing is being prolific. The good influencers are consistent, the big influencers are prolific.  Next then is to weave your business and social life together. When you merge your passion and your profession, your vocation and your vacation, and you can put down to your social media, people really love that content.  Next is you need to weave in your social proof and your accolades. Do people know what awards you've won? Put all these proof in your social media, pictures with celebrities, pictures of the awards you’ve won et cetera. Hooking up with other influencers increases your own influence of status.  Next thing is JV. Could you joint venture with other influencers, could they promote you and you promote them, could you have some kind of contra deal or agreement?  Next is have you written a book, do you have a podcast and do you maybe leverage your YouTube channel? Lives on Facebook, LinkedIn, books, audio-books, podcasts, having a YouTube channel, being a public speaker, these are probably the main assets that you would want to pick off if you want to be an influencer.  The next thing is leveraging virtual assistants, PA’s, VA’s to do all of the admin, research & the technical. This is really beneficial, they do everything, take this video, put it on LinkedIn, take this video, put it on YouTube, take this, put it on Instagram, take the audio, put it live on to my podcast, and that's massive leverage.  The next great thing about being an influencer and having followers is you become the main lead source for your business which obviously gives you great leverage to grow.  BEST MOMENTS  “Social media is about following people, individuals.”  “You get to win both ways by building a company that doesn't rely on you and then having another asset around your name.”  “There’s always going to be someone that knows more than you.”  “What there isn't is someone who knows a lot, and someone who's like you.”  “It’s always enough to be you.”  “The best content often for social media for being an influencer, is documenting.”  “In your head is a vast amount of knowledge.”  “If people don't know, people don't know.”  “If you don't risk anything, you're risking everything.”  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

11 Huhti 201930min

Building a large database of contacts, email addresses and followers can be one of the most daunting prospects in marketing. Live at a Marketing Masterclass Rob talks through how you can make the most of ‘Paid’ and ‘Organic’ advertising on social media and more. Learn how multiple streams of income are a fundamental of marketing, and why testing every single piece of content you put out there is key even before you spend any money. If you’re looking to take your database or list from 0 to a million subscribers listen here for how to do it.   Key Takeaways Define what your list or database is? There are email opt-ins, but then there is podcast listeners, people in facebook groups, and more broadly LinkedIn followers and connections. There are lots of things that can be defined as subscribers. One of the fundamentals is that you need to have multiple streams of leads otherwise you can be more easily affected by external changes such as GDPR.   It’s really important to have all the platforms set up. When you’re growing your database you can split them into ‘paid’ and ‘organic’. At some point you will have to go to paid advertising otherwise you will stop growing. As the platforms will own your subscriber's contact information make sure to ensure that you have as many of their contact information signed up in your own list, to avoid losing them when a platform changes or ends.   On a rolling three month cycle, I will do an offer on LinkedIn to subscribe to my podcast. I will then carousel them across platforms. Over the course of a few months, every platform has been asked to join each of the other platforms. If you ask people to join some will, nag them to join some more will but the best way is to bribe them. I offered a marketing and KPI’s document for free and then I got more than 700 followers.   If you create two or three ‘Lead Magnets’ and give them away for free in exchange for a subscription or review or alike you’ll get more followers. Most platforms will allow 1 in 10 of your posts to be seen by your followers. Sometimes a top fan will see five of your posts, whereas others will only see 2. So you have to post a lot of your content for more people to see.   The consistency of your marketing and content. If you see someone good content, you’ll probably go and google them off your own back. That’s more powerful than asking them to follow you. When you do content marketing you’ll get a stronger subscriber and better lifetime value customer.   Social media is a great place to test your paid adverts. I don’t want to upload a Facebook or Google ad with an untested one. I would test them in a Facebook group, in a community or in other peoples groups and only when it works I’ll pay for it as an advert. Then you do a small test on Facebook. You have to know how much you are willing to lose each month in testing ads. If you only have £50 then spend only £50. This will grow over a period of time. You should ideally do this before you start a launch campaign.   You want to be doing lead generation across multiple platforms. The positives of this are that you can grow easier, it can be easier to test different client avatars and you’ll generate more leads. There are some negatives that you might get a feeling of overwhelming, and some of it will be wasted time. Test products and services, test language and copy in all your ads. As you test wider you can build more verticals, more micro niches. Have a goal to have all the testing you need to be done in 4-8 weeks before your launch.   If you link away from a particular platform your reach will be decreased. If you pay for an add it will have a large reach on Facebook because you’re paying for it. But each of these platforms will have a lower reach if you link to another platform as they want people to stay on their platform. Use innovative methods to link off to another platform.   Best Moments ‘One of the fundamentals of marketing is that you need multiple streams of leads.’ ‘Each individual platform other than an email opt-in owns your follower.’ ‘Leverage your existing followers to build that database.’ ‘Lead are documents or things of perceived value that you are willing to give away for a subscriber.’ ‘Product magnet are products that you’re willing to give away in exchange for a subscriber.’ ‘These platforms will only show your content to 1 in 10 of your followers.’ ‘The consistency of your content marketing is key.’ ‘There is an argument that you need to be doing 3 pieces of content each day.’ ‘What amount of money would you be happy to lose every month?’ ‘If you only have a £50 budget then spend £50 on paid advertising.’ ‘On a low budget, it works to get in there yourself and work it out not an agency.’ ‘Test products and services, test language and copy in all your ads.’ ‘As you test wider you can build more verticals, more micro niches.’ ‘It’s important to reinvest profits into marketing, staff, and leaving some in the company as cash.’ ‘Make sure that if you are in a magazine include ‘If you write 3,000 articles and get them up there with rich keywords you’ll get it shared.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

