Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]
Disruptors17 Kesä 2018

Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]

Interview with Aston Merrygold, former member of JLS, one of the biggest ever boy bands with 10,000,000 records sold. Aston’s since been a judge on a dance talent show and appeared on Strictly Come Dancing. He’s appeared in adverts for Coca-Cola, Samsung and Tesco. Rob’s met with Aston at his dance studio in Vauxhall to discuss success, wealth, leveraging social media, reinventing your career and dealing with the business side of celebrity. KEY TAKEAWAYS You’re now pursuing a career as a solo artist, that must be different to working with your bandmates. I bet there’s upsides and downsides, do you want to talk about that Aston? Yeah, I guess the only real difference is the social. you'd be in a room with your friends, business partners, having a heated business discussion, everyone's got their own ideas and nothing ever arrives to arguments or blows, but from an outside perspective it can be quite awkward. It looks like we're going at each other, but that's just the passion. Now on my own, it's my way or the highway. I prefer it that way, 100%! I'm so thankful to the rest of the guys and my team, but now being on my own I can finally be myself and express myself fully, not contribute 25% to a four-piece. How do you want to be known and remembered, Aston? Well, I want to be remembered as one of the greats, and I think if you don't want that, then you're in the wrong industry. If I could have an eighth, a third or a slice of something someone like Michael Jackson had or Justin Timberlake, more recently. If I could get a slice of their success, I'd be more than happy! Music or dance specifically, or the fusion of both, Aston? Do you know what? I think it's just entertainment. People ask me what I do for a living, and I tell them entertainment. It's everything, music, from a writing perspective, from a performance perspective, dance-wise, acting, everything. I love everything to do with this industry. Working with business partners, sometimes that passion can overflow, sometimes you can fall out, how did you and your band learn to deal with and overcome that? To be honest, I don't know why, we just did! There was no learning process. As individuals we just wanted to fight the good fight. We would put it to each other like, "If we do this we could be here, if we do that we could be there..." It was all about where we needed to be. What was best for us as a collective. I was the youngest of the four so I tended not to take things as seriously, when it came to the business aspect I was more than happy to give my opinion and not back down, but ultimately I thought that was why we outsourced, hiring business managers, administrators and consultants, to make those decisions on our behalf. How much of it was agents and labels telling you what to do and how much of it was you saying, "Wait a minute, we want to do this." Well, I'd say about 50\50. We were trusted with our opinions which was great. There were times when we trusted the label, sometimes great, sometimes not so great. Just the way of the industry. Sometimes our hits which we didn't think would succeed were massive and other times the releases we thought would be huge just didn't hit the mark. Luck of the draw, half the time. We would have to trust our lives to these people and we had a great run, I think I can speak on behalf of myself and the boys when I say it was the best thing we'd ever done. So, from your position, why do you guys feel like you moved on? I think it was the perfect turn, I'm still in JLS, I'm always going to be in JLS, but we were young when we entered the industry, then we got our break. We're all now in our mid 20's, we've already had a fantastic career, we have time to pursue other dreams! Five albums take a lot of time, there's been a lot of tours and it was the thought of signing the deal for another five albums and being contracted all over again. Now we're all starting families, it seemed to us that we were at the top of our game, didn't want to overstay our welcome and then if we're welcome back then we're welcome back! We're more than happy with where JLS left.Was it scary, leaving the industry to try other things? Hell yeah! It was so scary, because I'd been cocooned. For the last 7/8 years I'd lived by the diary, having cars pick me up at certain times to take me to meetings and events at certain times. From life being handled by every aspect to getting the reigns back to my own life was definitely scary, but I was free. I got to start again with all the knowledge and wisdom of the industry which I didn't have before, it was a rush! You seem totally laid back about transitioning career and going from being massive to starting from scratch, Aston. What would you say to people who aren't as laid back as you and they're scared? Well, you can look at fear one or two ways; it can over could you and make you introverted, or you can take it upon yourself and admit it's scary. There's a difference jumping out of a plane with a parachute and without one. Regardless of whether you have one or not, it's scary. Jumping without one, it'll only ever end one way, with one you still have a safety net which may not work but at least you confront