Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]
Disruptors17 Kesä 2018

Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]

Interview with Aston Merrygold, former member of JLS, one of the biggest ever boy bands with 10,000,000 records sold. Aston’s since been a judge on a dance talent show and appeared on Strictly Come Dancing. He’s appeared in adverts for Coca-Cola, Samsung and Tesco. Rob’s met with Aston at his dance studio in Vauxhall to discuss success, wealth, leveraging social media, reinventing your career and dealing with the business side of celebrity. KEY TAKEAWAYS You’re now pursuing a career as a solo artist, that must be different to working with your bandmates. I bet there’s upsides and downsides, do you want to talk about that Aston? Yeah, I guess the only real difference is the social. you'd be in a room with your friends, business partners, having a heated business discussion, everyone's got their own ideas and nothing ever arrives to arguments or blows, but from an outside perspective it can be quite awkward. It looks like we're going at each other, but that's just the passion. Now on my own, it's my way or the highway. I prefer it that way, 100%! I'm so thankful to the rest of the guys and my team, but now being on my own I can finally be myself and express myself fully, not contribute 25% to a four-piece. How do you want to be known and remembered, Aston? Well, I want to be remembered as one of the greats, and I think if you don't want that, then you're in the wrong industry. If I could have an eighth, a third or a slice of something someone like Michael Jackson had or Justin Timberlake, more recently. If I could get a slice of their success, I'd be more than happy! Music or dance specifically, or the fusion of both, Aston? Do you know what? I think it's just entertainment. People ask me what I do for a living, and I tell them entertainment. It's everything, music, from a writing perspective, from a performance perspective, dance-wise, acting, everything. I love everything to do with this industry. Working with business partners, sometimes that passion can overflow, sometimes you can fall out, how did you and your band learn to deal with and overcome that? To be honest, I don't know why, we just did! There was no learning process. As individuals we just wanted to fight the good fight. We would put it to each other like, "If we do this we could be here, if we do that we could be there..." It was all about where we needed to be. What was best for us as a collective. I was the youngest of the four so I tended not to take things as seriously, when it came to the business aspect I was more than happy to give my opinion and not back down, but ultimately I thought that was why we outsourced, hiring business managers, administrators and consultants, to make those decisions on our behalf. How much of it was agents and labels telling you what to do and how much of it was you saying, "Wait a minute, we want to do this." Well, I'd say about 50\50. We were trusted with our opinions which was great. There were times when we trusted the label, sometimes great, sometimes not so great. Just the way of the industry. Sometimes our hits which we didn't think would succeed were massive and other times the releases we thought would be huge just didn't hit the mark. Luck of the draw, half the time. We would have to trust our lives to these people and we had a great run, I think I can speak on behalf of myself and the boys when I say it was the best thing we'd ever done. So, from your position, why do you guys feel like you moved on? I think it was the perfect turn, I'm still in JLS, I'm always going to be in JLS, but we were young when we entered the industry, then we got our break. We're all now in our mid 20's, we've already had a fantastic career, we have time to pursue other dreams! Five albums take a lot of time, there's been a lot of tours and it was the thought of signing the deal for another five albums and being contracted all over again. Now we're all starting families, it seemed to us that we were at the top of our game, didn't want to overstay our welcome and then if we're welcome back then we're welcome back! We're more than happy with where JLS left.Was it scary, leaving the industry to try other things? Hell yeah! It was so scary, because I'd been cocooned. For the last 7/8 years I'd lived by the diary, having cars pick me up at certain times to take me to meetings and events at certain times. From life being handled by every aspect to getting the reigns back to my own life was definitely scary, but I was free. I got to start again with all the knowledge and wisdom of the industry which I didn't have before, it was a rush! You seem totally laid back about transitioning career and going from being massive to starting from scratch, Aston. What would you say to people who aren't as laid back as you and they're scared? Well, you can look at fear one or two ways; it can over could you and make you introverted, or you can take it upon yourself and admit it's scary. There's a difference jumping out of a plane with a parachute and without one. Regardless of whether you have one or not, it's scary. Jumping without one, it'll only ever end one way, with one you still have a safety net which may not work but at least you confront