Disruptors10 Joulu 2018

My 4x Product Launch System (or Service): Launch like Apple & Coldplay [Business, mindset, entrepreneur, disruptors]

Welcome back to another episode of The Disruptors podcast with your host Rob Moore. In this latest episode, Rob talks through a tried and tested model for increasing sales on the launch of your product: The Product Launch Model. Rob talks through each element, from making sure you’re getting your community involved in the creation of your product, to ensuring the bonuses are right for you. If you have a product ready to launch, this model can help you build that anticipation, and increase sales. Key Takeaways The Product. It’s important to have a good product and service that you know will sell. A good way of doing this would be to have a small launch to a small segment of your customer base. You are then able to gain feedback on the product and tweak for the future. Crowdsourcing aspects of the product like the title or the different bonuses can be really effective. This means that people are already involved in your product and are more likely to buy it. By the time you’re launching your product for real, you know the content and the message is desirable. Make sure you have a Compelling Story. Telling a story of your product is essential to entice, and engage potential customers. For their first iPod launch, Apple chose a story was around the tagline ‘A thousand songs in your pocket’, which is a great example. Pre-launch. Before you launch, it’s important to build a sense of urgency and anticipation for the product. This can be done through two things, scarcity and timing. For example, only releasing bonuses for 24 hours, or limiting the places on a course or a bonus to create the urgency. An important aspect of the pre-launch is drip-feed information weeks and months before the launch. For example when Apple launch new product photos of it will appear ‘leaked’ in the media, which creates a sense of anticipation, and interest in the product. It’s important to feed the logistical information before the emotion and excitement take over. Things like where to find it, how to book on to a course, or when can you physically buy it and the launch date itself should be taken care of early in the pre-launch process. Go Live. Have an incentive for the first 100 or first 24 hour. Recency and volume in a short time mean that you can be placed higher in the rankings for a book, or a podcast. Don’t be scared to be relentless with your promotion. On launch day it’s possible to have three communication methods firstly it’s live, add a special added bonus, and then a countdown to its closing. Change your message throughout the day, always communicate something new not a repeat of the previous message. Don’t reveal all your story in one go. Make sure you give people warning that you are going to close the launch and make sure when it’s closed, it’s closed you can add them to your waiting list. Post-launch. If you are going to reopen make sure to introduce something new and you’ve left enough time since the close so that it doesn’t look like your initial marketing failed. Place bonuses for sharing the produce or reviewing the product after the launch of the product. You’ll end up giving away five or six bonuses so with your bonuses make sure they are high perceived value and low cost to you. You will end up having to always beat your last bonus as well. Make sure you are leveraging your time, so a 3-hour online training session as a bonus, means you can have lots of people on the training, you can record it for future use, and it has high perceived value. Make your bonuses are scarce so only the first three have a mentoring session with yourself for example. See the time in helping others as an investment into future customers. Best Moments ‘Always have something new to say with each communication.’ ‘Bonuses are high perceived value, but low cost to you’ ‘£10,000 or £10 product the bonuses will have to be different bonuses.’ ‘People wanting them before they go on sale.’ ‘Be careful when you give away you.’ ‘When people know they have you for life there is not such a rush.’ ‘You can use me for anything that isn’t logistics and property. So I don’t devalue my own products.’ ‘Take the product apart - launch the main element of it and then add the peripherals as bonuses or choices.’ ‘Without our customers we are nothing.’ ‘People who buy all your stuff, are the people you spend the most time with.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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Caffeine Cast: The License to Print Money [Business, mindset, entrepreneur, disruptors]

On this caffeine cast, Rob talks about how you can de-risk failing in your business, cash flow difficulties or profit issues. How crowdsoursing can help you identify what your market needs and make your customers be involved in the creation process. Test your products or services, care for your customers, try to find out their pains, challenges, preferences and be prepared for success. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

3 Kesä 201615min

Rob interviews Founder of Renowned Childcare Brand Kiddicare and Serial Entrepreneur, Neville Wright [Business, mindset, entrepreneur, disruptors]

Neville Wright talks about his business “Kiddicare” and how he finally shifted into property. He talks about everything. His early days in the business, how he decided to start and the problems he faced. What were the challenges on the early years of the internet and the online shopping. How you can build trust with your customers and how it is to work with your wife as a partner. His big “wins”. Why the money come as a byproduct, so new entrepreneurs will not have to worry about that. When is the right time to sell your business and of course what the word “disruptive” means to him. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

30 Touko 20161h 10min

Caffeine Cast: Living Your Legacy Legend [Business, mindset, entrepreneur, disruptors]

“What are you living today that rides the legacy of your life?”. What is the meaning, the purpose, the inspiration of your life? You need to live your dream day by day and contribute to other people, creating your legacy. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

27 Touko 201614min

How to Get Big Promotions & Payrises Fast [Business, mindset, entrepreneur, disruptors]

On this episode, we focus on intrapreneurs and anyone who is in a career. What most people do and how they think about their job, salary and boss. Do’s and Dont’s on how to create value for your company, give and receive feedback, build your knowledge, grow and be needed. How to negotiate about your commissions and what you need to keep in mind before leaving your current job. Anything that you need to know in order to grow as an intrapreneur. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

23 Touko 201630min

Caffeine Cast: The Entrepreneurs Curse? [Business, mindset, entrepreneur, disruptors]

On this Caffeine Cast, Rob talks about our need for comparison. Comparison is the thief of joy. We always want more and more, we need to learn and grow but we also need to feel that we are satisfied and able to serve others. So, how can we manage this paradox of striving growth versus high self worth? Three short examples will help you balance these two and learn how to compare yourself to a past you, to your mentors and understand why celebrating little and often is the key for enjoying what you have done and being satisfied! [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

20 Touko 201614min

How to be a More Creative Disruptive Entrepreneur [Business, mindset, entrepreneur, disruptors]

On this episodes Rob talks about creativity, what means to be creative and how you can achieve it. You don’t have to create something unique or to become the next big inventor to be creative. You just need to follow some simple steps, such as writing your thoughts, exercising or learning new things. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

16 Touko 201637min

Caffeine Cast: Single Biggest Function of a Leveraged Lifestyle [Business, mindset, entrepreneur, disruptors]

On this caffeine cast, Rob explains why you need a VA or PA to help your business grow and be able to do the things you love. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

13 Touko 201613min

Rob Interviews Dr. John F. Demartini, a Leading Authority on Human Behavior & Featured on 'The Secret' [Business, mindset, entrepreneur, disruptors]

Dr. Dermartini talks about the purpose of being an entrepreneur, the balance between altruism and narcissism and why it is important to do what you love and love what you do. He also shares his experience as an entrepreneur, how he started, how it is to work with family members and the upsides/downsides of working while doing what you love. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

9 Touko 20161h 5min

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