7 Huhti 201928min

How do you grow from zero to the biggest property training company in the UK? How do you get started in your property business? What can you learn from the Progressive Property journey? Rob responds to a question from the Disruptive Entrepreneur community on how they grew Progressive properties. Rob talks through how social media can be your biggest asset, something that wasn’t around a few years ago, and how always been adaptive has helped to overcome challenges. If you’re looking to grow or start your property business this is the podcast for you.   Key Takeaways How do you grow in the early years? How long did it take to feel like it clicked with your business? In the early years, there wasn’t really VA’s and social media so we went to a lot of networking events. We bought 20 properties in the first year and grew from there. We weren’t very elegant because we saw hundreds of properties and only bought 20 but it worked. We went to business and property networking events, locally and around the country which helped us build our brands. We were young and were different from the usual type of person at the event which made us memorable.A few months a switch flicked.I figured that the speaker has the most leverage at a networking event, not the people attending it. So, I went to a speaker course, because I was really nervous at first. But now I’ve done thousands of speaking events and feel much more confident. People would give you feedback that you should do some courses, and write a book.   Once enough people said it, I thought I’d write a book. I wrote a book called Property Secrets. Mark had a lot more knowledge about property, so I interviewed him. In that year we created our first property meet up at a nice hotel in London and had 70 people attend. We didn’t have social media, so we had to work hard to get people to that first event.   The book sold pretty well. A couple of partners promoted the book for us, which helped a lot. When we launched the book we gave a free ticket to the event as well. At the end of that first event, I sold a two-day property masterclass. People paid £2,000 there and then to get onto the course after I pitched it.   Google Adwords became really big. We went from 800 contacts to thousands of contacts. We didn’t think we could afford staff so we were hacking it ourselves. YouTube started, and I started doing a lot of videos, and we were getting a lot of hits through that medium, thousands in fact.   Would you buy deals for other people? When enough people asked us to buy deals for them we thought this was a good use of leverage. Initially, we would put a deposit down and then flip the property. You couldn’t go to the high street and do this but because of the contacts that we had made, it was easier. We wound down the business eventually to move onto other bigger projects but it was a good business for us for a good few years.   The modern way to grow is to definitely make the most of social media. Look to LinkedIn as a way of developing your online presence. After email marketing, social media became really prevalent, and then content marketing has become a really big thing. It’s a decentralised media landscape now. There are more platforms which can feel overwhelming but they are all free.. I launched my podcast most recently and that has grown my reach globally. We are now creating events globally and created a networking event Franchise across the country. I’ve written a lot more books as well along the process.   When did it start to kick in and feel more secure? 6-9 months in there was a bit more traction, and after the first year, we knew there was something happening. We are not good at looking back at our achievements, we are always looking forward. Two years in we had a big foothold, and the recession helped us. Then by default, we became a big player in property because a lot of the big players folded.   We became the biggest Property Training Company in terms of turnover around 5 or 6 years in. Then we branched out into a personal development, and business training. We have a lot of companies now all under the Progressive umbrella, including a letting agency, media agency and public speaking course. You have to be adaptive in business, and we’ve done lots of different things along our journey, not just our initial Buy-To-let property business.   Best Moments ‘When we first started, VA’s and social events weren’t really a thing.’ ‘We would always follow up with people.’ ‘I figured that the speaker at any event is the person with the most leverage at an event.’ ‘We had to work hard to get the 70 people to come to our first event.’ ‘We sold 25 places on our first course at £2,000 each at out first event.’ ‘Many very successful properties business owners went to our first courses.’ ‘We agreed to not draw too much from the company and reinvest a lot into the property.’ ‘Google Ads, went from 800 to thousands of contacts.’ ‘Setting up a training business allowed us to grow.’ ‘Content marketing used to be one blog post a week, now it's on all sorts of platforms.’ ‘It’s a decentralised media landscape now.’ ‘We are always thinking about going forward.’ ‘The recession helped us in some respects.’ ‘We were prepared to be a bit disruptive, and noisy in our marketing.’ ‘Everyone looked the same at our networks events.’ ‘It takes time to build a brand but it doesn’t take a lifetime.’ ‘You do get back what you put in.’ ‘You need to be adaptive in business.’ ‘We have a passion for business.’ ‘You can turn your passion into a business.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