it and take it head on. Nowadays on Social Media you can be absolutely killed. One wrong remark or faux-pas and that could be your career done within a matter of hours, regardless of what's happened. It's as cut-throat as that. Once you realise and know that, life won't be so stressful! You might as well just be like, "Alright, well I'll try again." Is that faith? Is that belief in yourself? Is that confidence? Is that accepting of your industry and career and how it can be or is it all of those, Aston? It's all of them, it has to be. Sometimes I can see the bad sides of all those things within the industry and think you can be too confident. You might as well be naked on stage and say, "There you go, judge away." Has the industry changed you? Yeah, definitely. I used to go out with my mates from uni, early twenties, same as everyone else. The only difference was that I was I had money so we could really enjoy ourselves and the media perceived me to be showing off. What else would you be doing on a weekend with your friends from uni at that age, going out every night obviously! Do I have work tomorrow? Yeah of course, but I'm fine! So you've talked about these glass ceilings to smash through, what's your glass ceiling and how're you going to smash through it? The next glass ceiling is just getting music out there. Letting people know that I'm a solo artist now. Not many people know it. Music's based mainly online now, it's ever-changing and you can so quickly and easily get lost. It's me having the courage to step back and take a harder look at it and evaluating how I want to approach it. At first I was like, "Yeah I want to chuck anything out and do whatever." Whereas now I'm like, "Now I have to chuck it out in the right way." Do you think some of the purists struggle with how fast music and content are changing? Yes! I had a meeting the other day with a great friend of mine who works for a label and he got pissed off with me for talking on my phone. He said, "Stop talking, I've heard your stuff, let people hear it and decide!" Get your content out there. Whether 10 people here it or 10,000,000 people hear it, you'll effect change. People think they should wait for the perfect time but there is not perfect time. It's ever-changing, so fast paced! People are now starting to put their own truth out to the world. Podcasts, YouTube, Social Media, etc. People want honesty, but you're damned if you do and damned if you don't if when for example your niche is writing sad songs and you decide to write a happy one, some of your followers may disapprove but at least you're being authentic. Too often we aim to please everybody and don't want to be judged too harshly. A lot of people are really intrigued about the business side of your career, did you show an interest in that or did you just want to go and do entertainment? At first, I was definitely happy-go-lucky, thinking business was cool but then I'd get invited to an accounting meeting and I'd think, "Perfect..." Then the taxes came and I wanted to know who was taking my money! As it went on I wondered why hadn't they taught me about this at school? All these avenues and options, I don't know why it took me to reach a certain age for it to click. In the early stages money was coming in thick and fast, unreal! First I was partying, then I wanted to buy a house, then the business aspect start to get more real. Then I started to analyse why the volume of gigs in the first part of the year was more than the third part of the year, etc. I started to realise there was a business cycle behind it all. A preparation period, a release period, etc. A template every artist follows. People are launching from yesterday. "I'm gonna be in the studio tomorrow, everyone out there, check out this song that I posted last night." The rule book's been thrown out the window! Slade wrote a Christmas number one 40 years ago and they're still milking £500,000 per year from it! Cristiano Ronaldo gets €300,000 per tweet if he does a brand endorsement. There's some downsides to Social Media but if you want to set up a business or be an artist or creative, surely it's gotta be the best time in history?! You get a small tripod for £5, set your camera up, start singing or dancing or whatever and start selling products! Have you embraced all the Social Media, are you quite active? Instagram and visual things I love, things like Twitter, not so much. For me, Twitter's maybe 90% negative and 10% positive. You get a lot of opinions when people post music but aren't ready to perform in front of large crowds of people. You want to be true to your art and your work and you could spend 30 years crafting your work, never be perfect, get still always be judged by purist critics. Social Media today, you can dictate the terms. If you like the comments, get involved. If you hate it, turn it off, if you're an introvert you can do a podcast because nobody can see your face! There's ways around it now, there's lanes, avenues, ways people can really express themselves. Building multiple streams of income and making hay while the sun shines. I've seen a lot a lot of people who've become very successful and then relaxed. You never know when there could be another recession. In your world Aston, you can be the best and then you can be gone. Do you