it and take it head on. Nowadays on Social Media you can be absolutely killed. One wrong remark or faux-pas and that could be your career done within a matter of hours, regardless of what's happened. It's as cut-throat as that. Once you realise and know that, life won't be so stressful! You might as well just be like, "Alright, well I'll try again." Is that faith? Is that belief in yourself? Is that confidence? Is that accepting of your industry and career and how it can be or is it all of those, Aston? It's all of them, it has to be. Sometimes I can see the bad sides of all those things within the industry and think you can be too confident. You might as well be naked on stage and say, "There you go, judge away." Has the industry changed you? Yeah, definitely. I used to go out with my mates from uni, early twenties, same as everyone else. The only difference was that I was I had money so we could really enjoy ourselves and the media perceived me to be showing off. What else would you be doing on a weekend with your friends from uni at that age, going out every night obviously! Do I have work tomorrow? Yeah of course, but I'm fine! So you've talked about these glass ceilings to smash through, what's your glass ceiling and how're you going to smash through it? The next glass ceiling is just getting music out there. Letting people know that I'm a solo artist now. Not many people know it. Music's based mainly online now, it's ever-changing and you can so quickly and easily get lost. It's me having the courage to step back and take a harder look at it and evaluating how I want to approach it. At first I was like, "Yeah I want to chuck anything out and do whatever." Whereas now I'm like, "Now I have to chuck it out in the right way." Do you think some of the purists struggle with how fast music and content are changing? Yes! I had a meeting the other day with a great friend of mine who works for a label and he got pissed off with me for talking on my phone. He said, "Stop talking, I've heard your stuff, let people hear it and decide!" Get your content out there. Whether 10 people here it or 10,000,000 people hear it, you'll effect change. People think they should wait for the perfect time but there is not perfect time. It's ever-changing, so fast paced! People are now starting to put their own truth out to the world. Podcasts, YouTube, Social Media, etc. People want honesty, but you're damned if you do and damned if you don't if when for example your niche is writing sad songs and you decide to write a happy one, some of your followers may disapprove but at least you're being authentic. Too often we aim to please everybody and don't want to be judged too harshly. A lot of people are really intrigued about the business side of your career, did you show an interest in that or did you just want to go and do entertainment? At first, I was definitely happy-go-lucky, thinking business was cool but then I'd get invited to an accounting meeting and I'd think, "Perfect..." Then the taxes came and I wanted to know who was taking my money! As it went on I wondered why hadn't they taught me about this at school? All these avenues and options, I don't know why it took me to reach a certain age for it to click. In the early stages money was coming in thick and fast, unreal! First I was partying, then I wanted to buy a house, then the business aspect start to get more real. Then I started to analyse why the volume of gigs in the first part of the year was more than the third part of the year, etc. I started to realise there was a business cycle behind it all. A preparation period, a release period, etc. A template every artist follows. People are launching from yesterday. "I'm gonna be in the studio tomorrow, everyone out there, check out this song that I posted last night." The rule book's been thrown out the window! Slade wrote a Christmas number one 40 years ago and they're still milking £500,000 per year from it! Cristiano Ronaldo gets €300,000 per tweet if he does a brand endorsement. There's some downsides to Social Media but if you want to set up a business or be an artist or creative, surely it's gotta be the best time in history?! You get a small tripod for £5, set your camera up, start singing or dancing or whatever and start selling products! Have you embraced all the Social Media, are you quite active? Instagram and visual things I love, things like Twitter, not so much. For me, Twitter's maybe 90% negative and 10% positive. You get a lot of opinions when people post music but aren't ready to perform in front of large crowds of people. You want to be true to your art and your work and you could spend 30 years crafting your work, never be perfect, get still always be judged by purist critics. Social Media today, you can dictate the terms. If you like the comments, get involved. If you hate it, turn it off, if you're an introvert you can do a podcast because nobody can see your face! There's ways around it now, there's lanes, avenues, ways people can really express themselves. Building multiple streams of income and making hay while the sun shines. I've seen a lot a lot of people who've become very successful and then relaxed. You never know when there could be another recession. In your world Aston, you can be the best and then you can be gone. Do you