Disruptors17 Kesä 2018

Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]

Interview with Aston Merrygold, former member of JLS, one of the biggest ever boy bands with 10,000,000 records sold. Aston’s since been a judge on a dance talent show and appeared on Strictly Come Dancing. He’s appeared in adverts for Coca-Cola, Samsung and Tesco. Rob’s met with Aston at his dance studio in Vauxhall to discuss success, wealth, leveraging social media, reinventing your career and dealing with the business side of celebrity. KEY TAKEAWAYS You’re now pursuing a career as a solo artist, that must be different to working with your bandmates. I bet there’s upsides and downsides, do you want to talk about that Aston? Yeah, I guess the only real difference is the social. you'd be in a room with your friends, business partners, having a heated business discussion, everyone's got their own ideas and nothing ever arrives to arguments or blows, but from an outside perspective it can be quite awkward. It looks like we're going at each other, but that's just the passion. Now on my own, it's my way or the highway. I prefer it that way, 100%! I'm so thankful to the rest of the guys and my team, but now being on my own I can finally be myself and express myself fully, not contribute 25% to a four-piece. How do you want to be known and remembered, Aston? Well, I want to be remembered as one of the greats, and I think if you don't want that, then you're in the wrong industry. If I could have an eighth, a third or a slice of something someone like Michael Jackson had or Justin Timberlake, more recently. If I could get a slice of their success, I'd be more than happy! Music or dance specifically, or the fusion of both, Aston? Do you know what? I think it's just entertainment. People ask me what I do for a living, and I tell them entertainment. It's everything, music, from a writing perspective, from a performance perspective, dance-wise, acting, everything. I love everything to do with this industry. Working with business partners, sometimes that passion can overflow, sometimes you can fall out, how did you and your band learn to deal with and overcome that? To be honest, I don't know why, we just did! There was no learning process. As individuals we just wanted to fight the good fight. We would put it to each other like, "If we do this we could be here, if we do that we could be there..." It was all about where we needed to be. What was best for us as a collective. I was the youngest of the four so I tended not to take things as seriously, when it came to the business aspect I was more than happy to give my opinion and not back down, but ultimately I thought that was why we outsourced, hiring business managers, administrators and consultants, to make those decisions on our behalf. How much of it was agents and labels telling you what to do and how much of it was you saying, "Wait a minute, we want to do this." Well, I'd say about 50\50. We were trusted with our opinions which was great. There were times when we trusted the label, sometimes great, sometimes not so great. Just the way of the industry. Sometimes our hits which we didn't think would succeed were massive and other times the releases we thought would be huge just didn't hit the mark. Luck of the draw, half the time. We would have to trust our lives to these people and we had a great run, I think I can speak on behalf of myself and the boys when I say it was the best thing we'd ever done. So, from your position, why do you guys feel like you moved on? I think it was the perfect turn, I'm still in JLS, I'm always going to be in JLS, but we were young when we entered the industry, then we got our break. We're all now in our mid 20's, we've already had a fantastic career, we have time to pursue other dreams! Five albums take a lot of time, there's been a lot of tours and it was the thought of signing the deal for another five albums and being contracted all over again. Now we're all starting families, it seemed to us that we were at the top of our game, didn't want to overstay our welcome and then if we're welcome back then we're welcome back! We're more than happy with where JLS left.Was it scary, leaving the industry to try other things? Hell yeah! It was so scary, because I'd been cocooned. For the last 7/8 years I'd lived by the diary, having cars pick me up at certain times to take me to meetings and events at certain times. From life being handled by every aspect to getting the reigns back to my own life was definitely scary, but I was free. I got to start again with all the knowledge and wisdom of the industry which I didn't have before, it was a rush! You seem totally laid back about transitioning career and going from being massive to starting from scratch, Aston. What would you say to people who aren't as laid back as you and they're scared? Well, you can look at fear one or two ways; it can over could you and make you introverted, or you can take it upon yourself and admit it's scary. There's a difference jumping out of a plane with a parachute and without one. Regardless of whether you have one or not, it's scary. Jumping without one, it'll only ever end one way, with one you still have a safety net which may not work but at least you confront it and take it head on. Nowadays on Social Media you can be absolutely killed. One