think about building income streams, having multiple business interest endorsements? What are your thoughts on streams of income and making hay while the sun shines? I'm 110% up for building these streams of income. As an artist I choose when I get paid. If I don't want to get paid, I don't go out and work. It doesn't work for me. You're never too successful! There's always bills to pay and people to provide for. We're sitting in one of my avenues now. There's always a bigger picture. I'd like ten of these, dotted around the country, dotted around the world. You've got a business partner in this venture. How important is having that business partner, what benefit have you got? It's nice to always have the other perspective, coming from a band it's nice to bounce ideas. At the same time, when I'm touring, I need someone to hold down the fort. If something comes up within the business which I can't handle straight away, he can handle that. It's nice having a business partner that's totally on your wavelength. Gold dust! People say you shouldn't go into business with friends. I say life's too short to go into business with people purely for commercial benefit and not enjoy your time together, especially if you succeed. Surely, you'd want to succeed with your friends and people you care about?! If they're true friends, you'll never run into any worries. They'll all eventually show their true colours. The best advice you've ever received, if you can remember it? From Seal, actually. One of the greats. He told me, "Enjoy it." Regardless of whether you're performing in front of 50 people at a local concert or 50,000 in an arena, enjoy it. We're all rushing everything we ever do, so slow down, soak it up. Worst advice? Honestly, I've never had bad advice. If I've ever had advice which didn't go according to plan, I'd learn from it, which would be invaluable anyway. Going against my gut always bites me. A myth about the industry or a celebrity or someone in the media which most people don't know about? When you get £1,000,000 you don't actually get £1,000,000! Why didn't they teach you in school that if you're an employee, when you get paid, you lose 40% to tax?! Management, agents, staff, whomever it may be, they all get a slice too. So once all of the overheads are cleared you're left with around £200,000/£300,000... Don't ever believe the newspapers! If I did six or seven of those gigs, then I'd be looking at earning that kind of money. Anything you strongly believe in the world that you'd like to change and put your stamp on? The Social Media is such a curse and such a blessing at the same time. People use it for so much good but at the same time you have to filter through so much rubbish and negativity to find any scrap of it. I'd like to put more filters and choice for people. The theme that's emerged in this interview is that there's two sides to this reality. Social media is a bit negative, but we can put our products and content out to the world in five minutes. Celebrity's all good or celebrity's all bad... There's a choice. You can always choose how you look at things and approach them. What does the word disruptive mean to you? Now? A four-and-a-half-month old baby screaming at 2am! Personally, for me being disruptive is probably more of a good thing. Music is always disrupting the airways and people's vision and hears. Music that disrupts popular, conventional music creates its own undefined genre. I enjoy proving that there aren't any rules! BEST MOMENTS The best thing about building a dance studio underneath a railway bridge is that there’s no sound restrictions, so if clients want to have their music playing at top volume, they can. It's good that clients hear music going on when they arrive, if it was silent then it'd feel like something was wrong. The smell adds to it too! I never felt the need to push buttons. If someone was feeling a bit tender over a business decision or something similar, I'd tend to back off and give them some time and space. There's no ceiling. Every ceiling you see is made of glass and if you don't smash through it then you're going to get stuck. I'm going to invest in myself instead of waiting for years for the knock on the door from the big label. Everybody's putting their stuff out through their own means. That one bad review out of the 1,000 decent ones really doesn't matter! Don't fixate on it. If I sit out home all day, doing nothing, it's not long before the phone stops ringing. I have to go out, make myself known, do shows, take appointments, etc. because if I don't do it now then my family will be in trouble. Focus yourself on what you've got, not what you've not got. I realised Social Media was a daily thing. Instagram, Twitter, people wanted to see all of you, not just the music. Sometimes I would grow my hair for campaigns, sometimes you'd see a yearly cycle within a day! As you said, happiness is a choice. Now it feels like, well that's just common sense, why would I not want to be happy? It's quite alluring and tempting, the gossip, the bad news, it's an attractive thing for some people. When my little boy came along, I thought he needs everything I didn't have when I was growing up, regardless of whether I can buy it right now or not. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Jaksot(1192)