think about building income streams, having multiple business interest endorsements? What are your thoughts on streams of income and making hay while the sun shines? I'm 110% up for building these streams of income. As an artist I choose when I get paid. If I don't want to get paid, I don't go out and work. It doesn't work for me. You're never too successful! There's always bills to pay and people to provide for. We're sitting in one of my avenues now. There's always a bigger picture. I'd like ten of these, dotted around the country, dotted around the world. You've got a business partner in this venture. How important is having that business partner, what benefit have you got? It's nice to always have the other perspective, coming from a band it's nice to bounce ideas. At the same time, when I'm touring, I need someone to hold down the fort. If something comes up within the business which I can't handle straight away, he can handle that. It's nice having a business partner that's totally on your wavelength. Gold dust! People say you shouldn't go into business with friends. I say life's too short to go into business with people purely for commercial benefit and not enjoy your time together, especially if you succeed. Surely, you'd want to succeed with your friends and people you care about?! If they're true friends, you'll never run into any worries. They'll all eventually show their true colours. The best advice you've ever received, if you can remember it? From Seal, actually. One of the greats. He told me, "Enjoy it." Regardless of whether you're performing in front of 50 people at a local concert or 50,000 in an arena, enjoy it. We're all rushing everything we ever do, so slow down, soak it up. Worst advice? Honestly, I've never had bad advice. If I've ever had advice which didn't go according to plan, I'd learn from it, which would be invaluable anyway. Going against my gut always bites me. A myth about the industry or a celebrity or someone in the media which most people don't know about? When you get £1,000,000 you don't actually get £1,000,000! Why didn't they teach you in school that if you're an employee, when you get paid, you lose 40% to tax?! Management, agents, staff, whomever it may be, they all get a slice too. So once all of the overheads are cleared you're left with around £200,000/£300,000... Don't ever believe the newspapers! If I did six or seven of those gigs, then I'd be looking at earning that kind of money. Anything you strongly believe in the world that you'd like to change and put your stamp on? The Social Media is such a curse and such a blessing at the same time. People use it for so much good but at the same time you have to filter through so much rubbish and negativity to find any scrap of it. I'd like to put more filters and choice for people. The theme that's emerged in this interview is that there's two sides to this reality. Social media is a bit negative, but we can put our products and content out to the world in five minutes. Celebrity's all good or celebrity's all bad... There's a choice. You can always choose how you look at things and approach them. What does the word disruptive mean to you? Now? A four-and-a-half-month old baby screaming at 2am! Personally, for me being disruptive is probably more of a good thing. Music is always disrupting the airways and people's vision and hears. Music that disrupts popular, conventional music creates its own undefined genre. I enjoy proving that there aren't any rules! BEST MOMENTS The best thing about building a dance studio underneath a railway bridge is that there’s no sound restrictions, so if clients want to have their music playing at top volume, they can. It's good that clients hear music going on when they arrive, if it was silent then it'd feel like something was wrong. The smell adds to it too! I never felt the need to push buttons. If someone was feeling a bit tender over a business decision or something similar, I'd tend to back off and give them some time and space. There's no ceiling. Every ceiling you see is made of glass and if you don't smash through it then you're going to get stuck. I'm going to invest in myself instead of waiting for years for the knock on the door from the big label. Everybody's putting their stuff out through their own means. That one bad review out of the 1,000 decent ones really doesn't matter! Don't fixate on it. If I sit out home all day, doing nothing, it's not long before the phone stops ringing. I have to go out, make myself known, do shows, take appointments, etc. because if I don't do it now then my family will be in trouble. Focus yourself on what you've got, not what you've not got. I realised Social Media was a daily thing. Instagram, Twitter, people wanted to see all of you, not just the music. Sometimes I would grow my hair for campaigns, sometimes you'd see a yearly cycle within a day! As you said, happiness is a choice. Now it feels like, well that's just common sense, why would I not want to be happy? It's quite alluring and tempting, the gossip, the bad news, it's an attractive thing for some people. When my little boy came along, I thought he needs everything I didn't have when I was growing up, regardless of whether I can buy it right now or not. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Jaksot(1191)