wrong remark or faux-pas and that could be your career done within a matter of hours, regardless of what's happened. It's as cut-throat as that. Once you realise and know that, life won't be so stressful! You might as well just be like, "Alright, well I'll try again." Is that faith? Is that belief in yourself? Is that confidence? Is that accepting of your industry and career and how it can be or is it all of those, Aston? It's all of them, it has to be. Sometimes I can see the bad sides of all those things within the industry and think you can be too confident. You might as well be naked on stage and say, "There you go, judge away." Has the industry changed you? Yeah, definitely. I used to go out with my mates from uni, early twenties, same as everyone else. The only difference was that I was I had money so we could really enjoy ourselves and the media perceived me to be showing off. What else would you be doing on a weekend with your friends from uni at that age, going out every night obviously! Do I have work tomorrow? Yeah of course, but I'm fine! So you've talked about these glass ceilings to smash through, what's your glass ceiling and how're you going to smash through it? The next glass ceiling is just getting music out there. Letting people know that I'm a solo artist now. Not many people know it. Music's based mainly online now, it's ever-changing and you can so quickly and easily get lost. It's me having the courage to step back and take a harder look at it and evaluating how I want to approach it. At first I was like, "Yeah I want to chuck anything out and do whatever." Whereas now I'm like, "Now I have to chuck it out in the right way." Do you think some of the purists struggle with how fast music and content are changing? Yes! I had a meeting the other day with a great friend of mine who works for a label and he got pissed off with me for talking on my phone. He said, "Stop talking, I've heard your stuff, let people hear it and decide!" Get your content out there. Whether 10 people here it or 10,000,000 people hear it, you'll effect change. People think they should wait for the perfect time but there is not perfect time. It's ever-changing, so fast paced! People are now starting to put their own truth out to the world. Podcasts, YouTube, Social Media, etc. People want honesty, but you're damned if you do and damned if you don't if when for example your niche is writing sad songs and you decide to write a happy one, some of your followers may disapprove but at least you're being authentic. Too often we aim to please everybody and don't want to be judged too harshly. A lot of people are really intrigued about the business side of your career, did you show an interest in that or did you just want to go and do entertainment? At first, I was definitely happy-go-lucky, thinking business was cool but then I'd get invited to an accounting meeting and I'd think, "Perfect..." Then the taxes came and I wanted to know who was taking my money! As it went on I wondered why hadn't they taught me about this at school? All these avenues and options, I don't know why it took me to reach a certain age for it to click. In the early stages money was coming in thick and fast, unreal! First I was partying, then I wanted to buy a house, then the business aspect start to get more real. Then I started to analyse why the volume of gigs in the first part of the year was more than the third part of the year, etc. I started to realise there was a business cycle behind it all. A preparation period, a release period, etc. A template every artist follows. People are launching from yesterday. "I'm gonna be in the studio tomorrow, everyone out there, check out this song that I posted last night." The rule book's been thrown out the window! Slade wrote a Christmas number one 40 years ago and they're still milking £500,000 per year from it! Cristiano Ronaldo gets €300,000 per tweet if he does a brand endorsement. There's some downsides to Social Media but if you want to set up a business or be an artist or creative, surely it's gotta be the best time in history?! You get a small tripod for £5, set your camera up, start singing or dancing or whatever and start selling products! Have you embraced all the Social Media, are you quite active? Instagram and visual things I love, things like Twitter, not so much. For me, Twitter's maybe 90% negative and 10% positive. You get a lot of opinions when people post music but aren't ready to perform in front of large crowds of people. You want to be true to your art and your work and you could spend 30 years crafting your work, never be perfect, get still always be judged by purist critics. Social Media today, you can dictate the terms. If you like the comments, get involved. If you hate it, turn it off, if you're an introvert you can do a podcast because nobody can see your face! There's ways around it now, there's lanes, avenues, ways people can really express themselves. Building multiple streams of income and making hay while the sun shines. I've seen a lot a lot of people who've become very successful and then relaxed. You never know when there could be another recession. In your world Aston, you can be the best and then you can be gone. Do you think about building income streams, having multiple business interest endorsements? What are your thoughts