Building Your Brand, Reach, Followers, Fans & Income on All (Social) Media (Part 1 of 2) [Business, mindset, entrepreneur, disruptors]
Disruptors7 Kesä 2018

Building Your Brand, Reach, Followers, Fans & Income on All (Social) Media (Part 1 of 2) [Business, mindset, entrepreneur, disruptors]

What gives the best reach, exposure, comments, shares, debates, trickle down revenue on all the social media platforms? Monetising Webinars, Facebook, Instagram, YouTube, Twitter and more are discussed in detail in this week’s Caffeine Cast. Discover the foundations and assets you need to build your brand, reach and exposure. 8 Ways to Post Your Messages in the form of videos, articles, blogs, image quotes, etc. to get the maximum viral reach + Another 7 Ways to Post! KEY TAKEAWAYS Start off with all the free platforms! You don’t need to spend lots of money on newspaper ads or pay-per-click. Facebook, Instagram, Twitter, Snapchat, YouTube, Podcasts, Webinars, Patreon, Quora, Reddit, etc. If you feel overwhelmed at the prospect, get an outsourcer or somebody who can do a bit of admin. Start with the platform you’re most established on. Populate all the other social media platforms with the bios and links from it. Use your posts from the last two months to populate the other platforms too! Would you rather have nine months to build a product and then have the product with no buyers or would you have natural followers, fans and buyers organically found over the previous nine months and then when you launch your product you’ve got hungry buyers ready? What content should I share? What’s my message? Express your truth within your niche, passionately! People can sense if you’re passionate, if you care, if you’ve taken time to research your niche, if you’re looking genuinely to solve problems. People can feel that and it can be done in your style! Try and find some kind of admin or outsourcer, now! That way you can take control of the platform which you gravitate towards and is within your niche. Post consistently! If you post around three times a week and maybe three times a day, it depends on your prolific nature as a commentator! It depends on your brand. If you’re an Interior Designer on Pinterest and Instagram with some nice pictures and text overlaid, then you could easily post three times a day. If you’re writing deep, well thought out articles, then one a week would do. Make it consistent! Post 70% about your business, your brand or your niche. 20% should be personal. 10% should be engagement-jacking, for example current affairs, something that encourages comments, reach, etc. If you get a lot of likes, comments, shares, reach, etc. social media platforms will reward you for more of that, Amazon too. If you get low reach, they’ll penalise you. There’s a real-time increase and decrease in reach. Every post, article, podcast, image quote is an asset. This asset could last decades! Post evergreen content, the internet’s still young! Plan your content in advance and post wisely. Don’t sell every other post. On Facebook, maybe I’ll offer my Podcast one every 50 posts. On my podcast, I’ll offer say for example, a free book every 50th episode. In emails, I may sell every 3-5 engagements. The more value I’ve given prior to given the offer, the better the sale goes. If I’m colder, I’m usually less effective. The more content you put out there, the more you’ll get back, including haters. Share the things in your life that you struggle with. Ones which you’ve battled, solved and overcome. When you share with vulnerability how you solved them and show that you cared to take time to reverse engineer what did work and what didn’t in order to pay it forward to others always gets really good engagement and commentary. People don’t action what they don’t believe so it has to be relatable to them. Seven steps, nine tips, five tricks. The step-by-step how to. If I said I was going to explain the meaning of life, you’d probably think it’s a bit of a big subject. However, if I said here’s seven tips to get happier, faster, it’s easier to assimilate. Don’t go for cheap, easy wins, they’re gimmicky. If everybody’s commenting on X and you turn the conversation around by commenting on Y then you’ll get a lot of reach and exposure. GDPR. I put a little post when everybody was emailing about their privacy policies. “The irony about it is that I’m getting more spam now about it then ever about it because of GDPR!” It got a lot of likes, reach and engagement and never would have worked unless everybody was talking about it. What do you stand for and what are you against? For example, follow Ricky Gervais and you’ll see he really hates cruelty against animals, especially dogs. 2-3 times a year. The Social Media Summit with Paul O’Mahony. I’ve partnered with one of the world’s experts in Social Media. A brand new event on the 7/8th July 2018 and the next 200 people who will take the next action and get the audiobook of Rethink Social Media this will get free tickets to this event in Peterborough at our Training Academy. Click on the links to buy the book, take a screenshot and email me at rob.moore@progressiveproperty.co.uk, if you’re one of the 200 then I’ll give you two free tickets! Social Media Summit. How to build your LinkedIn profile, stop wasting time and start making money on LinkedIn. We’ll teach you the same on Instagram, Messenger, with Bots, etc. Webinars too, we’ll teach you how to make a lot of money through these platforms. It’ll be personal so you can ask any questions you like! There’ll be keynote speeches, experts and also our mentees who are now our mentors who have built up their own personal brands and passing on that knowledge! BEST MOMENTS I’ve only started using LinkedIn in the last 16 months. I had around 16,500 followers and at first I didn’t know where they had come from! Then I realised it was the trickle down effect and I had the account open for eleven years. You’re best setting them up early. If you post only every two weeks but for ten years, you’re going to get brand, reach, exposure, lots of incoming leads and business and get very well known within your niche. People want to know a bit about you on a personal level, behind the curtain. They don’t care what you know till you know that they care. #real It’s nice to have variety, but you need to remain consistent with your brand. When you’re starting out, you’ll benefit from the algorithms and the reach and you’ll also be accessible to your fans and customers. Be accessible and engage! I try not to criticise anybody, if I’m worried about how I’ll come across then I’ll ask a question rather than make a statement. Pick things you believe in. Have your line which you’ll go to, but won’t cross. Mark Homer has started a petition to scrap tax on interest, nearly 20,000 signatures. Getting taxed on debt! [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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From the Vault: Rob interviews Louis Smith, Local Hero & Olympic Gymnast [Business, mindset, entrepreneur, disruptors]