RANT: Why ‘Ideas Without Execution Are Useless’ is TOTAL Nonsense [Business, mindset, entrepreneur, disruptors]

RANT: Why ‘Ideas Without Execution Are Useless’ is TOTAL Nonsense [Business, mindset, entrepreneur, disruptors]

Discover today how it is not necessarily a bad thing to be constantly coming up with new ideas. Why jotting down all your ideas and allowing them to mature and evolve can cause them to flourish as well as the benefits of sharing ideas with others to create a new hybrid version of that very same idea.   KEY TAKEAWAYS You need to have a lot of ideas before you have a good idea. How do you sift through all your ideas to find your one great idea? It is okay to have lots of ideas that you don’t necessarily immediately execute. Keep all your ideas written down, this idea might grow and mature into something else in the future. Sometimes you can push ideas too hard when you actually just need to let them mature and gestate, sometimes you can come back to an idea a year later and the industry has shifted now to allow your idea to flourish and become what it needed to become. Passing ideas around can allow ideas to evolve, often creating a hybrid of the initial idea and an existing product. Sometimes you shouldn’t act on an idea, you should give it to someone else, or perhaps take someone else’s idea and go through that ideation process with it. If you create an idea and share it with someone else, creating a joint venture with someone can allow you to leverage ideas. Similarly allowing others to share their ideas with you also allows you to share your knowledge and leverage their ideas.   BEST MOMENTS “Wouldn’t it be great if we could go ‘Eurika there’s my great idea.” “Ideation is a volume game.” “Ideas that are not executed are useless in the same way that a bad idea, executed well is also useless.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

9 Kesä 202014min

Huge Ted Talk: Sold His Co. for $22Million: Derek Sivers [Business, mindset, entrepreneur, disruptors]

Huge Ted Talk: Sold His Co. for $22Million: Derek Sivers [Business, mindset, entrepreneur, disruptors]

A wonderfully insightful episode today as Rob is joined by American writer, musician and entrepreneur Derek Sivers where they discuss why it is often best to amplify your quirks and weirdness as well as why generosity and the desire to have less in life can make you much happier. KEY TAKEAWAYS When it comes to having the courage to be disliked it is about developing a stance which is to amplify your quirks instead of downplaying them. Set yourself apart from the crowd at every step. It is deeper branding to express yourself loudly, rather than being generic. Amplify what is weird about you. If you are constantly coming up with new ideas every day, by definition you do not have time to execute on all of these ideas. On the contrary, if you have one idea and execute that idea well each and every day over a prolonged period of time, this is likely to be the more successful of all the ideas. There is a place for those ‘wow’ innovations out there, but the majority of successful businesses and entrepreneurs are just doing the humdrum work that has to be done. It is time to get rid of this notion that you need to be a big deal person in order to be successful. If you own a business you can afford to be generous. The businesses that stand out the most are the ones with the most generosity and that are doing more than is necessary. The businesses that we detest are the ones putting their own needs before their clients. The best thing you can do to get anything you want is to want less. Think about the minimum you need in life to be happy. Don’t deny yourself any pleasures, own wonderful things however don’t get too attached to them, understand that they can get taken away from you at any time.   BEST MOMENTS “You will attract those that wish they would or could do the same.” “They say the difference between genius and just smart is that the genius is the one that sees things that the rest of us can't see.” “If you’re running a business you are already probably luckier than most people in the world, so you can afford to be generous.” “Success is whatever makes you feel proud.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   ABOUT THE GUEST Derek Sivers is an American writer, musician, programmer and entrepreneur best known for being the founder and former president of CD Baby, an online CD store for independent musicians. In June 2013, Sivers launched his new company, Wood Egg, which published annual guides on how to build companies in Cambodia, China, Hong Kong, India and many others. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