on streams of income and making hay while the sun shines? I'm 110% up for building these streams of income. As an artist I choose when I get paid. If I don't want to get paid, I don't go out and work. It doesn't work for me. You're never too successful! There's always bills to pay and people to provide for. We're sitting in one of my avenues now. There's always a bigger picture. I'd like ten of these, dotted around the country, dotted around the world. You've got a business partner in this venture. How important is having that business partner, what benefit have you got? It's nice to always have the other perspective, coming from a band it's nice to bounce ideas. At the same time, when I'm touring, I need someone to hold down the fort. If something comes up within the business which I can't handle straight away, he can handle that. It's nice having a business partner that's totally on your wavelength. Gold dust! People say you shouldn't go into business with friends. I say life's too short to go into business with people purely for commercial benefit and not enjoy your time together, especially if you succeed. Surely, you'd want to succeed with your friends and people you care about?! If they're true friends, you'll never run into any worries. They'll all eventually show their true colours. The best advice you've ever received, if you can remember it? From Seal, actually. One of the greats. He told me, "Enjoy it." Regardless of whether you're performing in front of 50 people at a local concert or 50,000 in an arena, enjoy it. We're all rushing everything we ever do, so slow down, soak it up. Worst advice? Honestly, I've never had bad advice. If I've ever had advice which didn't go according to plan, I'd learn from it, which would be invaluable anyway. Going against my gut always bites me. A myth about the industry or a celebrity or someone in the media which most people don't know about? When you get £1,000,000 you don't actually get £1,000,000! Why didn't they teach you in school that if you're an employee, when you get paid, you lose 40% to tax?! Management, agents, staff, whomever it may be, they all get a slice too. So once all of the overheads are cleared you're left with around £200,000/£300,000... Don't ever believe the newspapers! If I did six or seven of those gigs, then I'd be looking at earning that kind of money. Anything you strongly believe in the world that you'd like to change and put your stamp on? The Social Media is such a curse and such a blessing at the same time. People use it for so much good but at the same time you have to filter through so much rubbish and negativity to find any scrap of it. I'd like to put more filters and choice for people. The theme that's emerged in this interview is that there's two sides to this reality. Social media is a bit negative, but we can put our products and content out to the world in five minutes. Celebrity's all good or celebrity's all bad... There's a choice. You can always choose how you look at things and approach them. What does the word disruptive mean to you? Now? A four-and-a-half-month old baby screaming at 2am! Personally, for me being disruptive is probably more of a good thing. Music is always disrupting the airways and people's vision and hears. Music that disrupts popular, conventional music creates its own undefined genre. I enjoy proving that there aren't any rules! BEST MOMENTS The best thing about building a dance studio underneath a railway bridge is that there’s no sound restrictions, so if clients want to have their music playing at top volume, they can. It's good that clients hear music going on when they arrive, if it was silent then it'd feel like something was wrong. The smell adds to it too! I never felt the need to push buttons. If someone was feeling a bit tender over a business decision or something similar, I'd tend to back off and give them some time and space. There's no ceiling. Every ceiling you see is made of glass and if you don't smash through it then you're going to get stuck. I'm going to invest in myself instead of waiting for years for the knock on the door from the big label. Everybody's putting their stuff out through their own means. That one bad review out of the 1,000 decent ones really doesn't matter! Don't fixate on it. If I sit out home all day, doing nothing, it's not long before the phone stops ringing. I have to go out, make myself known, do shows, take appointments, etc. because if I don't do it now then my family will be in trouble. Focus yourself on what you've got, not what you've not got. I realised Social Media was a daily thing. Instagram, Twitter, people wanted to see all of you, not just the music. Sometimes I would grow my hair for campaigns, sometimes you'd see a yearly cycle within a day! As you said, happiness is a choice. Now it feels like, well that's just common sense, why would I not want to be happy? It's quite alluring and tempting, the gossip, the bad news, it's an attractive thing for some people. When my little boy came along, I thought he needs everything I didn't have when I was growing up, regardless of whether I can buy it right now or not. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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Rihanna is now officially a billionaire! [Business, mindset, entrepreneur, disruptors]