The Three Foundations Of Sustained And Scaled Success [Business, mindset, entrepreneur, disruptors]

The Three Foundations Of Sustained And Scaled Success [Business, mindset, entrepreneur, disruptors]

“Many people can be successful for a short time but not everybody can be successful for a lifetime” If you want to make your success last you your entire lifetime, then listen in to today’s podcast as Rob discusses the three traits you need to have in order to achieve this. Learn how discovering your purpose can set you on the right path as well as finding out the importance of clarity and courage.    KEY TAKEAWAYS  There is nothing more magnetic and attractive for you when it comes to achieving both your vision and mission than having a purpose. Other people in both your business life and private life are likely to be attracted to you and drawn to you if you have a clear purpose. Having a purpose is being undeniably on the right path to achieve your vision. It is clear to all those who encounter you that you are moving towards your purpose, with purpose and on purpose.    It is okay to not immediately know or recognise your own purpose. You will not wake up one morning with a sudden realisation or epiphany of a life-changing definition of who you are and your purpose on this earth. It is likely that you will go on a journey towards that moment. You may start small and throughout your journey, you may grow beyond your specific niche, the longer it takes the more meaningful it is because the more people you can potentially serve.    The second foundation is clarity. Clarity is your vision and mission statement along with your values and your message. Anything that you feel confused about will transpire to your market. Therefore, they will not jump into your community and give their money to you when it is time for a fair exchange. Clarity removes friction, and a lack of clarity increases friction.    Courage is the ability to face the things that scare you the most that are in the way of your vision through your mission. Courage is embracing the fact that some people may dislike you and what you stand for, and going headlong into that. Take those hard but necessary actions and decisions and act on them with courage even if it may cause upset to some people. Don’t make your decisions based on fear, fear is a trap.    Start thinking about decisions and actions to take towards your vision and mission that are not solely based on profit or fear. Instead, make some decisions that are based on abundance, growth and sustainability rather than the short term solution. This takes courage.  BEST MOMENTS  “You know it, and the world knows it.”   “Most people can be successful for a short time, but not everybody can be successful for a lifetime.”    “Freedom is the courage to be disliked. If you don’t have the courage to be disliked you are always trapped by behaving and pandering to what other people will think about you.”   SHOUTOUTS Phillipa Smart-  To Be Smart Design And Brand Agency. “Unique branding/rebranding to set you apart and supercharge your sales.” Phone: 07912842060 Email: Phillipa@besmartdesign.co.uk   Tom Soane-  The Anonymous Landlord Podcast: The podcast that helps people scale their property business. https://theanonymouslandlord.podbean.com/   Sally Marie-  Sally helps you look after your spiritual, physical and mental well being wherever you are.  https://www.wellbeinganywhere.com/   Craig Schulze: Founder of the one shop movement, helping with inspiration and education to live life with passion and purpose.  https://craigschulze.com/   Anna Geary: Podcast: Marketing Made Easy  Podcast aimed at helping you to market your business or brand.  https://open.spotify.com/show/05YexonyQ5vO40dG26B76z   George Wilkinson: Book: Thrive: 7 Steps To Successful Self Leadership. (Released 17th September 2020) Email: wilkinsongd@gmail.com Pre Order: https://static.amazon.co.uk/Thrive-7-Steps-Successful-Self-Leadership-ebook/dp/B08GZK55XJ   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