7 Kesä 20201h 41min

Caffeine Cast: Should You ‘Fire’ a ‘Difficult’ Client? [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Should You ‘Fire’ a ‘Difficult’ Client? [Business, mindset, entrepreneur, disruptors]

When is it okay to fire a difficult client? Learn today when that step is necessary, from learning how to spot the difference between a difficult client and a client with difficulty and the red flags to look out for to help you do this.    KEY TAKEAWAYS Develop your passions into something that can turn into a moneymaker. Create data on your clients by ranking them from top to bottom on Revenue, Lead Sources and Difficulty To Deal With. Take this information to come up with your ideal client profile such as previous work experience, age and location and then use this to find your ideal client. There are certain signs to look out for when dealing with a difficult client if a client is defamatory or leverages you in a threatening way (such as exposing you on social media) it may be wise to refund them and ask them to leave. In some instances, you may let down the client. You should not get rid of these clients if they have reasonable reasons to complain. You should fix your product and service and go over and beyond to make it up to them. Be careful who you attract when you offer discounted prices for your services. When you do a discount, track the kind of clients that you attract because you may be attracting the type of client that puts you into negative margin due to admin and customer service overheads.    BEST MOMENTS “If you do that you’re not going to have many difficult clients.” “There’s people that maybe feel that they’ve got more rights than they have.” “There’s a lot of people out there that want a tenner for a fiver!”    [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

4 Kesä 202021min

RANT: Stop This Hating (I Know You do it) [Business, mindset, entrepreneur, disruptors]

RANT: Stop This Hating (I Know You do it) [Business, mindset, entrepreneur, disruptors]

Are you your own worst critic? Do you always see the bad in what you’ve created rather than the good? Learn today why you and many other entrepreneurs feel this way and why you have to stop hating on yourself! Learn the importance of giving yourself a pat on the back and acknowledging your success and why sharing it with others is not a bad thing. KEY TAKEAWAYS Realistically, As an entrepreneur you are going to get hate, criticism from trolls and competitors, however, this hate doesn’t compare to the hate that you give yourself. Many entrepreneurs are committed to a lifelong journey of personal development and growth, yet they often hate on themselves. Every time you beat yourself up, lift yourself up. Whenever you critique your work, look for something you also did well in. Whenever you put yourself down for not having a particular skill or talent, look at the skills you do have and what you have already achieved with them. Honour who you are, and give yourself credit for both the small and the big wins, pick out your strengths and be kind to yourself by forgiving yourself and not comparing yourself to others. Don’t be ashamed to share your success. Facts are facts and you are not bragging when you are sharing facts. Your followers and clients want to know what you’re good at, if they don’t they won’t use your product or service as they won't know your success.   BEST MOMENTS “My haters don’t hate on me, they hate on a version of me that they think they understand, but they don’t.” “You have gifts, skills and talents as an entrepreneur otherwise you wouldn’t be on the journey that you’re on.” “If you cannot pat yourself on the back, and acknowledge your strengths, then you will be cursed as an entrepreneur.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

2 Kesä 202023min

This is Why You Should Start a Podcast With Katie Piper, Kevin Clifton & Jake Wood [Business, mindset, entrepreneur, disruptors]

This is Why You Should Start a Podcast With Katie Piper, Kevin Clifton & Jake Wood [Business, mindset, entrepreneur, disruptors]