4 Huhti 201928min

How to start, scale and dominate on social media?  Social media is the cheapest and best way to grow your business. Those businesses and personalities who are dominating social media are the ones who are dominating business. Rob talks through the different ways you can transform your strategies to enhance your reach, leads and sales. Increasing your content, getting over your phobias, and learning to leverage your posts on all your platforms. If you aren’t taking advantage of social media in your business, this is the podcast for you.    Key Takeaways  Why wouldn’t you want to leverage social media? Kids don’t use email anymore, they use Whatsapp, and other forms of social media to communicate. Social media is just a mechanism for communication, like ten years ago when we were gathering emails for email marketing. I do not use social media a lot because I intended to, but because it gives me the reach I need to grow my business.    Set Up all your platforms. Have a Facebook, LinkedIn, podcasts and others all set up. It depends on your business model on which ones you use. If you are a visual business like cake making then you might want to use Instagram or Pinterest. Facebook now, is more of an older demographic compared with Snapchat or Instagram. You can ask an outsourcer to set up all this for you, so you can copy and paste the content from different platforms.    Get your platforms populated. You need to make sure that they are built up. Whether its adding photos on your Facebook page or your career history on LinkedIn, make sure they look like credible pages. You can get an outsourcer to collate all this into one word document so when you set up a new platform, it is all in one place.    Increase the amount of content you put out. Whatever your doing you should start increasing the number of content. Quality is better than quantity, but often the algorithms work best when you put out a lot of content. Then you will be getting a large amount of reach. Everyone can increase their amount of content. The best way to do this is to repurpose your content, so my Facebook lives, can be added to Facebook groups, made into a podcast and drip fed over various different platforms.     Plan content marketing. Compartmentalise 15-30 minutes a week/day to create and deliver your content marketing. If I have the time or have random ideas when you have the energy just make a note of them all in one place. Pick out things during your day that might be of interest to your followers and clients, note them down. In the end, you’ll have a bank of ideas for podcasts etc. Place the work out there without worrying about it being too polished. When you get the feedback from people, take it on and change it for future content.     If you are credible then you won’t necessarily have to plan. You can find content from your community by asking them. You can do bits of different research on Google, and Twitter, for larger more in-depth pieces. This could be a top ten list, and bullet points these are a good way of planning. Place this right behind the camera so you can see it without looking away from the camera. This means that your not bumbling live in front of an audience.    Overcoming fears, and phobias of putting yourself out there. You don’t know what the best content is until people feedback on it. For every one critic, you’ll have 100 fans. Social media is free so why not use it for your business if it’s going to increase your reach. What’s the worst that’s going to happen? No one will remember if it goes wrong. Video/podcasts can always be edited.    You need to have a variety of content. Mixing up images, videos, quotes and case studies are a good way of ensuring that you produce a variety of content. Start a debate on a controversial topic or news-jack a viral story to increase your followers.    Use your platforms to grow your other platforms. Grow your different platforms through your other platforms. I talk about my Facebook live’s on my podcast. Ask your listeners or viewers to follow your other platforms.     Best Moments  ‘My social media following is growing 600 people a day without ads.’  ‘It’s a frictionless way of getting reach into people.’  ‘You should be focusing on the content. The other stuff should be outsourced.’  ‘Quality is better than quantity.’  ‘You must get into the habit of increasing your content.’  ‘The best way is to repurpose content over different platforms.’  ‘I’m doing 15 parts of content from one video.’  ‘You want to outsource as much of the technical stuff as possible.’  ‘Your reach, shares and trickle down followers will compound.’  ‘Engage with the feedback of what works well, and what makes really good content.’  ‘Don’t worry about being getting it right at first, just get it out there.’  ‘There are lots of ways of making content.’  ‘You don’t know what the best content is until people feedback on it.’  ‘For every one critic, you’ll have 100 fans.’  ‘Peoples, fears and phobias are easy to overcome.’  ‘Start to share other content that is more viral.’  ‘Use your podcast to grow your Facebook lives, and it compounds.’  ‘If you do it long enough then you get a compounded momentum.’  ‘Social media is all personal, unlike old media.’  ‘You can consume however many hours of a person’s content where and when you want.’  ‘You have zero friction and increased trust so you don’t have to do the hard pitch.’  ‘I have not met millions of people who follow me on my platforms.’  ‘You get lots of benefits from developing your social media.’  ‘Using social media effectively will help to develop and grow your business.’  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