It’s official Rihanna is now worth 1.2 billion! Why should you care? Because if people understood the tactics and mindsets of billionaires they would actually end up being able to create more value for the world. KEY TAKEAWAYS Rob doesn’t believe people understand how to create sustainable money and how to create sustainable income. If they did, there would be more billionaires in the world creating a better place to live in. Rhianna has commercialised and monetised her personal brand and it is the success of this that has actually created most of her wealth. BEST MOMENTS “Most of her money has come from her personal brand” “I think the world needs more billionaires” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

26 Elo 202114min

RANT: A Levels DO NOT Matter! [Business, mindset, entrepreneur, disruptors]

At the time, exam results feel like the most important measure of whether you, or your children, are and will continue to be successful in life. But Rob says this is the wrong attitude to have! KEY TAKEAWAYS If you want to be an entrepreneur, be creative, be your own boss and leader, then GCSE’s and A-levels do not matter. They were created for an industrial age and are out of date. There are so many skills you will need to learn after school to be successful, and tons of things you learnt in school that are completely useless to help you be successful in life. BEST MOMENTS “GCSE’s and A-levels are for an industrial age, they are out of date” “The school system needs to change” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

24 Elo 202111min

6 Ways to LEVERAGE BIG & Get More Done in Less Time & Scale Fast [Business, mindset, entrepreneur, disruptors]

Rob wrote one of the best-selling business books in the UK called ‘Life Leverage’ so has a lot to say on the matter! Listen in to today’s episode for some non-conventional wisdom where Rob tells you not just one, but SIX ways you can get more done in less time; giving yourself more freedom to do what you want to do. KEY TAKEAWAYS You can’t get big, in business and in life, on your own, you need to learn to leverage. You can’t cheat time but you can leverage time. There are two keys way to do this, either getting more out of YOUR time or leveraging others to get more out of their time for you. Rob likes to work at times where there are no interruptions. It’s in this time, he focuses on his key result areas and income generating tasks as he can just ‘get his head down’ and focus. Great entrepreneurs are usually generalists, so surround yourself with experts and leverage their expertise and time. No human was ‘born with money’. But humans are innately resourceful, use this resourcefulness to leverage other people. Software, systems and automations are easy ways to leverage your business. It doesn't always have a cost involved, you can simply create a system or process for others to follow for example. BEST MOMENTS “You can’t cheat time but you can leverage it” “I love to work where there’s no interruptions” “Other people’s time is the greatest form of leverage” “Other peoples money is a great way to grow your business” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

22 Elo 202133min

BREAKING NEWS - AstraZeneca CEO Most Paid Exec. on FTSE 100 [Business, mindset, entrepreneur, disruptors]

The AstraZeneca CEO is officially the highest paid executive in the UK. He earned 15.5 million pounds in the last year. Is this right or wrong? Rob discusses. KEY TAKEAWAYS Is it right or fair that in a pandemic where so many people have suffered, financially and medically, for someone to be paid that much? However, Astra Zeneca claim they aren’t making a profit on selling the vaccine. Good entrepreneurs thrive with problems. Solving problems is an entrepreneurs job, the bigger the problem, the bigger the pay check. BEST MOMENTS “I think it’s important to get your information correct” “This news will piss a lot of people off” “You need to create meaningful solutions to those problems” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

20 Elo 202114min

Our Most Disruptive Moments! Reflecting on 700 Episodes [Business, mindset, entrepreneur, disruptors]

TDE has reached its 700th episode! What an incredible milestone. Listen in to this very special episode full of some of the very best moments of the past 699 shows, including Rob’s fresh take on some of these moments and his thoughts now on what was discussed. KEY TAKEAWAYS Rob has been told time and time again that billionaires didn’t set out to make lots of money. But Rob doesn’t believe this can be entirely true, you can’t become that successful and that rich without focusing on numbers and the money. If it wasn’t about the money they would give it all away. People limit themselves with what has already been done. You have to believe in what you are doing for yourself in order to succeed. A criticism often given towards the rich is that they aren’t balanced in their life. But we are all unbalanced, even those striving for balance as a goal. None of us are balanced so be clear about where you want to put your focus and energy. The best business model is the one you love doing. Find the thing you love, turn your vocation into money. Anything that is new is hard. Because you don’t have the experience or skills and therefore you don’t have the confidence. Once you know it then it is no longer new nor is it hard. Don’t be defined by your pain or your failures. They are just a part of your journey and they don’t define you as a person. Money doesn’t define you as a person. Good people make money, bad people make money. Some bad people are rich but also a lot of bad people are poor. Money is just that, money, it doesn’t have its own moral value. BEST MOMENTS “To make that kind of money you have to be good with numbers” “Sometimes the lazy call the inspired obsessed” “If you tell yourself things are hard then you stop yourself from doing it” “There’s no honour in starving for your art” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

19 Elo 202141min

South Parks $900 Million Dollar Deal! [Business, mindset, entrepreneur, disruptors]