10 Syys 202021min

RANT: How Many Hours do You REALLY Need to Work? [Business, mindset, entrepreneur, disruptors]

RANT: How Many Hours do You REALLY Need to Work? [Business, mindset, entrepreneur, disruptors]

How many hours a day do you actually spend doing deep-dive, productive work? Join Rob today as he details how many hours you actually need to work and how you can stop yourself getting distracted. Learn today how whilst you may think you are working for 8 hours a day, you are probably working far less than that, how entrepreneurs can productively work just 3-5 hours a day and how to stop yourself giving in to the urge of distraction.   KEY TAKEAWAYS Being a workaholic can be characterised as working for the sake of working or feeling like you have always got to and want to work. Workaholism can cause friendships, family connections and doing things that make you happy that aren’t reliant on external validation or progress to be sacrificed.   If you are usually at work for eight hours a day but are only doing deep-dive work for 20% of that time then this is called active procrastination. You are essentially convincing yourself that you are working when you’re not. This is as dangerous as passive procrastination.   If you are an entrepreneur you should aim to do between 3-5 hours of work a day. Make sure these hours are high quality where you are focused, not distracted and all your unnecessary devices are switched off. Push through your desires to become distracted so that you can train your mind to concentrate.   Many people think that meditation is emptying your thoughts when actually it is learning the ability to control the thoughts that you have. It is mastering the ability to think about nothing and is essentially the technique of intense concentration.   Good, meaningful, deep work trains you to concentrate and resist all the urges you have to give in to distraction. Taking time away from social media will open your eyes to how many urges you have given into previously. Sitting still for 15 minutes and counting how many urges you have to check your phone or social media is likely to shock you.   BEST MOMENTS “I don’t really fear the unknown as much as other people, I quite enjoy it, it excites me.” “If you work eight hours a day, how many of those are productive?” “Meditation is the power of concentration.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

8 Syys 202021min

Creativity, Innovation & The Myth of The ‘Pivot' [Business, mindset, entrepreneur, disruptors]

Creativity, Innovation & The Myth of The ‘Pivot' [Business, mindset, entrepreneur, disruptors]

Discover what it means to be creative and innovative and how to discover your inner genius as Rob is joined by one of the UK’s most in-demand public speakers Ryan Pinnick. Together they discuss how we were all born to be innovative, how part of life is to discover our own individual gifts and talents and why there is no greater spiritual quality than dedicating your life to serving others.   KEY TAKEAWAYS We were born to innovate. If we look at the current state of the world today, it is clear that we need people to be innovative to come up with solutions for some serious problems. People underestimate their intuitive and imaginative ability to come up with solutions when they proactively want to or they have to. In the education system, we are told to follow a certain standard and to not make mistakes, innovation is about asking mistakes. It is no wonder most of the population are afraid of innovation.   Everybody has natural gifts and talents and part of our life is to discover what those are. Through the process of creating and failing small, you then start to pay attention to what inspires you and what brings you gratitude. Everybody has an inner genius and our inner spirit can talk to us through intuition and imagination. Mental and emotional wellbeing is symptomatic of how connected we are authentic to that guiding spirit.   Innovation is just a series of ongoing tests and is a sign of progress. However, many people seem to think that innovation has to be something that changes the world. They think that creativity and innovation are really big events, out of reach for most people. However, most people that have been successfully innovative they have done so by testing regularly or stumbled upon the solution by accident.   There is not a greater quality of spirituality than dedicating your life to serving others. Genius is serving people with your natural gifts and talents. Being a creator requires a degree of mental, emotional and spiritual mastery and when you can get those blends at a reasonable balance people will be surprised what they can create and achieve in their lives, and the problem that they can solve.   You will be the most creative when you are serving people. When you serve vast numbers of people you are committed to creativity, evolution and innovation because you have accountability. There is something deep within us that attributes our value to service. You will feel high worth when you are of value to others and fulfilment, happiness and self-worth is being valuable.   A service is a fundamental act of creativity that gets the person out of self. Once you get out of self you can no longer be addicted. A service is an act of spirit and self is an act of separation. If there is an opportunity to create in service which serves as some purpose, then it can be defined as life mastery. If you can serve others through creating intuitively from your genius then you will be richly rewarded in many ways.   BEST MOMENTS “I believe we are all born to create.”   “What makes your soul sizzle?”   “Thoughts become intuition, intuition becomes action and action becomes things. You cannot just imagine stuff and expect it to happen.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   ABOUT THE GUEST Ryan Pinnick is the Founder and CEO of SuperGenius, a training and mentoring business based in London with clients around the world. In the last 3 years, Ryan has presented more than 100 workshops to over 18,000 people empowering them to unleash their Genius and Master Self Awareness. At the age of 26, Ryan quit a successful corporate job to start his first business. The first 4 years were just like anyone else’ with many ups and downs. At 30 he applied a revolutionary self-awareness methodology to his businesses and that’s when he realised that the secret to success wasn’t in tactics but in mastering self-awareness. Since then Ryan has successfully generated millions of pounds in revenue for his businesses and his clients by helping them overcome self-sabotage and unleashing their Genius. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