31 Maalis 201937min

How To Lose 10lbs in 7 weeks, and transform your body?  As entrepreneurs, as business owners, it can be hard to find the time to look after yourself. We all know intellectually that ‘Health is Wealth’ but sometimes it can be hard to find the time and motivation to really enhance your health. For the last seven weeks, Rob has conducted a social experiment in accountability with a group of 21 people. All of which have lost an average of 10lbs. From making sure there is the right amount of money involved to ensure that there is a healthy balance between competition and support, Rob talks through his learnings from the process. Listen here to see how accountability can enhance your health, and your business.    Key Takeaways  I went to Dubai in December and I ended up 8kg over my ideal weight. I felt like I was letting myself down. You can get really busy with running your business, and ill health can creep up on you over time. I decided I wanted to do a health challenge with other people, and it was in December so I thought other people would be interested. 19 people gave my mom £500 for this challenge. Then we set the aim of body transformation.  The next seven weeks were some of the craziest in my life. We all lost weight, on average 10 kilos. There were lots of reasons why it was successful. A lot of people said this transformed their life.  £500 was a good number. It wasn’t a large enough amount of month that we were going to kill ourselves for it but it was a good motivator. The commitment of money is a good one. The amount of money created good accountability. Several people wanted to get the money back. Everyone said that they would have paid £500 to get fitter, stronger and healthier. It’s much more painful to lose £500 than to gain it.   Initially, we said that one person wins all the money, which didn’t bring out the best in everyone. Then we split up the pot into the top three, with the first prize winning £5,000. The amounts of money were enough to be a motivator but not enough that people would cheat.  The competitive element was key. This wasn’t to do with the money, and some people just want to be the winner. I just wanted to show people how much I had changed, showing your peers how successful you are.   The pain of backing out. Because we were all doing check-ins and sharing photos. None of us could leave because it was so public to leave. It would have been too embarrassing and shameful to leave. Shame is not an ideal emotion but it’s still a motivator.  We did weekly check-ins. It can be difficult to stay focused and accountable. Once a week at the same time, we shared our photos and metrics. I never was able to go for a long period of time without being close to check-in. We all went a bit crazy several weeks in. We all supported each other though to balance out the competitiveness in the group.  The timeframe was important. Some people said that seven weeks was too short. The deadline acting like a really key motivator. We are doing a 12-week one now, which might be too long, but there will be a deadline that approaches them soon enough.    Best Moments  ‘Health is wealth.’  ‘I know about accountability, and put this into this fitness challenge.’  ‘We wanted to dramatically transform our bodies.’  ‘Everyone in that group lost vast amounts of week.’  ‘The commitment of money is a good one.’  ‘The £500 wasn’t the biggest driver to win, but we didn’t want to lose it.’  ‘I want to prove to people that I am the best student., and prove myself.’  ‘It easy when people don’t notice that you aren’t actioning things.’  ‘There was a shame of not succeeding.’  ‘I had a 12oz fillet steak once I had finished the seven-week challenge.’  ‘At one point we all thought about quitting.’  ‘Deadline focused our minds.’  ‘Your energy and vitality is your capacity to be successful in your business.’  ‘Model these elements in your business.’  ‘You can lie to yourself, but you can’t lie to other people in a group.’  ‘I wanted to steer the direction away, which over a longer period of time can be easier.’  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