Have you always wanted to start your own podcast but not sure where to start? Have you worried about whether it will be successful or if you’ll be able to get sponsors? Well, discover today how all this is possible as Rob is joined by three people whose podcasts regularly top the podcasts charts. Discover how they turned their hobby into an income and how you can do the same.   KEY TAKEAWAYS Develop your passions into something that can turn into a moneymaker. When you forget about what you think people want and what people will pay for and just do what you want then it will become really popular. If you have an interest in your topic this will come through in your content. When you start your podcast, you may not think you are not very good at interviewing however the more practice you get, the better you will become. A good interviewer makes time for preparation for the guest, listens and gives people the space to talk. Podcasting is an easy passive thing to do, you can listen to it whenever and wherever you like as a form of escapism. People are starting to use podcasts as an easy way to get their personal brand out there. It is an authentic version of reality as opposed to the scripted and structured reality seen on other platforms. Many brands are yet to branch out into podcast advertising and sponsorships. It is about having connections and conversations with brands and not being afraid to be turned down or going back to them a month later with some new ideas. The more you do that, the tide will come and the sponsors will come to you. Your job as a podcaster should be creating great content, getting really good guests and marketing your podcast in as many countries to as many listeners as possible as well as monetising your podcast.   BEST MOMENTS “Sometimes you're allowed to do your podcast for you.” “You get this little window into the casual person.” “He probably wouldn’t get the podcast done if it wasn’t for us.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   ABOUT THE GUESTS Katie Piper is an English writer, activist, television presenter and model. In March 2008, she was attacked with acid by her ex-boyfriend and an accomplice, causing major damage to her face and blindness in one eye. Piper underwent pioneering surgery to restore her face and vision. Her experience was documented in the 2009 Channel 4 documentary Katie: My Beautiful Face part of the Cutting Edge series. It has subsequently been sold internationally.   Podcast: Katie Piper’s Extraordinary People   Jake Wood is an English actor, best known for his roles as Max Branning in EastEnders, as Rodney Trotter's assistant in Only Fools and Horses, and as Kill Crazy in Red Dwarf. In January 2018, Wood started hosting a new boxing podcast, Pound for Pound, with Spencer Oliver.   Podcast: Pound For Pound (co-host Spencer Oliver)   Kevin Clifton is an English professional dancer appearing on the BBC series Strictly Come Dancing. On 15 December 2018, Clifton won the sixteenth series of Strictly with his celebrity partner, Stacey Dooley. He announced on 6 March 2020 that he was leaving the show citing that he wanted to focus on “other areas of his career”. As well as taking part in various charity campaigns and visits in his role as a Strictly professional, Kevin is also a patron of the Wheelchair DanceSport Association[26] and the 2014 Dance Prom   Podcast: The Kevin Clifton Show disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

31 Touko 20201h 7min

"All Ideas Are Rubbish” How to Know Good Ideas From Bad Ones [Business, mindset, entrepreneur, disruptors]

"All Ideas Are Rubbish” How to Know Good Ideas From Bad Ones [Business, mindset, entrepreneur, disruptors]

“All ideas are rubbish”? Is this statement true? Do you think your ideas aren’t worth anything? Tune in today to discover why this disruptive statement is only partly correct...Rob gives his take on this controversial statement and explains why asking others for their expertise can elevate your ideas and allow them to grow and gain momentum and it is this that can turn a rubbish idea into an incredible idea.   KEY TAKEAWAYS The statement “All ideas are rubbish” is only partly correct. The truth is ideas are only rubbish until they are proven otherwise. Everyone who believes they have a good idea will only see the upside of it. Others may point out the downsides as they have a more balanced view. It doesn’t matter who comes up with the idea or if people shoot own the ideas. What matters is you keep coming up with them, they're tested and then the ones that work are scaled up and the ones that don’t work are scaled back. Ultimately a lot of ideas are just solutions to problems. Sometimes you are solving the wrong problems or solving the problem in the wrong way. Taking an existing idea and making it more user friendly, accessible and higher quality is a great skill to have. Ask people for ideas. Get experience from lots of different types of people allowing these experiences to flow into your brain and filter through everything that you already know and then come up with something unique that has demand. If you overly want to control and get the credit for an idea, it is likely that this idea will not grow. Giving other people credit for the idea will allow it to grow and gain momentum.   BEST MOMENTS “An idea is rubbish until proven to be good” “Having a lot of ideas is good if you need to create new solutions” “If you try and come up with these ideas on your own, you struggle.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