6 Syys 20201h 12min

6 Ways to Grow Your Social Media For Free [Business, mindset, entrepreneur, disruptors]

6 Ways to Grow Your Social Media For Free [Business, mindset, entrepreneur, disruptors]

Are you looking to expand your social media presence but wondering where to start? Join Rob in this new episode as he discusses how you can organically grow your social media platform. Learn the importance of ensuring you have profiles on each and every social media platform available, how to post consistent content as well as how to get the social media algorithms on your side.   KEY TAKEAWAYS Make sure you have active profiles on each of the available social media platforms. Whilst you may not spend a lot of your time on some of the channels so as to avoid spreading yourself too thin, you should have them all set up. The reason being is to appeal to a wide demographic of potential customers. Profiles on some platforms rank really well on Google, therefore the more social media accounts you set up, the higher you rank on Google.   Start posting consistent content on your favourite social media platform. You want to get steady and consistent on your main channels. Repurpose content across all your platforms. You will only need to record the content once, and you are able to utilise this across your platforms to get maximum reach for that one piece of content.   Whilst it is beneficial to repurpose the same content across each platform you are on, it may not be the exact fit for each social media profile. For example, performing a sound bite on a TikTok may not translate well to your Facebook profile. The apex of being a social media influencer is being able to create and post unique content for each different social media platform.   Some social media platforms’ algorithms will only reach up to 3% of your audience. This essentially means that there will be large amounts of your followers that will never see your content. Getting them to view your content on other platforms will increase their chance of engaging with you. Things such as posting at different times and changing your background all help to reawaken the algorithm and reach those dormant followers.   BEST MOMENTS “The peak of social media dominance is unique content per platform.” “People find social media, content marketing and building a personal brand really overwhelming.” “Some people say, well what’s the point in having people follow you on more than one social media account.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

3 Syys 202027min

RANT: How to Get Your Mojo Back [Business, mindset, entrepreneur, disruptors]

RANT: How to Get Your Mojo Back [Business, mindset, entrepreneur, disruptors]