29 Maalis 201923min

Rob does not like being bored. He keeps himself busy as much as possible because that’s what he thinks he needs to do. But, do you really need to be busy ALL the time? In this episode of The Disruptors Podcast, Rob shares the benefits of boredom. Lately, he realised that sitting for quite some time doing absolutely nothing could declutter your mind to make way for more creative business ideas and the best solutions. Our brains and our bodies do not function well when we don’t rest. Learn how to value rest since it’s part of the cycle. KEY TAKEAWAYS Be bored more often! Here are the benefits of boredom: It forces you to rest. Rob says that one of the curses of being an entrepreneur is that you never rest. His only chance of getting rest in the past was when he was getting an illness. Now, he takes into mind the value of rest. When you’re bored, your brain will pick up on new ideas. Stop forcing yourself to think and think and think. You have to step back a bit, so your mind sees new perspectives. It gets you to notice things. Don’t let be caught up in your business’ social media, your emails, etc. – always checking for updates. Once you put down your phone for a while, you’d notice that there are far more unique ideas and inspiration in your surroundings. You get to look inside more on who you are, what you want and why you’re doing this. Reevaluating your plans and visions is vital if you want the best outcome. It solidifies everything and makes you strive more. You get re-excited, reignited, and re-infused to work on your mission. A few days off from your work lets you regain your energy so you could consume it again on more income-generating tasks. BEST MOMENTS “Rest when you rest, play when you play.” “Those times you use to rest, those times you connect with people, those times you talk to people are getting interrupted by social media.” “When you’re bored, you question. And questioning quite regularly is good.” “Plan time in your diary, a day, a week, or just 15 minutes, even you’re busy starting your business, to be bored.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