From the Vault: Rob interviews Louis Smith, Local Hero & Olympic Gymnast [Business, mindset, entrepreneur, disruptors]

Louis Smith is an Olympic gymnast who specialises in the pommel horse. At this long interview, Louis talks about his personal journey, difficulties, challenges, biggest mistakes, advice he got, mentors and the way he practices.    [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

6 Kesä 20161h 32min

Caffeine Cast: The License to Print Money [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: The License to Print Money [Business, mindset, entrepreneur, disruptors]

On this caffeine cast, Rob talks about how you can de-risk failing in your business, cash flow difficulties or profit issues. How crowdsoursing can help you identify what your market needs and make your customers be involved in the creation process. Test your products or services, care for your customers, try to find out their pains, challenges, preferences and be prepared for success.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

3 Kesä 201615min

Rob interviews Founder of Renowned Childcare Brand Kiddicare and Serial Entrepreneur, Neville Wright [Business, mindset, entrepreneur, disruptors]

Rob interviews Founder of Renowned Childcare Brand Kiddicare and Serial Entrepreneur, Neville Wright [Business, mindset, entrepreneur, disruptors]

Neville Wright talks about his business “Kiddicare” and how he finally shifted into property. He talks about everything. His early days in the business, how he decided to start and the problems he faced. What were the challenges on the early years of the internet and the online shopping. How you can build trust with your customers and how it is to work with your wife as a partner. His big “wins”. Why the money come as a byproduct, so new entrepreneurs will not have to worry about that. When is the right time to sell your business and of course what the word “disruptive” means to him.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

30 Touko 20161h 10min

Caffeine Cast: Living Your Legacy Legend [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Living Your Legacy Legend [Business, mindset, entrepreneur, disruptors]

“What are you living today that rides the legacy of your life?”. What is the meaning, the purpose, the inspiration of your life? You need to live your dream day by day and contribute to other people, creating your legacy.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

27 Touko 201614min

How to Get Big Promotions & Payrises Fast [Business, mindset, entrepreneur, disruptors]

How to Get Big Promotions & Payrises Fast [Business, mindset, entrepreneur, disruptors]

On this episode, we focus on intrapreneurs and anyone who is in a career. What most people do and how they think about their job, salary and boss. Do’s and Dont’s on how to create value for your company, give and receive feedback, build your knowledge, grow and be needed. How to negotiate about your commissions and what you need to keep in mind before leaving your current job. Anything that you need to know in order to grow as an intrapreneur.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

23 Touko 201630min

Caffeine Cast: The Entrepreneurs Curse? [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: The Entrepreneurs Curse? [Business, mindset, entrepreneur, disruptors]

On this Caffeine Cast, Rob talks about our need for comparison. Comparison is the thief of joy. We always want more and more, we need to learn and grow but we also need to feel that we are satisfied and able to serve others. So, how can we manage this paradox of striving growth versus high self worth? Three short examples will help you balance these two and learn how to compare yourself to a past you, to your mentors and understand why celebrating little and often is the key for enjoying what you have done and being satisfied!   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

20 Touko 201614min

How to be a More Creative Disruptive Entrepreneur [Business, mindset, entrepreneur, disruptors]

How to be a More Creative Disruptive Entrepreneur [Business, mindset, entrepreneur, disruptors]

On this episodes Rob talks about creativity, what means to be creative and how you can achieve it. You don’t have to create something unique or to become the next big inventor to be creative. You just need to follow some simple steps, such as writing your thoughts, exercising or learning new things.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

16 Touko 201637min

Caffeine Cast: Single Biggest Function of a Leveraged Lifestyle [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Single Biggest Function of a Leveraged Lifestyle [Business, mindset, entrepreneur, disruptors]

On this caffeine cast, Rob explains why you need a VA or PA to help your business grow and be able to do the things you love.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

13 Touko 201613min

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