Have you lost your passion for business? Are you wondering how you can get your mojo in entrepreneurship back? Today Rob gives you his six top tips on how to get your mojo back and allow your business to keep thriving even during these difficult times. Rob discusses why having a clear vision can help you refocus, why it is important to remember why you started in the first place as well as the importance of surrounding yourself with empowering people. KEY TAKEAWAYS Have a clear vision, and then a mission to deliver that vision. When you are not really sure what it is you are doing and what your purpose as an entrepreneur is then you will become distracted, lost and left wondering why you are doing this. When you become lost, distracted or frustrated tune back into your vision and get back into that frequency which will help you get back on track.   Remember why you started your business in the first place. When you are doing your admin, managing everyone or things have been rocked during the lockdown, you can lose sight as to why you started in the first place. Remember that burning driver and bigger reason which will help refocus you and get you motivated again.   Make sure you are having empowered, inspiring and energetic conversations with people. Are the people around you lifting you up and supporting you? This is vital. If you don’t have that, you don’t have energy and if you don’t have the energy you don’t have velocity and momentum. Your energy is everything in entrepreneurship so you need to ensure you are doing everything you can to have good energy every day.   Know what makes you happy and do more of it. Outsource the majority of things that don’t make you happy. The great thing about being an entrepreneur is that you can hire people to do the admin, coding and accounting. You are allowed to do what you love in your business, what are your core competencies and what do you love doing in entrepreneurship? Being aware of what that is and doing it will make you happier.   BEST MOMENTS “All I have to do is recite that vision to myself, remember what my purpose is on that planet and how I make a difference.” “You have the ultimate choice when you are an entrepreneur because you decided to go on your own.” “Are you doing things that energise you? Whatever that may be!”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

1 Syys 202015min

Dramatic Changes to Business, Mainstream & Social Media [Business, mindset, entrepreneur, disruptors]

Dramatic Changes to Business, Mainstream & Social Media [Business, mindset, entrepreneur, disruptors]

Are you struggling to keep up with the ever-evolving growth of social media and using it to market your business? Today Rob discusses how the use of social media has drastically changed the way we market our businesses. Learn how social media has allowed businesses to gain global reach, why it is important to create consistently high-quality content and how this can be repurposed for each of your channels. KEY TAKEAWAYS Advertising over the years has changed dramatically. Before the rise of social media, businesses were reliant on print, TV or radio media to help market their business. Companies would have to risk thousands of pounds in the hopes that somebody would call their number. Now you pay per click on platforms such as Google and Facebook. You are able to create your own daily budget depending on your marketing allocation.   The amount of reach a business can get has massively increased. In previous years the majority of business was local, whereas now all business has the ability to be global. Social media has the ability to allow anybody to have a post that goes viral so long as the content has a meaningful message and the platforms pick up on it.   Rather than using the term ‘content marketing’ you should just use the word ‘content’. It is better to give consistent high-quality content followed by your business pitch than to give a pitch dressed up as pretend content. People don’t mind being sold to when it is something that they want and when the value has already been created.    Sometimes a post that is shared no more than 25 times can reach up to 1 million people. Sharing is a great way to get extra reach. If your followers deem your content as being useful, and those other people could potentially benefit from it. They will then share it and increase your overall reach. You may find that you will see an increase in the number of shares you receive if you verbally ask your followers to do so.   Creating a multi-media strategy whereby you are utilising all the social media platforms available to you by posting consistently and regularly allows you to create multiple leads and multiple streams of income. It is important to be on multiple streams of social media. Perhaps make one platform your main focus and make it great, and then repurpose your content to other platforms. You will then see an increased amount of followers and engagement.   BEST MOMENTS “Too many opportunities are better than not enough opportunities.” “You either sell or you don’t sell, but you don’t pretend.” “Stick at it, keep putting the content out there and stay consistent and the rewards will come back to you.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

30 Elo 202045min

Caffeine Cast: Why Confidence Isn’t a ‘Thing’ (& What it Really is) [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Why Confidence Isn’t a ‘Thing’ (& What it Really is) [Business, mindset, entrepreneur, disruptors]