22 Maalis 201911min

Kieran Richardson and Steven Sulley: Interview on the love of cars and watches  High-end watches, art and cars can be a great investment, that can withstand any recession. In this episode, Rob talks with Steven Sulley, and former professional footballer Kieran Richardson about their shared love for all things art, cars and watches. They talk through about how to get into each market, what to look for when investing your cash and how it's all about passion. If you’re thinking of investing in assets to gain a return or you just love watches this is the episode for you.     Key Takeaways  How did you get into podcasts, Steven? I’d done the progressive property podcast training and thought I’d done a lot of public speaking anyway, so I’d enjoy it. It gives you validation to your brand. The trickle effect means I get to meet people, and it hopefully helps my business. Kieran talks through his motivation from talking with his friends on WhatsApp to start his own podcast. Some of the best podcasts are those that are just conversations.     In the football world, did you feel the media sometimes misrepresented you, Kieran? Definitely sometimes, and it’s not always true but the public read it and think its true. Now, footballers have their own social media and can control it better. If you are on a podcast you can reach millions of people without editing.     We all have an interest in watches? You know if you have a Patec then there are certain things you know about that person. Kieran stated he had been collecting watches for seventeen years for the love of them. I buy them for the look rather than their function. I fell into selling watches to people and making people face smile. I love it. The moment someone has a watch that you recognise the conversation can start from there.     We are all making a statement of who we are. So we try and meet other people who are into the same things as we are and can have a conversation with others. Just from a watch, you learn so much about someone. You can have a free watch because it goes up in value. Buy it for x amount and sell it for more. You can make money on them if you buy at the right time and the right brand.     If you want to get into watches, what would you do? Kieran stated Rolexes are a solid investment. Rolex Daytona can really increase in their price over time. Paul Newmans, Paul Newman was worth 17 million, and it wasn’t even in good condition. You need to find someone credible, who can open up the watch and check its authenticity. Get a service receipt so you have clarification that it’s real. The value goes down without box and papers. You have to be passionate about it, so you can track the market.    My money came from football? I’m lucky enough to buy watches through football. Sometimes you have to graft, so then you can do what you want to do. My father and my mom throughout my life they have owned several businesses and I’ve seen that through my family. I’ve always been into business. Footballers don’t know what to do often when they retire and the PFA don’t really do anything to support you.     Once you start making a decent amount of money you stop thinking about the future. Kieran is not officially retired but if I got fit I could play in the Premier League. I have two young children and don’t want to go around the world. Some footballers still want to play until they were 40. I got to retire on my own terms.    What’s your favourite modern car? Aventador, or F40, and F50. Aventador took Lamborghini to another level that looked more futuristic. Audi is helping in the building of it, so it is a tight car. We love both Ferrari and Lamborghini, especially vintage Ferrari. Some of these cars are built for the track     Why do you think higher-end cars have gone up in value, and then dropped more recently? No one really knows cars have definitely dropped. Things go up and down all the time. Great cars will always come back around.     If you wanted to buy a car? Limited production, and getting the right brand. Some Mercedes lose value straight off the lot. Definitely, buy the right brands. A car that they don’t make any more for example. Cars have got a service history. Paying someone who has the experience to check over the car is essential.    What about art, what things to do you look for? You have to be an expert in a specific strategy in the market. As far as investment is concerned to ask three questions: is the artist backed by a museum, gallery/agency and an art dealer? If it’s yes to all three, then you’re probably on for a winner. We deal in contemporary street art. These paintings are going for hundreds of a million.     How do you get into painting? You have originals, which is about quality. The shadow head would be around 40-50K. From canvas to paper goes down in value. The limited editions, copies are going for 100’s of thousands. It’s all about supply and demand, 100 is not a lot of copies from one artist. Some people buy the copies and have the real one in storage.      What is your motivation for buying art? That’s the most important question when I speak to my clients. There is a different purchase if it’s a pure investment, or if it’s a decoration or if it fits into their portfolio. If you don’t have the courage to spend tens of thousands a good limited edition is a solid place to start. Some people like to go big, it depends on your appetite for risk.    Best Moments  ‘Some of the best podcasts are just two people having a conversation.’  ‘Podcasts allow you to reach millions of people without editing.’  ‘The first thing I look at when I meet someone is their watch.’  ‘Watches are like art, it’s all about the education.’  ‘Your buying into something more than tells the time, the heritage, history and intimate.’  ‘A watch is a statement of who you are.’  ‘I don’t want to lose my money.’  ‘I like to use them, get into them and drive them and wear my watches.’  ‘Especially with vintage, people like the history.’   ‘There is more doubt if you are buying a watch without box and papers can be seen as not credible.’  ‘Rolex and all these brands put up their price every year.’  ‘The best investment is the one that you are really into.’  ‘You got to enjoy what you do.’  ‘Not everyone has that guidance to buy this and invest in this.’  ‘The best time to plan for future is when it’s going well.’  ‘Treat your contract like it was your last contract.’  ‘You have got to get yourself educated.’  ‘It’s almost about the correct numbers and brands.’  ‘History repeats themselves.’  ‘The big growth with artists after their death is after five years.’  ‘Build up slowly, let it grow.’  ‘Depends on your appetite for risk.’  ‘There is no correlation between different investment assets.’  ‘If you can be disciplined, and hold.’  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUEST    The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn't be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships. As a person who has made a success in life and also made huge cock-ups I feel I can offer suggestions and tips on how to become successful or at least start your pursuit. My 'Study' has taken resources from reading and education plus being around, my perception, of successful people and I, know a lot of successful people from all walks of life. My 'Study' coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well rounded and successful.       CONTACT METHOD    http://www.instagram.com/sulley.steven   https://itunes.apple.com/gb/podcast/the-steven-sulley-study-podcast/id1434828547?mt=2 -  ABOUT THE GUEST  Kieran Edward Richardson (born 21 October 1984) is an English professional footballer who is currently a free agent. He plays as a winger but has proven to be versatile, having also played as a left back and a central midfielder.  Richardson began his career as a trainee at West Ham United, going on to have extended spells at Manchester United, Sunderland, Fulham, Aston Villa and Cardiff City. He has been capped eight times for England, scoring twice.  Now retired from professional football. Kieran now follows his passion for selling and collecting specific high-end watches. Ex-footballer turned businessman and entrepreneur.  CONTACT METHOD  Broadwalk Watches Ltd  disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