South Park have just announced they are doing a 7-season deal including movies, but why should you care about this? Rob talks about why you should and how it is only a positive thing! KEY TAKEAWAYS It’s positive and empowering to think that you can be creative, be disruptive and there is no limit to what can be achieved. Rob is sure that the creators of south park never expected to do a billion-dollar deal for creating art, using their passion and humour and simply doing what they love. Turn your passion into your profession, your message into your mission. These are the greatest business models. You gain the most by creating value to society and the world. Figure out what people want and value. BEST MOMENTS “Love what you do and do what you love” “You can’t take money from billionaires” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

17 Elo 202114min

JP Sears: How to Build a Brand & Social Media Empire [Business, mindset, entrepreneur, disruptors]

Lifecoach, internet sensation and hilariously funny comedian, JP Sears joins the show again today to talk about how the pandemic has impacted him and his comedic career. Together, they discuss the importance of using your brand for good, why multiple streams of income offer both security and opportunity and why the goodness of humanity is the strongest force of nature. KEY TAKEAWAYS If your brand is not changing that means it is not growing. Use your brand as a force for good. As the world continues to change your brand may shift and evolve along with you. Taking risks is a huge step to growth, relatability and desirability for you and your brand. Necessity is the mother of business. One of the blessings of covid is that it has brought people's attention to where it needed to be. The importance of having multiple streams of income has become more apparent. Having multiple streams of income is security and opportunity. Know where your values are and where you should focus the large majority of your attention. You can then focus small amounts of time on other income-generating tasks that offer you security so that if something hits one of your income sources, you are still financially secure. Self-responsibility and sovereignty have to be the backbone of anybody on social media. Don’t let social media be your backbone, or else you might break your back and you are not going to be as robust as you can. Stay playful and childlike. As you get older, become more of a child than you already are. Let yourself be full, be goofy and worry even less about what people are thinking of you. The older we get, the more maturity we have to allow ourselves to be childlike. When you look around at humanity, you will see so many brave people who are awake and who are brave enough to get their points of view from themselves. The goodness of humanity is the strongest force of nature. The force of good that naturally flows through people is flowing strong. BEST MOMENTS “I do comedy in the name of freedom.” “One of the biggest mistakes I made for a long time was underestimating the legitimate business side that social media can offer you.” “Freedom is important to me.” “None of us can predict the future but what we do know is, if you are building a mansion in somebody else's backyard, you don’t own that equity.” “We all need to do our best to contribute to positive change in the world.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUEST JP Sears is an American life coach and internet comedian. He is known for his satirical parodying of veganism, gluten-free ads, new age beliefs, social justice warriors and other "modern hippy" topics with his video series Ultra Spiritual. He is the author of the satirical book How to Be Ultra Spiritual: 12-1/2 Steps to Spiritual Superiority. He gave a talk on TEDx titled "Saying YES! to your Weirdness" that was uploaded to the channel TEDxTalks on 19 July 2017. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

15 Elo 20211h 8min

How To Create Great Content (7 Ways) [Business, mindset, entrepreneur, disruptors]

Over the last seven years, during which he has become a decamillionaire, Rob has spent considerable amounts of time in the social media arena and created thousands of videos, lives and pieces of content. He knows exactly what works developing and adapting the best types of content to get a shareable response to go viral. In this episode he shares a brilliant model of content that gets great engagement every time, generates interest and creates leverage KEY TAKEAWAYS The model ‘This is what I did, this is what I learnt’ is a way to take your great results and your brags and credibility and teach others what you learnt turning a brag into content It’s really good granular content because you have actually been through it You get to brag through it without actually bragging ‘it’s a brag without a brag’ The best form of content is when you merge what you’ve done with what you’ve learnt doing it People love behind the scenes content especially when it’s about your story Interviews are a dynamic way to vary your content Conversations with peaks and troughs between two interesting people make great podcasts If you want to maximise your time and your income through social media you need to create leverage Contrarian content that goes against the grain will generate interest that goes viral Create surprise in your content, observe the masses and do the opposite If you want to be an entrepreneur its being opposite from the masses BEST MOMENTS ‘It’s one of the best ways to create content’ It’s frigging good content because you’ve actually done it and it’s actually real’ ‘They love the stuff they don’t usually see, the behind-the-scenes content’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

12 Elo 202115min

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