Have you always thought that ‘confident ‘ people were just born that way? That it is something you either have or you don’t have? Rob tells you why confidence is not a thing and what it really is. Learn today how confidence is really just certainty in different areas of your life, how being uncertain in one area of your life should not transmit into another area, as well the importance of not allowing others to rock your confidence.   KEY TAKEAWAYS These identities that we place on ourselves are just our ways of making meaning of a very complicated world that is difficult to understand. In reality, you are not an introvert or an extrovert. You are either certain or uncertain. If you are certain about something then you will become it.   It is very important for you not to label what you think you are based on how you feel. Experiencing rejection or upset will rock your certainty, just because it rocks your certainty today doesn’t mean that that is now your reality. What happened to you today and how you feel today does not have to be the same tomorrow. A feeling of uncertainty in one area of your life does not have to transmute to all areas of your life.   Where you have certainty you have confidence and where you have uncertainty you don’t have confidence. Therefore confidence is nothing to do with confidence; it is transient and not perennial. Confidence is everything to do with certainty. Your job is to become certain. Certain of who you are and what you stand for.   Nobody is fully confident in each area of their life. Confidence is transient meaning that if you have lost it, you can get it back. You may not have it today but you could have it tomorrow.   Certainty is awareness. Anything that you are not aware of is not real to you and anything that you become aware of you become clear about and certain about. If you become aware of your skills and your talents then you become certain, and when you become certain you become confident.   If you are uncertain about who you are you will start to believe the things that other people say about you. If your awareness is on the negative comments people are saying about you, then you will allow that to transmit and reduce your certainty. This means that you were not confident in yourself in the first place. BEST MOMENTS “If you are starting out in business and you haven’t got a lot of certainties yet, that doesn’t have to transmit across to your personal and private life. They are mutually exclusive; they are not the same thing.” “I believe we all learn fast and retain information in things that are very important to us.” “Confidence is not holistic. It comes and it goes and it ebbs and it flows.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

27 Elo 202023min

RANT: STOP This Will Ruin Your Business (& Life) [Business, mindset, entrepreneur, disruptors]

RANT: STOP This Will Ruin Your Business (& Life) [Business, mindset, entrepreneur, disruptors]

Are you your own worst enemy? Do you constantly think of the worst-case scenario in every situation? Listen in today to understand why you need to stop this and why it is ruining your professional and personal life. Learn today how the doomsday mindset is something our mind automatically does to us, the importance of looking at the upside of your situation and why having the courage to be disliked can allow you to be free. KEY TAKEAWAYS One of the worst traits you can have as an entrepreneur, which will eventually end up ruining your business and possibly your life is ‘doomsday-ing’. This is the process whereby something happens to you and you immediately start thinking of the worst-case scenario. Many peoples’ brains go wild with fear and they begin ‘worst-case scenario-ing’ to the point where their thinking is extreme and unrealistic.   Nobody wants to have a doomsday mindset, it is something that our brain does to us. One way to stop your mind from going this is by busying yourself. Some people may argue that this is a distraction technique, however, it can work for you in certain situations to stop you focusing on the negative thoughts in your mind.   Another way to distract your mind during a doomsday moment is by thinking of the upside of your situation. Whatever your situation may be, if your brain is constantly thinking of the downsides you should sit down and write down some of the upsides of the situation; What can you learn? Why has this happened? and What is the new opportunity to come from this? Answering these questions can allow you to have a fresh new outlook on your situation, and can help stop your negative thoughts.   Our fears are a prison. Whilst our fears may serve to protect us and at times they can keep us safe, they can also trap us. Feeling these doomsday emotions will stop you from leaning into your fears and embracing them. This is poison to your business, developments and relationships.   Freedom is in the courage to be disliked. If you have the courage to be disliked, then you have the courage to be yourself because you can accept not being liked when you are being your true self. If you do not have the courage to be disliked then you will change and morph yourself to the whims and desires of other people like a chameleon. This mindset will not allow you to be free, as you will be constantly dancing to somebody else’s tune.   BEST MOMENTS “Have you ever worried about something that has never happened? They say 99% of what you worry about will never actually happen.” “When my brain goes into the doomsday mode it goes wild. It creates some amazing fantasies that are never going to happen in a million years.” “In reality, there is no other way. You will always be disliked by being yourself.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

25 Elo 202022min

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