20 Maalis 20191h 11min

Do you currently produce content marketing currently? Is it something that you have thought about but you think you don’t have enough time, or you don’t know what to say? Are you leveraging one piece of content into 14 pieces of social media content? In this episode, Rob talks through why content marketing can be essential to grow your reach as a business. Rob address key issues with why people don’t take up content marketing, and why content marketing is not really marketing at all. But adding value. If you want to broaden your reach for your business without the cost of expensive facebook ads this is the podcast for you.     Key Takeaways  People don’t know want content marketing really is. People don’t know how to leverage it properly. They don’t realise that it’s not marketing at all but really it’s value. It’s creating value. Planting various seeds to grow and tree. It’s shocking how some businesses owners are scared of going out there and utilizing content marketing. The result is your adding value to your followers to educate, motivate and inspire your ideal clients. It’s important to share information that positions you in your brand, how you and your brand in your niche market. There are three reasons I hear a lot why people don’t do content marketing and they are all easily resolved:  I don’t have enough time - We all have enough time, it’s what you prioritise in that time. Compartmentalise 5-30 minutes five days a week to plan and create content. Then you’ll have at least five pieces of content to use in a week.  I don’t know enough, I don’t have something to say - Just think about what is in your day that your clients or customers could find useful. It might be that you are going through the process of scaling your business, selling, or starting up a new venture. Record the conversations you're having in your business and the revelations that you have in a video or audio form. We have a film crew that work in my office, and I’m still trying to grow to embrace it properly, so we can all do it.   It’s not going to generate money/leads today, Facebook ads might generate today and burn a lot of money doing it. There is a delayed response in content marketing. But often the things that have the best results take longer to mature and flourish. You have to commit to it, and be consistent in producing it over a period of time.     I always do recordings at 8.30am in the morning when I have high levels of energy. You can also schedule this later in the year. If you think smart and strategic about it you could end up spending 1 unit of time and get 14 pieces of content from it in different forms, video, podcast, shorter videos and blogs.     Some people will see your content more than once, that’s ok. Most of the social media platforms will not give you reach to even 10% of the people who are your followers. Some people will only see it once, and those who see it more than once will want to watch it again. That’s how their algorithms work. You will have different audiences on different platforms, as people use different platforms for different things. Only 12-15% of the population have listened to a podcast for example, so it’s fine to leverage your content across platforms.     The more content you put out there means your overall reach goes up. My model for what content to put out there is: 80% - you talk about your market, model your niche, your business - 10% talk about yourself, your credibility, the human being behind the business - 5% engagement jacking, leveraging things that are in the media, that will you can build on to get that extra reach - 5% Pitching and Selling, don’t be scared to do this. If you do this all the time then you will not build any good will, but 5% of the time will be fine.     I don’t have millions of followers. But because of the large and consistent amount of content I put out there, then I have reached millions of people. There will be a lot fewer critics out there then you think. They come to you when they choose, and then they are educated, motivated, and inspired so they are ready to buy. It’s fine for people to be turned off. I don’t mind getting a lot of questions as that can lead to a lifetime customer in the future. You have to do it consistently over time.    Your personal brand is really the only thing that you own entirely. Even property is something that is owned 60% by banks through your mortgage, even my books are controlled by my publishers. Through social media, you can control your personal brand effectively.     Best Moments  ‘Content marketing is not marketing.’  ‘Value is the new marketing.’  ‘You are adding value to your customers, clients, and fans.’  ‘The more I get back the more I get back.’  ‘The podcast as generated £3 million in trickle down in revenue.’  ‘You’ve got to put a lot of content out there to be seen by all your audience.’  ‘You will have different audiences on different platforms.’  ‘The more content you put there means your overall reach goes up.’  ‘Think of content marketing as adding value, not marketing.’  ‘People care what you until they know they care.’  ‘80% Content, 10%  ‘This could be called value attraction.’  ‘No-one likes to be sold at but everyone likes to buy.’  ‘There will be a lot fewer critics out there.’  ‘Ad’s interrupt people, whereas content marketing is viewed by people on their own terms.’  ‘Your personal brand is really something that you own entirely.’  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

18 Maalis 201936min