Create Huge Demand, Launch & Sell Out (& 300th Episode Preview) [Business, mindset, entrepreneur, disruptors]
Disruptors16 Syys 2018

Create Huge Demand, Launch & Sell Out (& 300th Episode Preview) [Business, mindset, entrepreneur, disruptors]

In today’s episode, Rob shares with you his 12-year in the making POWOW product launch model and how you too, can follow this four-step method to successfully launching and scaling any product or service. Discover how to crowdsource your bonuses, spark engagement and build up a limitless desire for your product or service. This model works for any business, as long as you have a compelling offer and you’re launching it at the right time to serve your audience. Learn how to get the conversations going and gain knowledge from your own community. Find out the pain of your customers and learn from it, to create a product that instantly fits their needs and serves their desires. Finally, understand how to weave your story into your messaging and create a buzz around your product and a reason as to why you’re offering it. Tune in today and instantly learn the simple but effective steps to launching your very own product or service. KEY TAKEAWAYS Rob Moore’s Four-Step Launch model Having a product or service people want and you know will sell out - Run a test launch to a smaller audience and action the feedback to create a more well-rounded product. Alternatively, you can crowdsource the title, the bonuses and the main benefits from your community and build knowledge and intuition that will inform your product. Pre-launch - This is the hunger, desire and pent-up urgency that you build before you launch your product or service. Tease your audience and create engagement, don’t over-inform your customers, ensure you drip feed your audience and make them feel special and part of your launch. Get them involved, communicate the logistics and build hype around the release of your product or service. Actual launch - Don’t be scared to relentlessly promote your product or service, send one too many messages rather than one too few. Use your messages to communicate the bonuses and tell the story of your launch and what they get. Make sure to offer value in your marketing messages and not just repeat the same thing over and over, provide value, urgency and logical reasons why they need to purchase. Post-launch - Evaluate the launch and introduce the waiting list, the post-launch is an opportunity for you to reopen your offer and generate additional sales. Try to introduce something new and a reason as to why your offer is re-opening. Incentives people to share/review your product and offer X,Y,Z as a bonus, and as a result, you will super-charge your sales and serve your community. BEST MOMENTS “Scarcity, urgency and time sensitivity are essential to the success of a launch” “Launches help to build desire and if it’s time sensitive you can create a hungry audience, ensure you create a limited amount or only open it for a certain time” “It’s worth considering bonuses, even if you’re in an industry that doesn’t offer bonuses as an incentive” “Always offer scalable bonuses that enable you to serve as many of your customers as possible and create a leverageable” “A pre-launch helps to build the value of your product or service and inspire your audience to get invested in purchasing” “By the time you’re launching you know that your deliverables are certain to serve the desire of your audience. “ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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Caffeine Cast: How to Learn Faster & Better [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: How to Learn Faster & Better [Business, mindset, entrepreneur, disruptors]

Rob discusses how to learn faster & retain more information using audio, & how to reduce overwhelm or frustration of having many books on the go, or feeling that you can’t/aren’t retaining all the useful information.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

6 Touko 201613min

Product Launch Model, System & Formula [Business, mindset, entrepreneur, disruptors]

Product Launch Model, System & Formula [Business, mindset, entrepreneur, disruptors]

Everything you need to know in order to successfully launch your product or service. With 10+ years of experience, Rob gives us all the steps we need to follow before launching our product. Crowdsourcing, social media, affliates and other tools that we can use.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

2 Touko 201628min

Caffeine Cast: Narcissism Vs Altruism [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Narcissism Vs Altruism [Business, mindset, entrepreneur, disruptors]

In the latest edition of the Disruptive Entrepreneur Podcast, Rob discusses the concept of ‘personal GDP’ and reveals how you can accelerate the velocity of your personal GDP to potentially limitless levels, even with little or nothing in the bank. Rob also touches on the balance between narcissism and altruism in today’s modern working world, and explains how to best handle the equilibrium between selfishness and selfless that’s required to succeed in business.    [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

29 Huhti 201614min

Marketing The Most Important Part of a Business? - Part 2 [Business, mindset, entrepreneur, disruptors]

Marketing The Most Important Part of a Business? - Part 2 [Business, mindset, entrepreneur, disruptors]

On this second part about marketing, Rob talks about the importance of keeping track of several data, calculating your “per head revenue” and gives tips on how to efficiently use social media and other tools to reach a greater audience.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

25 Huhti 201645min

Caffeine Cast: 48 Ways to Leverage as an Entrepreneur, Part 2 [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: 48 Ways to Leverage as an Entrepreneur, Part 2 [Business, mindset, entrepreneur, disruptors]

Another episode full of life leverage hacks for entrepreneurs. How to manage your time, outsource, invest on mindset personal development and grow.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

22 Huhti 201616min

Marketing The Most Important Part of a Business? - Part 1 [Business, mindset, entrepreneur, disruptors]

Marketing The Most Important Part of a Business? - Part 1 [Business, mindset, entrepreneur, disruptors]

On part one, Rob introduce us to marketing and its importance for your business. He talks about the art and science of marketing, testing and ways to reach our potential customers and spread our message.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

18 Huhti 201623min

Caffeine Cast: 48 Ways to Leverage as an Entrepreneur, Part 1 [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: 48 Ways to Leverage as an Entrepreneur, Part 1 [Business, mindset, entrepreneur, disruptors]

An episode full of life leverage hacks for entrepreneurs. Listen to some tips and tricks that will help you manage your time in a more efficient way, create more income and grow.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

15 Huhti 201614min

Rob Interviews Jo Fairley, The Co-Founder of “Green & Blacks” [Business, mindset, entrepreneur, disruptors]

Rob Interviews Jo Fairley, The Co-Founder of “Green & Blacks” [Business, mindset, entrepreneur, disruptors]

Jo Fairley, owner of “Green & Blacks” shares her story of creating and running her brand. She talks about her starting point, steps of her career, mentors, her daily schedule… Everything!   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

11 Huhti 201633min

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