28 Touko 202028min

The Greatest Curse for Any Entrepreneur [Business, mindset, entrepreneur, disruptors]

The Greatest Curse for Any Entrepreneur [Business, mindset, entrepreneur, disruptors]

There’s an entrepreneur curse that you need to avoid, but do you even know what it is? In today’s episode discover what the curse is and how it affects us, learn how to overcome it and how you too can change a curse into an opportunity and become a “momentum junkie”. Many entrepreneurs jump at new opportunities before finishing existing projects, learn today how to focus your momentum to maximise results and distribute your time wisely.   KEY TAKEAWAYS The greatest curse for an entrepreneur is the constant “start, stop, start, stop” cycle. Many entrepreneurs get lured in by new and exciting opportunities, sometimes they may not have that filter to see that now is not the right time. Many projects may go unfinished, or you may overwork yourself. Once you’ve started something, see it through. On average, it takes half an hour to get into momentum and for the good quality work to happen. If you’re task jumping multiple times a day, you are wasting many hours of the day being distracted instead of focusing on key result areas. It is risky to just focus on one singular thing, many entrepreneurs are generalists. What you must become good at doing, is moving from task to task and being able to gain momentum instantly. As well as moving from task to task strategically. The time management model “70, 20, 10” encourages you to have as many as three streams of income, and distribute your time wisely. Your main focus should be your main source of income and enjoyment, and your time and focus filters down throughout your other two income streams.     BEST MOMENTS “We’re great at starting things, we take risks.” “Become a momentum junkie.” “We have to be generalists as entrepreneurs.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

26 Touko 202026min

How Niche Businesses Can Build a Vast Brand [Business, mindset, entrepreneur, disruptors]

How Niche Businesses Can Build a Vast Brand [Business, mindset, entrepreneur, disruptors]

Niche business owners have a massive opportunity to disrupt their industry and build a vast online brand, however, you must be able to rethink the way in which you market your products, how you’re leveraging paid and free social media channels and consider how much value you’re really giving your customers. Listen in to hear Rob’s 7 C’s to build your brand, grow your business and dominate your niche, how you can harness the power of content marketing and what fair exchange and sustainable wealth really means to your business.   KEY TAKEAWAYS Any niche business should be looking at the lockdown as an opportunity, a way to take a holistic view of their industry and add service-based online value to its customers. You need to become a modern commodity-based business that can also offer a service and an experience to the customer Your business may be solving the existing problems of your customers but in order to disrupt you need to survey, talk and communicate with your customers further so that you can solve not just their existing problems but the future problems they may face. Niche businesses are not leveraging content marketing to its full potential. If you’re looking to build a pipeline of leads and clients actively searching for your businesses products and services you need to follow the 7 C’s framework to build you a vast brand. Content, consistency, channels, community, celebrity, courage & critics = cashflow. If you’re not leveraging free social media and paid for online social media ads, you’re missing out. As a niche business in order to grow your brand, you need to diversify your online profile across multiple social media channels, post multiple pieces of unique content and as a result, you will receive multiple streams of leads to your business. The concept of fair is exchange is an equilibrium between the consumer value and the producer’s margin. The formula for fair exchange is: Wealth = Value + Exchange x Leverage. There are laws that govern money. The wealthy understand and leverage them, the poor are a victim to them.   BEST MOMENTS “Content marketing is building up goodwill first” “You don’t want to get into a race to provide the cheapest possible product in your market” “If you do not disrupt, change or look for new solutions in your market you will not survive” “If you don’t evolve, grow and adapt you’re not going to be able to continue your business without outside disruption.” “Customers do not buy based on price, they buy based on value.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

24 Touko 202057min

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